London International Awards Announces Pum Lefebure as a Speaker at Creative LIAisons 2017

29 August 2017

Pum adds to a list of global luminaries ready to motivate the youth of advertising and beyond.

Pum Lefebure, Co-Founder & CCO of Design Army, Washington, D.C., has been announced as a speaker at the London International Awards’ Creative LIAisons program.

“It’s always great to be back to speak at Creative LIAisons,” says Pum. “I love that LIA is giving back to our industry by using award entry fees to fund the young professionals from around the world to come to Las Vegas. With an intimate setting, they got to learn from the very best in advertising and design. In return, I learned as much from them as they did from industry leaders. The youth is our future of creativity, and it’s our job to inspire them to thrive in our ever-changing industry.”

Pum, a member of The One Club’s Board of Directors, was featured prominently in H&M’s 2016 “She’s A Lady” campaign, which put the spotlight on successful and trendsetting women shifting gender paradigms throughout numerous industries. She is coming off of a milestone year with LIA as well, having chaired the 2016 Design & Package Design Jury and spoken to approximately eighty-five young creatives at last year’s LIAisons.

Creative LIAisons is LIA’s way of giving back. By foregoing the award show, the whole budget goes to organizing this amazing event for young creatives.

“We are very happy to have Pum in Las Vegas this year. She’s been wonderful in the past as a juror, Jury President and Speaker,” says Barbara Levy, President of LIA. “All of our 2017 speakers have one thing in common. They all believe that the investment that LIA makes in Creative LIAisons is an invaluable investment in the future of the industry. In an era when award budgets are being cut due to less revenue, LIA is proud that we can continue to provide the industry with this fully funded program; the opportunity to bring together the world’s brightest minds from all corners of the globe in order to inspire, educate and exchange ideas with creatives in the top of the industry.”

The program is tailor-made for young creatives in every sense, from the opportunity to meet many young talented minds from around the globe, to learning from some of the most influential people in our industry, who will talk about issues and topics that concern young creatives specifically, to the mind-blowing and rare opportunity of sitting in on a Statue Discussion, peeking into the judges’ minds and witnessing a process that affects every creative in the world. It is a rare opportunity that young creatives almost never experience.

Creative LIAisons will be held at Encore/Wynn, Las Vegas from October 4th through October 7th, 2017.

To view all the 2017 Creative LIAisons Speakers, visit the website: www.liaawards.com/creative-liaisons/speakers/

Notes to the editor:

London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 18 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.

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