London International Awards (LIA) has announced the shortlist for Branded Entertainment.

 

There are a total of 34 entries shortlisted in Branded Entertainment. The United States dominates with 12 entries shortlisted, followed by Germany with 8.

 

The Branded Entertainment jury led by Perry Fair, Head of Partnerships at Red Bull Media House has completed judging.  Joining Perry in judging was Kate Baynham, Goodby Silverstein & Partners; Rob Belgiovane, BWM Dentsu Sydney; Reed Collins, Ogilvy & Mather Hong Kong; Barbara Humphries, The Monkeys Sydney; Grant Hunter, Iris London; Damisa Ongsiriwattana, SOUR Bangkok; Maddie Raedts, IMA Amsterdam; Jimmy Smith, Amusement Park Entertainment and James Spence, YouTube Originals. Together they worked diligently to be sure that the best work was awarded.

 

Winners for all media will be announced on 5^th November.

 

To view all Shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist

 

Branded Entertainment Shortlist 2018 (by country):

 

ARGENTINA:

• FOX “Who?” - Scripted Short Film

AUSTRALIA:

BWM Dentsu, Sydney

• The ALS Association “Project Revoice” - Social Awareness

BRAZIL:

AKQA, São Paulo

• Netflix “Netflix Stranger Broadcast” - Taped or Live TV Event

AlmapBBDO, São Paulo

• Getty Images “Endless Stories” - Documentary Short Film

CANADA:

DDB Canada, Vancouver

• Milk West “Snack Time” - Online Series

EGYPT:

FP7/CAI Part of McCann Worldgroup, Cairo

• Telecome “Now or Never” - Music Videos

FRANCE:

Publicis Conseil, Paris

• La Forêt “La Forêt - Bet on a Murderer” - Games

GERMANY:

DDB Group Germany, Berlin

• Reporters Without Borders Campaign “The Uncensored Playlist” – Entertainment Audio

• Reporters Without Borders Campaign “The Uncensored Playlist” - Social Awareness

Grabarz & Partner, Hamburg

• Burger King “The Whopper Dog” - Documentary Short Film

• Burger King “Loving 'It'” - Experiential/Live Events

Jung von Matt AG, Hamburg

• EDEKA “The Most German Supermarket” - Social Awareness

• EDEKA “The Most German Supermarket” - Experiential/Live Events

Philipp und Keuntje, Hamburg

• Goldeimer “Shitty Paper – Made from Hate” - Experiential/Live Events

• Goldeimer “Shitty Paper – Made from Hate” - Social Awareness

IRELAND:

Rothco | Accenture Interactive, Dublin

• The Times/ News UK & Ireland “JFK UNsilenced” - Entertainment Audio

ITALY:

Publicis Italy, Milan

• Diesel “Deisel Go With The Fake” - Experiential/Live Events

SOUTH AFRICA:

Net#work BBDO, Johannesburg

• Mercedes-Benz S-Class “Return to Chapman's Peak” - Sponsored Commercial

THAILAND:

GREYnJ United, Bangkok

• K PLUS “FRIENDSHIT” - Scripted Short Film

SOUR Bangkok, Bangkok

• Girl from Nowhere “Girl from Nowhere” - Scripted TV Show

UNITED KINGDOM:

McCann London, London

• Microsoft “Xbox Design Lab Originals: The Fanchise Model” - Branded IP

• Microsoft, Xbox / FIFA 18 “Football Decoded” - Taped or Live TV Event

UNITED STATES:

360i, New York

• HBO - Westworld: The Maze “Westworld: The Maze” - Entertainment Audio

Barking Owl, Los Angeles

• Montefiore Medical Center “Corazón” - Scripted Short Film

BBDO New York, New York

• Bacardi “Snapchat Music Video” - Entertainment Audio

• Bacardi “Music Liberates Music” – Music Videos

• Downtown Records “Live Looper” - Music Videos

DDB Chicago, Chicago

• Skittles “Exclusive the Rainbow” - Experiential/Live Events

• Skittles “Exclusive the Rainbow” - Online Episode/Special

• Skittles “Exclusive the Rainbow” - Online Series

Energy BBDO, Chicago

• National Safety Council “Prescribed to Death” - Experiential/Live Events

• National Safety Council “Prescribed to Death” - Social Awareness

McCann NY, New York

• MGM Resorts International “Universal Love Songs” - Entertainment Audio

YouTube, New York

• Stormzy “Stormzy: Gang Signs & Prayer” - Music Videos

To find out more about LIA, visit http://www.liaawards.com/

 

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Notes to the editor:

London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health & Medical, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 22 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.