LIA 2018 Medical Shortlist Revealed

05 October 2018

London International Awards (LIA) has announced the shortlist for the Medical competition.


The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.

A total of 22 entries have shortlisted in Medical. The United States dominates with 8 entries shortlisted, followed by the United Kingdom with 5.


Marcia Goddard, Chief Creative Officer at McCann Health, chaired a Medical jury composed of the brightest minds in healthcare and pharmaceutical communications: Chris Chappell, Ogilvy Healthworld London; Todd Henwood, GSW Canada Toronto; Tim Jones, Havas Lynx Europe; Martin Martinez, Tank Montreal; Alison McConnell, Publicis Health Media Chicago; Brett O'Connor, VCCP Health London and Jody Van Swearingen, AbelsonTaylor Chicago.


Winners for all media will be announced on 5th November.

To view all Shortlisted entries with media and full creative credits, please visit: www.liaentries.com/shortlist


Complete Medical Shortlist (by country):


BWM Dentsu, Sydney

  • The ALS Association titled “Project Revoice” - Innovation


McCann Health, São Paulo

  • Hospital Moinhos de Vento titled “Valuable Heart”, “Valuable Eye”, “Valuable Kidney” - Campaign


Ogilvy Colombia, Bogota

  • Ecuador Ministry of Public Health titled “Savor Saver” - Innovation


Herezie Group, Paris

  • Handicap International titled “#Bodycantwait” - Social Responsibility/Awareness


Grey Germany / KW43 BRANDDESIGN, Duesseldorf

  • Discovering Hands titled “The Blind See More” - Innovation

SERVICEPLAN Germany, Munich

  • Dot titled “Dot Mini. The First Smart Media Device for the Visually Impaired.” - Devices and Diagnostics


TBWA India, Mumbai

  • Eye Language Guide titled “Blink To Speak” - Innovation


McCann Italy, Milan

  • The Voice of Voices - Use of Social Media


The Classic Partnership Advertising, Dubai

  • Dubai Health Authority titled “RX Prescription Sticker” - Education and Services


Havas Lynx, Manchester

  • Biphentin titled “The Screamer”, “The Disrupter” - Campaign
  • Zubsolv titled “Tamed by a Tablet” - Pharmaceuticals and Vaccines - Branded

McCann Birmingham, Birmingham

  • Dexcom G6 titled “Ryan & Suzie” - Devices and Diagnostics

McCann Health, London

  • Mavenclad titled “Welcome to Mavenclad - Case Study”, “Welcome to Mavenclad - Film”, “Coastal Drive - Print”, “Sunset Marina - Print ”, “Alpine Experience - Print” - Multi-platform Campaign

VCCP Health, London

  • Leo Pharma titled “Give Nothing to Psoriasis” - Education and Services


Area 23, an FCB Health Network Company, New York

  • UMD Urgent Care titled “Chorizo”, “Glass”, “Fireworks” - Campaign
  • NY–Presbyterian Hospital titled “TXT 2 HLP” - Corporate Communication
  • Lartruvo titled “The World’s Smallest Booth” - Pharmaceuticals and Vaccines - Branded
  • National Organization for Victim Assistance (NOVA) titled “The Rape Tax” - Social Responsibility/Awareness

Energy BBDO, Chicago

  • National Safety Council titled “Prescribed to Death”, “Michael's Story”, “NSC Hero Film” - Multi-platform Campaign
  • National Safety Council titled “Prescribed to Death” - Social Responsibility/Awareness

FCB Health, New York

  • Stiolto Respimat - 5 Million Puffs Campaign titled “Living Room”, “Kitchen”, “Outside Office” - Campaign

McCann Health, New York

  • Boehringer Ingelheim - PRADAXA® titled “11 Seconds” - Pharmaceuticals and Vaccines - Branded


To find out more about LIA, visit http://www.liaawards.com/