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Istvan Bracsok, CCO, White Rabbit, Budapest: What Creativity Means To Me...

19 January 2021

What Creativity Means To Me...

 

ISTVAN BRACSOK

Chief Creative Officer
White Rabbit, Budapest
 
Ha! This is a sneaky question. Love it!
 
Well, being creative means to me solving a problem in a new way.
It means changing your perspective.
Being creative means to me taking risks and ignoring doubt and facing fears.
It means breaking with routine and doing something different for the sake of doing something different.
Don’t forget: I used to be a punk-rocker, so it’s quite easy for me. Hahaha!
It means mapping out a thousand different routes to reach one destination.
It means challenging yourself every day.
Being creative means searching for inspiration in even the most mundane places.
It means you’re asking stupid questions. And I love to ask stupid questions!
It means creating without critiquing.
Being creative means you know how to find the similarities and differences between two completely random ideas.
 
Being creative means you’re thinking.