Creative LIAisons played a big part in my development as a copywriter. That’s not to say I got any better at dotting my i’s or crossing my t’s, but after spending every day with people who were inspiring enough to put my hangovers on hold, I left Las Vegas hungrier than ever to do my best work and bring home a hunk of metal for Digitas Australia.

 

And by the same time next year, it happened.

 

We took home Bronze at LIA in Branded Entertainment for Operation Enigma, a global augmented reality game hidden inside the Battlefield V launch campaign, an incredible project that I’ll probably never shut up about.

 

Then, with everything I learnt from LIAisons still front of mind, I went on to creatively lead Tigerair’s #golikealocal video travel series and Cerebral Palsy Australia’s most successful STEPtember campaign to date.
 
I’ve also been lucky enough to work with Tourism Australia, writing their first ever conversational design experience (say hi to Chat Mate!) and supporting digital creative across their award-winning Matesong campaign with Kylie Minogue.
 
It’s been a hell of a ride since Las Vegas and I can’t wait for what’s next. But even more so, I can’t wait to one day be back in the desert on the other side of the jury panel, hopefully with a few friends from LIAisons 2018.