LIA will aim to match mentees with coaches outside their country or region to ensure that mentees get to expand their base of knowledge. Coaching times will be determined entirely by mutual agreement between  the coach and the mentee. As these sessions are bespoke and personal, it is up to the mentor and mentee to decide how best to get the most out of each session.

 

“LIA has always championed the creative growth of the next generation. That’s why we have set such a high benchmark with this learning academy. Over the many years of running Creative LIAisons, we have learnt how important it is for emerging talent to be able to tap into deeper creative insights and connect with the movers and shakers of the industry. We have created this program so that young creatives can be coached directly by top talent and be able to have in depth discussions on a one-to-one basis with industry leaders that they would ordinarily not have access to,” said Barbara Levy, President of LIA.

 

After the coaching sessions the learning continues, this game-changing academy will run a series of virtual speaker sessions throughout September.  These are master webinars that will help young creatives advance their learning and navigate their careers even in the most challenging times. Webinars will cover all disciplines from Audio, Design, Digital, Healthcare Advertising, Music, Production, Technology, and more. Our virtual webinar speakers include: Oliver Fuselier, Managing Director/Executive Producer of Great Guns USA; Baris Gencel, Executive Creative Director/Brand Consultant, Shanghai; Hyun Seo Yoo and Sarah Guessoum, Creative Leads at TikTok, Dubai; Esra Gulmen, Head of Design at Heimat, Berlin; Ralph van Dijk, Founder and Executive Creative Director of Eardrum and Mary Martinez, VP Global, Executive Creative Director at Tank Worldwide, Montreal.

 

Mentees, like past Creative LIAisons attendees, will have the unprecedented privilege of being in the judging rooms, albeit virtually this year, during the final round of judging in October to observe statue discussions.

 

They will also have access to Creative Hacks webinars by Bernardo Romero, Associate Partner and CCO of The Bloc, New York.  This is a mind-opening series of talks that demonstrates how to create ideas from a blank piece of paper to the tools that industry giants like Tim Jones, Renata Florio and Shaheed Peera use on a daily basis as a foundation for their success.

 

Barbara Levy summed up: “We want to set the bar higher. It is a privilege for LIA to be able to curate this coaching program where the giants of the industry can help unlock the potential of promising creatives. As an Awards show that honors creative excellence and breakthrough thinking, we want to keep raising the creative bar. We can do this by drawing out the creative potential in younger creatives.  And the best way is to have the leaders of today coach and inspire the leaders of the future.”