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Sir Martin Sorrell and Daymond John - Advertising & Innovation

02 September 2021


Welcome to the first installment of Daymond John's limited content series Advertising & Innovation, brought to you by LIA and The Shark Group. Daymond was fortunate enough to sit with the legendary Sir Martin Sorrell, globally respected businessman who has changed the face of the advertising world through S4 Capital, Media.Monks, and WPP.
Sir Martin did not hold back from sharing his insights into the new digital model of advertising (and how every entrepreneur can implement its 4 principles), how to create campaigns that make people excited to become your customer, the future of technology in the ad space, and so much more. It’s always inspiring to listen to someone with such a firm knowledge of an area you aren’t fluent in. We could listen to Sir Martin talk advertising all day.


Sir Martin Sorrell, Executive Chairman at S4 Capital Group and Senior Monk at Media.Monks needs no introduction in the advertising world.
Daymond John, Founder & CEO of FUBU, Star of ABC’s Shark Tank and CEO of The Shark Group came from humble beginnings to a self-made multimillionaire with over $6 billion to date in global product sales and a starring role on ABC’s newest business reality TV show, Shark Tank, Daymond John is the personification of the American Dream. He continues to set standards of excellence while expanding his interests in fashion, branding, marketing, consulting, entertainment, and beyond. This industry leader, best-selling author, and ground breaking entrepreneurial expert has evolved into a highly sought after business and motivational speaker.
As a dynamic business speaker with over twenty years of hands-on proven business experience, Daymond shares the strategies that continue to bring him financial success. As Founder and CEO, Daymond steered FUBU from a mere concept to a global fashion powerhouse with annual retail sales exceeding $350 million at its peak. Utilizing many of the same tactics commonly used today, Daymond John pioneered the art of integrating fashion, culture, and music nearly twenty years ago. From his then unprecedented guerrilla marketing and branding techniques to the continuously innovative ways in which he uses social media, brand integration, and his expertise on pop culture, Daymond remains a cutting edge business strategist.