In Transformative Business Impact 28 entries Shortlisted. Colombia leads with five entries shortlisted and Australia and the United States tie with four shortlisted entries each.

The inaugural Transformative Business Impact jury led by Adrian Mills, Lead Partner for Creative Brand Advertising at Deloitte Digital discussed the entries that don’t just recognize work that promotes solutions to customers; it recognizes the solutions themselves. Joining Adrian in this truly diverse jury were Libby Brockhoff of Odysseus Arms, Mill Valley; Till Eckel of Media.Monks, Berlin; Debbie Ellison of VMLY&R Commerce, London; Jamie Hall of co:collective, New York; Thomas Kolster of  Goodvertising, Copenhagen; Bob O'Leary of BNY Mellon, New York; Giovanni Rozo Rodriguez of The Juju, Mexico City and Dominic Stallard of The XMakers, Singapore.

Winners for all media will be announced on 17th November.

 

 

Saatchi & Saatchi Australia, Melbourne
•    The Royal Australian Mint "Donation Dollar" for Government and Community Design
•    The Royal Australian Mint "Donation Dollar" for Product Design
•    The Royal Australian Mint "Donation Dollar" for Purpose
•    The Royal Australian Mint "Donation Dollar" for Sustainable Government and Community

 

BRAZIL:
VMLY&R Brasil, São Paulo
•    CCWD “The Commitment” for Sustainable Government and Community

 

CANADA:
Zulu Alpha Kilo, Toronto
•    Tough Turban “Tough Turban” for Product Design

 

COLOMBIA:
draftLine Colombia, Bogotá
•    Tienda Cerca “Tienda Cerca” for Creative Operational Transformation

 

Leo Burnett Colombia, Bogotá
•    Falabella.com “3362 Falabella.com” for Creative Operational Transformation

 

Ogilvy Colombia, Bogotá
•    Mother Blanket “Mother Blanket” for Sustainable Government and Community

 

Wunderman Thompson, Bogotá
•    Edina Energy “WaterLight” for Product Design
•    Edina Energy “WaterLight” for Sustainability

 

Publicis Conseil, Paris
•    Renault “Electric Village” for Customer Experience

 

ITALY:
DDB Group Italy, Milan
•    IKEA Italy “The Drawing” for Government and Citizen Experience

 

JAPAN:
Dentsu Inc., Tokyo
•    Tuna Scope  / AI Tuna “Tuna Scope 2020” for Creative Operational Transformation

 

Geometry Ogilvy Japan, Tokyo
•    IBM “Second Life” for Customer Experience
•    IBM “Second Life” for Purpose

 

MEXICO:
Ogilvy Mexico, Mexico City
•    Cerveza Victoria “Victoria 1.8” for Creative Operational Transformation

 

PAKISTAN:
Ogilvy Pakistan, Islamabad
•    Telenor Pakistan “Naming the Invisible by Digital Birth Registration” for Innovative Community Experience
•    Telenor Pakistan “Naming the Invisible by Digital Birth Registration” for Purpose

 

PERU:
Fahrenheit DDB, Lima
•    Andea Water “AWA” for Product Design

 

Wunderman Thompson Peru, Lima
•    Scotiabank “Bank on Equality” for Sustainability

 

SWEDEN:
Prime Weber Shandwick, Stockholm
•    Felix “The Climate Store” for Sustainability

 

UNITED KINGDOM:
Edelman UK & Ireland, London
•    IKEA “Buy Back Friday” for Creative Operational Transformation
•    IKEA “Buy Back Friday” for Sustainability

UNITED STATES:
Facebook, Menlo Park
•    WhatsApp  “Check It Before You Share It” for Product Design
•    WhatsApp  “Check It Before You Share It” for Specific Sector Innovations

 

McCann Worldgroup, New York
•    Mastercard “True Name” for Customer Experience

 

R/GA Austin, Austin
•    Michaels “Made By You” for Customer Experience