London International Awards (LIA) has announced the shortlist for Branded Entertainment.

 

There are a total of 76 entries Shortlisted in Branded Entertainment representing 23 countries. The United States dominates with 19 entries shortlisted, followed by China and Germany tied with eight shortlisted entries each.  

 

The Branded Entertainment jury was led by Keith Cartwright Founder and CCO of Cartwright, Venice, CA. Joining Keith for the long hours of virtual judging were Perry Fair, McCann New York; Sherina Florence, 72andSunny, Brooklyn; Holly Fraser, WeTransfer and WePresent, Amsterdam; Armin Jochum, thjnk, Hamburg; Linda Knight, Observatory, Los Angeles; Sascha Kuntze, BBH Singapore; Natasha Romariz Maasri, Leo Burnett, Beirut; Joel Simon, JSM Music, New York and Patrícia Weiss, ASAS.br.com / BCMA – Branded Content Marketing Association, São Paulo.

 

 

 

Winners for all media will be announced on 17th November.

 

 

AUSTRALIA:
Special Group Australia
•    Uber Eats “Uber Eats No Repeats” in Best Use of Real Time Advertising

 

TBWA, Sydney
•    Tourism New Zealand “Play NZ” in Experiential/Live Events

 

VMLY&R Melbourne, Melbourne
•    Monash University  “A Future Without Change” in Experiential/Live Events

BRAZIL:
WMcCann, Rio de Janeiro
•    Coca-Cola “Black Santa” in Zeitgeist

 

Wunderman Thompson, São Paulo
•    United Nations “Inertia City” in Scripted Short Film

CANADA:
Zulu Alpha Kilo, Toronto
•    Amazon Rainforest Conservancy “The Rainforest Fire Channel” in Taped or Live TV Event

CHINA:
Cheil PengTai Beijing, Beijing
•    Samsung “The Cost of Bullying” in Games
•    Samsung “The Cost of Bullying” in Social Awareness

 

Ogilvy Beijing, Beijing
•    Huawei “5G Kung Fu Showdown” in Virtual Reality

 

Ogilvy Shanghai, Shanghai
•    Illuma, Wyeth “Voice Doodler” in Entertainment Audio
•    Illuma, Wyeth “Voice Doodler” in Zeitgeist

 

TBWA\China, Shanghai
•    BMW China “Bayier's Spring Festival” in Branded IP
•    BMW China “Bayier's Spring Festival” in Scripted Short Film

 

Tencent, Shenzhen
•    United Nations - 2030 SDGs “The Penguin and The Whale” in Social Awareness

COLOMBIA:
Commonwealth McCann, Bogota
•    Chevrolet “Lost Roads” in Documentary Feature Film

 

DDB Worldwide Colombia, Bogotá
•    Claro “Walk With Me” in Zeitgeist

DENMARK:
&Co. / NoA, Copenhagen
•    SAS - Scandinavian Airlines System “What is Truly Scandinavian?” in Zeitgeist

ECUADOR:
MullenLowe Delta, Quito
•    Banco Pichincha “Unseen Players” in Best Use of Real Time Advertising
•    Banco Pichincha “Unseen Players” in Experiential/Live Events

FRANCE:
Herezie, Paris
•    Amazon Prime Video “Cités” in Online Series

 

Publicis Conseil, Paris
•    Renault “Electric Village” in Experiential/Live Events
•    Renault “Electric Village” in Reality/Unscripted/Alternative TV Show

GERMANY:
fischerAppelt / Philipp und Keuntje, Hamburg
•    United4Rescue - Human Rights “Drowned Requiem” in Social Awareness
•    United4Rescue - Human Rights “Drowned Requiem” in Zeitgeist
•    Violence Against Women “#UNHATEWOMEN” in Social Awareness
•    Violence Against Women “#UNHATEWOMEN” in Zeitgeist

 

INNOCEAN Worldwide Europe, Berlin
•    DaHouse Audio “The Client Said No” in Entertainment Audio

 

Kolle Rebbe, Hamburg
•    Warner Music Central Europe “Hell-P” in Entertainment Audio

 

Sehsucht, Hamburg
•    WWF “Eurythenes plasticus” in Social Awareness

 

Serviceplan Germany, Munich
•    LEGO Star Wars “Build With The Force” in Augmented Reality

ITALY:
Alkemy, Milan
•    Barilla “CareBonara” in Scripted Short Film

 

Publicis Italy, Milan
•    Barilla “Playlist Timer” in Entertainment Audio

JAPAN:
Dentsu Inc., Tokyo
•    Chicken Ramen Akuma no Kimura “Stress-inducing Timer” in Scripted Feature Film

KOREA:
Innocean Worldwide, Seoul
•    Hyundai Card “Believe it or Not” in Scripted Short Film

LEBANON:
Leo Burnett Beirut, Beirut
•    ABAAD Resource Center for Gender Equality “#SafetyForSafekeepers - Baklava Got Legs” in Social Awareness

POLAND:
Ogilvy Poland, Warsaw
•    LEGO “LEGO Green Instructions” in Multi-Channel Storytelling

RUSSIA:
Daddy's Film, Moscow
•    Sansara “We Will Become Better” in Music Videos

SINGAPORE:
Edelman Singapore, Singapore
•    Causes for Animals Singapore “The Perfect Voiceovers” in Social Awareness

Ogilvy Singapore, Singapore
•    Furry’s Kitchen “Food Influencers Tasting Dog Food” in Experiential/Live Events
•    National Crime Prevention Council “Prince Charming” in Scripted Short Film
•    RIT Foundation “Please Arrest Me” in Documentary Short Film
•    RIT Foundation “Please Arrest Me” in Social Awareness
•    Simon Community Northern Ireland “Homeless ASMR” in Social Awareness

SPAIN:
DAVID, Madrid
•    Burger King “Stevenage Challenge” in Games

SWEDEN:
NORD DDB, Stockholm
•    Elgiganten Denmark  “The VAR Discount” in Best Use of Real Time Advertising
•    Elgiganten Denmark  “The VAR Discount” in Sponsored Commercial
•    Elgiganten Denmark  “The VAR Discount” in Zeitgeist

SWITZERLAND:
DocMorris, Heerlen
•    DocMorris  “Take Care” in Online Episode/Special

TAIWAN:
ADK Taiwan, Taipei
•    Uni Noodle “You Are How You Slurp” in Online Series

THAILAND:
GREYnJ UNITED, Bangkok
•    Kulov Vodka “6 Takes Of Drama” in Scripted Short Film
•    Pantene “A Scripted Life” in Documentary Short Film

 

Ogilvy Group Thailand, Bangkok
•    Tourism Authority of Thailand x YGGDRAZIL “Home Sweet Home Episode 2” in Games
•    Tourism Authority of Thailand x YGGDRAZIL “Home Sweet Home Episode 2” in Zeitgeist

Wolf Bangkok, Bangkok
•    Central Midnight Sale “Shop Unfriend” in Scripted Short Film

THE NETHERLANDS:
Media.Monks, Hilversum
•    Canon “Long Live Love” in Virtual Reality
•    Reporters Without Borders Germany “Minecraft - The Uncensored Library” in Games
•    Reporters Without Borders Germany “Minecraft - The Uncensored Library” in Social Awareness

UNITED STATES:
BBH Entertainment (BBH USA), Los Angeles
•    Samsung Galaxy S21 Ultra 5G “Exposure: A co-created mobile photography competition format on Hulu” in Multi-Channel Storytelling
•    Samsung Galaxy S21 Ultra 5G “Exposure: A co-created mobile photography competition format on Hulu” in Reality/Unscripted/Alternative TV Series

 

Courageous Studios, New York
•    P&G “They Will See You” in Documentary Short Film

 

Digitas, Chicago
•    KitchenAid “A Woman’s Place: Fighting for Equality in the Kitchen” in Documentary Short Film
•    KitchenAid “A Woman’s Place: Fighting for Equality in the Kitchen” in Social Awareness

 

Facebook, Menlo Park
•    WhatsApp  “Carnival - It's Between You” in Documentary Short Film
•    WhatsApp  “Carnival - It's Between You” in Scripted Short Film
•    WhatsApp  “Carnival - It's Between You” in Zeitgeist

 

FRED & FARID New York, New York
•    Rémy Martin 1738 Accord Royal “Team Up For Excellence - The Film” in Scripted Short Film

 

Hungry Man Productions, Los Angeles
•    H&M “Role Models” in Documentary Short Film
•    Mastercard “True Name” in Social Awareness

 

Observatory, Los Angeles
•    Netflix is a Joke + Ben & Jerry's Punch Line “The Punch Line Hotline” in Entertainment Audio
•    Nike “The Day Sports Stood Still” in Documentary Feature Film

 

R/GA, New York
•    Verizon “Fortnite Stadium” in Experiential/Live Events

 

SATURDAY MORNING, Los Angeles
•    Procter & Gamble “The Look” in Social Awareness

 

Tool of NA, Santa Monica
•    Compton Cowboys “Keiara” in Documentary Short Film
•    Pizza Hut “WebAR PAC-MAN® Box” in Augmented Reality

 

VMLY&R, Kansas City
•    Wendy's “Feast of Legends” in Games
•    Wendy's “Super Wendy's World” in Games