DIGITAL SHORTLIST 2021 (by country):
AUSTRALIA:
AIRBAG, Sydney
• Tourism New Zealand “Play NZ” in Entertainment
Ogilvy Australia, Sydney
• KFC Australia “Secret Menu” in Creativity in Commerce
• KFC Australia “Secret Menu” in Retail
• KFC Australia “Secret Menu” in Use of Social Media
TBWA\Sydney, Sydney
• Tourism New Zealand “Play NZ” in Travel
Thinkerbell Australia
• NRMA Insurance “Climate Warriors” in Branded Content
• NRMA Insurance “Climate Warriors” in Gaming
BELGIUM:
mortierbrigade, Brussels
• De Morgen Newspaper “Kaleidoscope” in Visual Design
Wunderman Thompson, Antwerp
• Telenet “.Comdom” in Corporate Image/Social Awareness
BRAZIL:
Ogilvy Brasil, São Paulo
• adidas do Brasil - Ultraboost 20 “Spot the Station” in Creative Use of Data
• adidas do Brasil - Ultraboost 20 “Spot the Station” in Mobile Advertising
Oliver / U-Studio Brazil, São Paulo
• Dove “The Real Beauty Of Motherhood” in Cosmetics/Toiletries
CANADA:
dentsu mcgarrybowen, Toronto
• Dyslexia Canada “It's Hard To Read” in Microsites
TAXI Canada, Toronto
• United Way “The #UNIGNORABLE Tower” in Augmented Reality
• Covenant House Toronto “Shoppable Girls” in Public Service/ NGO/Charities
Weber Shandwick Canada, Toronto
• Covenant House Toronto “Shoppable Girls” in Public Service/NGO/Charities
Zulu Alpha Kilo, Toronto
• HomeEquity Bank “#PauseToRemember: Team Legion” in Gaming
CHILE:
Inbrax, Santiago
• Techo Latam “Settlements (Favelas)” in Corporate Image/Social Awareness
CHINA:
Amber China, Shanghai
• Durex and VolvoXC40 “Safely Feel The Real World” in Animation/Motion Graphics
Cheil PengTai Beijing, Beijing
• Samsung “The Cost of Bullying” in Gaming
• Samsung “The Cost of Bullying” in Innovative Use of Digital
Ogilvy Shanghai, Shanghai
• Illuma, Wyeth “Voice Doodler” in Branded Content
• Illuma, Wyeth “Voice Doodler” in UI - User Interface & Navigation
Tencent, Shenzen
• WeChat “Moonments” in Visual Design
COLOMBIA:
Commonwealth McCann, Bogotá
• Chevrolet “Lost Roads” in Branded Content
draftLine Colombia, Bogotá
• Tienda Cerca “Tienda Cerca” in Business-to-Business
• Tienda Cerca “Tienda Cerca” in Creativity in Commerce
• Tienda Cerca “Tienda Cerca” in Retail
DENMARK:
&Co. / NoA, Copenhagen
• Danish Road Safety Council “Helmet Has Always Been A Good Idea” in Viral
• Danish Road Safety Council “Helmet Has Always Been A Good Idea” in Weird Wonderful Work
FRANCE:
Herezie, Paris
• Amazon Prime Video “Cités” in Media Promotion
• Amazon Prime Video “Cités” in Use of Social Media
Publicis Conseil, Paris
• Fondation de France “Bee_Influencer” in Illustration
GERMANY:
fischerAppelt / Philipp und Keuntje, Hamburg
• Violence Against Women “#UNHATEWOMEN” in Viral
Sehsucht, Hamburg
• WWF “Eurythenes plasticus” in Corporate Image/Social Awareness
• WWF “Eurythenes plasticus” in Public Service/NGO/Charities
Serviceplan Germany, Munich
• German Child Protection Association “The Secret Sculpture” in Augmented Reality
• METER Group “Meltdown Flags” in Creative Use of Data
• METER Group “Meltdown Flags” in Image Design
HONG KONG:
McCann Worldgroup, Hong Kong
• Cigna “Stress Portraits” in Illustration
INDIA:
Cheil India, Gurugram
• Samsung Good Vibes “Now, Words Aren't Just Heard, But Felt.” in Apps
• Samsung Good Vibes “Now, Words Aren't Just Heard, But Felt.” in Innovative Use of Digital
DDB Mudra Group, Mumbai
• Stayfree “It's Just A Period” in Cosmetics/Toiletries
Ogilvy India, Mumbai
• Dove “Stop The Beauty Test” in Corporate Image/Social Awareness
• Dove “Stop The Beauty Test” in Cosmetics/Toiletries
ITALY:
Publicis Italy, Milan
• Diesel “Enjoy Before Returning” in Creativity in Commerce
• Diesel “Enjoy Before Returning” in Zeitgeist
JAPAN:
Dentsu Craft Tokyo, Tokyo
• YAKUSHIMA TREASURE “YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA” in Art Direction
• YAKUSHIMA TREASURE “YAKUSHIMA TREASURE ANOTHER LIVE from YAKUSHIMA” in Innovative Use of Digital
Dentsu Inc., Tokyo
• Tuna Scope / AI Tuna “Tuna Scope 2020” in Apps
• Tuna Scope / AI Tuna “Tuna Scope 2020” in Creative Use of Data
• Tuna Scope / AI Tuna “Tuna Scope 2020” in Foods
Geometry Ogilvy Japan, Tokyo
• IBM “Second Life” in Creative Use of Data
KOREA:
Cheil Worldwide, Seoul
• Samsung Mobile “Galaxy Graffiti” in UX - User Experience
PAKISTAN:
Ogilvy Pakistan, Islamabad
• Telenor Pakistan “Naming the Invisible by Digital Birth Registration” in Apps
• Telenor Pakistan “Naming the Invisible by Digital Birth Registration” in Corporate Image/Social Awareness
PHILIPPINES:
GIGIL, Manila
• RC Cola “Family” in Viral
ROMANIA:
MRM Romania, Bucharest
• ROM Buzz “Sponsor of Cancelled Events” in Confections/Snacks
RUSSIA:
RT Creative Lab, Moscow
• RT “Lessons of Auschwitz: VR tribute by school students” in Virtual Reality
SINGAPORE:
Method and Madness, Singapore
• Greenpeace UK “Wasteminster - A Downing Street Disaster” in Animation/Motion Graphics
SPAIN:
Cheil Spain, Madrid
• Samsung “Tallk” in Corporate Image/Social Awareness
• Samsung “Tallk” in Innovative Use of Digital
• Samsung “Tallk” in UX - User Experience
DAVID, Madrid
• Burger King “Stevenage Challenge” in Gaming
• Burger King “Stevenage Challenge” in Retail
SWEDEN:
NORD DDB, Stockholm
• McDonald's “McDo” in Weird Wonderful Work
• McDonald's “McDo” in Zeitgeist
THAILAND:
Wolf Bangkok, Bangkok
• Central Midnight Sale “Shop Unfriend” in Weird Wonderful Work
Wunderman Thompson Thailand, Bangkok
• THAI Airways “Stay Home Mile Exchange” in Apps
• THAI Airways “Stay Home Mile Exchange” in Travel
THE NETHERLANDS:
Media.Monks, Hilversum
• Reporters Without Borders Germany “The Uncensored Library” in Education
• Reporters Without Borders Germany “The Uncensored Library” in Gaming
• Reporters Without Borders Germany “The Uncensored Library” in Innovative Use of Digital
• Reporters Without Borders Germany “The Uncensored Library” in Public Service/NGO/Charities
• Canon “Long Live Love” in Virtual Reality
UNITED ARAB EMIRATES:
M&C Saatchi UAE, Dubai
• Pizza Hut “Offline Hour” in Mobile Advertising
Memac Ogilvy Dubai, Dubai
• IKEA “Buy With Your Time” in Creative Use of Data
• IKEA “Buy With Your Time” in Retail
MullenLowe MENA, Dubai
• Mobily “ProtectSet” in Gaming
UNITED KINGDOM:
Whitespace (An Isobar Company - Dentsu), Edinburgh
• VisitScotland “Scotland At Night” in Weird Wonderful Work
UNITED STATES:
Facebook, Menlo Park
• WhatsApp “Disappearing Message” in Music/Sound Design
GSD&M, Austin
• Popeyes Chicken Sandwich “#ChickenWars” in Use of Social Media
• Popeyes Chicken Sandwich “#ChickenWars” in Viral
Leo Burnett Chicago, Chicago
• Coors Light “Clone Machine” in Zeitgeist
McCann Health, New York
• Change the Ref “The Unfinished Votes” in Innovative Use of Digital
• Change the Ref “The Unfinished Votes” in Public Service/NGO/Charities
Ogilvy, Chicago
• Chicago Fire Department Foundation “The Fire Escape” in Virtual Reality
R/GA, New York
• Verizon “Fortnite Stadium” in Gaming
the community, Miami
• Oreo “The OREO Doomsday Vault” in Confections/Snacks
• Oreo “The OREO Doomsday Vault” in Use of Social Media
SOCIAL MEDIA & INFLUENCERS SHORTLIST 2021 (by country):
AUSTRALIA:
AIRBAG, Sydney
• Tourism New Zealand “Play NZ” in Creative Direction
• Tourism New Zealand “Play NZ” in Live Stream
• Tourism New Zealand “Play NZ” in Visual Effects
CANADA:
Juniper Park\TBWA, Toronto
• Canadian Women's Foundation “Signal For Help” in Social Media Post
TAXI Canada, Toronto
• Canadian Women's Foundation “Smells Like Inequality” in Social Media Post
Weber Shandwick Canada, Toronto
• Covenant House Toronto “Shoppable Girls” in PSA
• Covenant House Toronto “Shoppable Girls” in Use of Instagram
Zulu Alpha Kilo, Toronto
• HomeEquity Bank “Catch The Scam” in Banking/Financial
• HomeEquity Bank “#PauseToRemember: Team Legion” in Live Stream
• SingleCut Notes IPA “Notes IPA” in Use of Snapchat
FRANCE:
Havas Sports & Entertainment, Puteaux
• Association L'Enfant Bleu “Undercover Avatar” in Innovative Use of Social
Herezie, Paris
• Amazon Prime Video “Cités” in Use of TikTok
McCann Paris, Paris
• Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center “The Bread Exam” in Healthcare
• Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center “The Bread Exam” in Innovative Use of Social
GERMANY:
Serviceplan Germany, Munich
• Xbox “Xbox Equality Controller” in Gaming & Technology
• Xbox “Xbox Equality Controller” in Unboxing
GREECE:
Ogilvy Greece, Athens
• IKEA “#BernieSanders - Get the Look” in Best Use of Real Time Advertising
• IKEA “#BernieSanders - Get the Look” in Social Media Post
INDIA:
Ogilvy India, Mumbai
• Dove “Stop The Beauty Test” in Beauty
• Dove “Stop The Beauty Test” in PSA
ITALY:
Publicis Italy, Milan
• Diesel “Enjoy Before Returning” in Zeitgeist
NORWAY:
POL, Oslo
• Audi e-tron “Don't Hate. Imitate. The Super Bowl Clapback” in Best Use of Real Time Advertising
PERU:
McCann, Lima
• Burger King “The Most Famous Griller In Peru” in Innovative Use of Social
ROMANIA:
MRM Romania, Bucharest
• KFC “Killer Discounts” in Live Stream
SPAIN:
DAVID, Madrid
• Burger King “Stevenage Challenge” in Gaming & Technology
• Burger King “Stevenage Challenge” in Innovative Use of Social
• Burger King “Stevenage Challenge” in Zeitgeist
UNITED ARAB EMIRATES:
VMLY&R, Dubai
• General Mills “The Kitchen is For Everyone” in Tone of Voice
UNITED KINGDOM:
McCann Manchester, Manchester
• #FreeCuthbert in Use of Twitter
UNITED STATES:
Amazon, Seattle
• Amazon “Kevin Hart vs Michael B. Jordan” in Tone of Voice
Barbarian, New York
• Mucinex “Mucinex Sickwear” in Live Stream
GSD&M, Austin
• Popeyes Chicken Sandwich “#ChickenWars” in Best Use of Real Time Advertising
Havas Chicago, Chicago
• City of Chicago “Stay Home, Save Lives” in Politics
• City of Chicago “Stay Home, Save Lives” in PSA
Leo Burnett Chicago, Chicago
• Coors Light “Clone Machine” in Zeitgeist
McCann Health, New York
• Change The Ref “The Unfinished Votes” in Production Design
• Change The Ref “The Unfinished Votes” in PSA
R/GA, New York
• Ally Financial “r/Bank” in Banking/Financial
VMLY&R, Kansas City
• Wendy's “Super Wendy's World” in Gaming & Technology
• Wendy's “Wendy's. Now That You Mention Us.” in Innovative Use of Social
• Wendy's “Wendy's. Now That You Mention Us.” in Tone of Voice
• Wendy's “Spicy Profile Pics” in Use of Twitter
VMLY&R, New York
• Pepperidge Farm Milano “#bestdressedcookies” in Best Use of Real Time Advertising