LIA Jury Presidents Talk About the 2021 Winners
08 December 2021
Matt Eastwood, Global Chief Creative Officer at McCann Health, New York led the Health & Wellness jury through some great discussions, setting the bar high when awarding the work.
Matt discusses the message he wants to send to the world; advice for future entrants and the Gold winning work!
This year, no Grand LIA was awarded in Health and Wellness.
Malcolm Poynton, Global Chief Creative Officer, President Creative at Cheil Worldwide led the Digital and Social Media & Influencers jury through some great, spirited discussions, recognizing and awarding the best work at LIA 2021.
Malcolm talks about the distinction between Digital and Social Media & Influencers, whether he was surprised by the quality of the work, his Northstar and advice for future entrants.
This year no Grand LIA was awarded in Digital and Social Media & Influencers.
Bruno Bertelli, Chief Creative Officer of Publicis Groupe Italy and Global CCO of Publicis Worldwide led the Ambient & Activation, Print, Poster and Billboard jury through some great discussions to ensure that the best work rose to the top!
In this interview Bruno talks about his jury, his Northstar, The Gold and The Grand Winners.
Burger King was awarded the Print Grand LIA for Burger King “Moldy Whopper”.
Publicis Italy, Milan brought home the Ambient & Activation Grand LIA for Heineken “Shutter Ads”.
Ogilvy UK, London was awarded the Billboard Grand LIA for Dove titled “Amanda", "Patricia", "Patrick", "Beautiful".