As everyone knows Creative LIAisons takes place in the "Sin City" and they say that what happens there, stays there, but I decided to bring with me everything I knew, heard and lived: so I brought friends from all over the world, I brought the conviction of thinking big and doing global work, I brought some tips to surprise the juries in the judgments (or at least not let them fall asleep), I brought that desire to experience the industry from different positions, I brought the certainty that my ideas can take me very far and the most important thing is that I brought my own vision of the industry, which would be my goal throughout my career.  

 

When I attended LIAisons in 2014 I was a senior digital copywriter at DDB. After that I have had a career full of change and growth. I've worked for major networks including TBWA, MullenLowe, and Publicis. I was fortunate to win local and international awards. I worked on incredible projects and brands that today fill me with pride.

 

After all this, I returned to DDB as digital creative director, where I work alongside people I greatly admire, such as John Raúl Forero, Paola Aldaz and Borja de la Plaza. Here I found the possibility to be part of digital, technological and innovative projects that I am passionate about and that are part of that vision that I was telling you about a few paragraphs above. Now, in addition to working for important local and global brands, I am part of the growth of new and innovative startups in the region.  

 

In conclusion, each LIAisons experience was a different creative universe, each speaker came from a different sector of the creative industry, which helped me develop the vision I am talking about. For all of this it was an experience that I remember with great affection, so I was not going to allow it to stay just in Vegas and I would love to repeat the experience as a speaker or juror ;-)