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Emerson Yepes GarcĂ­a: What Happened In Vegas - Didn't Stay In Vegas

05 June 2022


Emerson Yepes García

Digital Creative Director
DDB Colombia
Always on the technology side, creating digital content and ideas for brands such as Bancolombia, American Express, Tigo Une, AB InBev (Cerveza Aguila and Pony Malta), Renault, and also for new and innovative StartUps in the region. Recognized in festivals such as Clio, El Dorado, Effie, Young Lions and El Ojo de Iberoamérica.   See My Work

What Happened In Vegas - Didn't Stay In Vegas

As everyone knows Creative LIAisons takes place in the "Sin City" and they say that what happens there, stays there, but I decided to bring with me everything I knew, heard and lived: so I brought friends from all over the world, I brought the conviction of thinking big and doing global work, I brought some tips to surprise the juries in the judgments (or at least not let them fall asleep), I brought that desire to experience the industry from different positions, I brought the certainty that my ideas can take me very far and the most important thing is that I brought my own vision of the industry, which would be my goal throughout my career.  
When I attended LIAisons in 2014 I was a senior digital copywriter at DDB. After that I have had a career full of change and growth. I've worked for major networks including TBWA, MullenLowe, and Publicis. I was fortunate to win local and international awards. I worked on incredible projects and brands that today fill me with pride.
After all this, I returned to DDB as digital creative director, where I work alongside people I greatly admire, such as John Raúl Forero, Paola Aldaz and Borja de la Plaza. Here I found the possibility to be part of digital, technological and innovative projects that I am passionate about and that are part of that vision that I was telling you about a few paragraphs above. Now, in addition to working for important local and global brands, I am part of the growth of new and innovative startups in the region.  
In conclusion, each LIAisons experience was a different creative universe, each speaker came from a different sector of the creative industry, which helped me develop the vision I am talking about. For all of this it was an experience that I remember with great affection, so I was not going to allow it to stay just in Vegas and I would love to repeat the experience as a speaker or juror ;-)