London International Awards (LIA) has appointed one jury for Transformative Business Impact and Creative Use of Data. Leading this jury will be Adrian Mills, Lead Partner, Creative Brand Advertising of Deloitte Digital. The members for this jury were selected for their talent and expertise in the realm of brand development, data and how the landscape of businesses are pivoting to keep up with the ever-changing cultural norms. The awarded work in this media will be game changers in the industry as the judges bring their insightful perspective to judging.

 

Barbara Levy, President of LIA, commented, “We are pleased to have Adrian Mills preside over this jury. Not just to judge Transformative Business Impact, which he chaired last year, but to preside over Creative Use of Data as well. I am pleased that Adrian along with his stellar jury will be able to peruse and discuss the entries onsite in Las Vegas. It will be enlightening to see how businesses have used creativity to transform their brands and connect with consumers in new and novel ways."

 

“This is the second year of the Transformative Business Impact category and the first time it’s been combined with Creative Use of Data. I’m hoping to see entries that build on last year’s work, where we saw creativity and data used to solve actual business problems, not just communicate someone else’s solutions. Real business change, with creativity at the heart is what we’ll be looking to award this year.”