PR / News

Creative LIAisons 2022: Meet the German ADC Winners

22 June 2022
The jury of the German Art Directors Club concludes the ADC Talent Competition 2022 with three Grands Prix.
In the German ADC Talent Award 2022, all three Grands Prix titles were awarded – "Born Guilty" was awarded the Grand Prix Semester Paper: Term Paper of the Year; "Molda" was awarded Grand Prix Final Thesis: Final Paper of the Year and "#ShowUsEqual" was awarded Grand Prix Practical Work of the Year. The jury highlighted that the quality of Talent work this year was outstanding.
The Grand Prix winners, Jule Fuhrmann, Marvin Stegmann and Maximilian Wölfl, in this young talent competition were awarded with placements in the LIA Creative LIAisons Program! An educational initiative created to develop, educate, inspire and grow young talent, coaching them to their full potential. This program provides the opportunity for over 150 young creatives worldwide to receive virtual one-to-one coaching from over 150 worldwide industry leading coaches.
                           Jule Fuhrmann                                                    Marvin Stegmann                                              Maximilian Wölfl
Creativity is the most valuable asset in our business today. You can’t teach creativity, but you can coach talent. Coaching is the ability to take a talent to a place they can’t take themselves. To see in people what they can’t see in themselves.
We are offering a virtual coaching experience to create personal connections through direct one-to-one interaction that on a global level has never been offered anywhere else in the industry until we incorporated this into Creative LIAisons for the first time in 2021. Each session is designed to develop and grow young talent, coaching them to their full potential. This program will allow young creatives, up to age 30, to tap into the minds, expertise and experiences of respected industry luminaries.
Their interaction is with not just one, but three top creative people from around the world. These personal e-coaching sessions, of an hour each, with three different established industry leaders are private and bespoke. They will cover all disciplines with emphasis on skill development, how to hone skills, elevate ideas and boost creative confidence to fast track creative careers. No other mentoring program even comes close to empowering young talent with key and new skills for a purpose-driven future.
This game-changing training academy is a powerful springboard for the current and next generation of talent, allowing them to learn from some of the most experienced people working in our industry and related industries. The opportunity to have one-to-one coaching sessions with some of the finest creative minds is a golden opportunity for young creatives working in this business. In addition to being one-to-one with some of the world’s most respected industry leaders, mentees also have the unique privilege to virtually observe LIA statue discussions in real-time this October. 
"You have the thing. Keep at it." Those were the words that were spoken by Thomas Edison to Henry Ford that inspired Ford to build automobiles. It had always been a dream of Henry Ford to meet Thomas Edison. During an event, Edison had a conversation with Ford about the Quadricycle, the first automobile that Ford had designed. Henry Ford had singled out that meeting with Edison as an important inspiration for his career.