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Della Sweetman Leads the Inaugural Creativity In PR Jury 2022

30 June 2022

DELLA SWEETMAN LEADS THE INAUGURAL
CREATIVITY IN PR JURY 2022 

 
This year, LIA is introducing a new category into the mix for 2022, Creativity In PR. This new competiton celebrates work that has driven and influenced opinion. Work that is culturally relevant, with creative thinking at its core and focuses on reputation management with the objective of increasing positive reinforcement and good will for the brand across all sectors of the PR spectrum.

Leading the inaugural jury will be Della Sweetman, Chief Business Development Officer - Executive Lead, Global Creative, Strategy and Planning for FleishmanHillard, New York. Della brings with her a wealth of experience from the best of both worlds – Creative and Strategy. She will be presiding over a jury that comprises big names from both the field of PR and Advertising.
 
Barbara Levy, President of LIA, commented: “This is the first year we will be celebrating breakthrough work from PR that has moved the world for good. Della will bring so much to the judging room as she and her jury will set the bar so that others in the years to come can keep building on it. We are very excited to see how the discussions in the judging room will take shape and what work rises to the top following those discussions.  LIA is a show Created for Creatives so everything we do is aimed at elevating creativity in every medium.”
 
 
JURY PRESIDENT
Della Sweetman
Chief Business Development Officer
Executive Lead, Global Creative, Strategy and Planning
FleishmanHillard
 
“I’m thrilled and honored to be selected as president of the inaugural Creativity in PR Jury for the LIA 2022 awards,” said Della. “LIA’s addition of the category is very timely. We’ve seen the elevation of PR such that earned-led creative is central to delivering powerful ideas that are shaping perceptions, reputations, feelings, cultures, behaviors, and actions like never before. At the same time, the expectations for PR agency creativity have only heightened these last couple of years. I look forward to joining with other jurors to award the best from PR.”
 
 

MEET THE JURY

Tom Beckman
Global Chief Creative Officer
Weber Shandwick

Mark Campbell
Content Creative Officer - Global
Red Havas
 

Fede Garcia
Global Chief Creative Officer
BCW
 

Elizabeth Hess
Head of Agency Brand and Engagement
Johannes Leonardo

 

Judy John
Global Chief Creative Officer
Edelman

Karan Novas
Partner / Chief Creative Officer
Tulom

                               

                                     Khari Streeter
                                   EVP / Chief Creative Officer
                                    Burrell Communications

 

Carol H. Williams
President / CEO / Chief Creative Officer
Carol H. Williams Advertising