Creative LIAisons kicked off the 2022 season with its first speaker on a very relevant topic for young creatives. It was about how to be a creative director with the meaning of life as the bookend.
Omid Farhang, Founder/CEO of Majority, started his talk by harking back to his days as an intern at Crispin Porter & Bogusky. While there is no playbook on how to be a creative director, according to Omid, one of the first things to remember is “You are here because you have gifts.” We all have different gifts. Your gifts will add value to your role as a creative director.
It is also important for aspiring creative directors to not just wait for the job, but to do the 'work'. He pointed out that liking the job of a creative director doesn’t mean liking every part of it. There are things in the job that you will not like doing.
However, the most important take-away that Omid wanted to impress upon his audience was that as a creative director, “They don’t work for you. You work for them.” This means a mindset shift, you have to see yourself as everybody’s partner.
Omid shared a personal experience of how a meeting with Alex Bogusky when he was an intern changed the trajectory of his life. He wanted to point out that as a creative director your decisions can alter someone’s life. It’s a sacred thing to be able to give someone a chance and change their lives by the decisions you make.
He concluded his session by encouraging the mentees to “give back the gifts you were given.” When you do, you will “be the first ever you”, which makes it the most noble aspiration of all.
Barbara Levy, President of LIA, commented: “It was wonderful that Omid Farhang touched on a topic that is one of the foremost questions on the minds of young creatives. Sharing his own personal journey made it very relatable as young mentees aspire to rise to the position of creative director. We can see this from the many questions that were asked, as the audience tries to navigate their careers to take them to the next level. Our grateful thanks to Omid for sharing his time and professional advice on this burning question of how to be a creative director and the meaning of life.”
The session ended with a Q&A from the audience.