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LIA Announces Scholarship Winners For Sir John Hegarty's 'The Business of Creativity'

15 September 2022


LIA is offering 12 complimentary places to global creatives for Sir John Hegarty's 'The Business of Creativity' course. This scholarship is designed to be relevant for creatives of all seniority levels and is valued at £1500 UK Pounds per participant. The format of this virtual course, which will run eight weeks, comprises of four main components: weekly lectures and bi-weekly Q&A hosted by Sir John, curated supporting material and eight inspirational weekly guest speakers, from business leaders to icons in the field of entertainment, all of whom have used creativity as a key driver for their success.
As part of the selection process, LIA did two random drawings from its 2021 and 2022 Creative LIAisons’ mentees. In addition, LIA also offered placements globally to Ad Clubs and Media Outlets, which were able to determine for themselves how they would select these creatives for these once-in-a-lifetime scholarships.
We would like to congratulate all the creatives who have successfully been awarded this amazing opportunity to have their creative muscles trained by the legendary Sir John Hegarty. 
Our scholarship winners are:

Rita Albert, Art Director at Fitzco, Atlanta, United States, was a LIA drawing winner from our 2021 and 2022 Creative LIAisons’ Mentees. 

William Cuthbert, Senior Art Director at Cossette, Toronto, was selected by the ADCC (The Advertising & Design Club of Canada).

- Anatoliy Davydov, Creative Director at Leo Burnett Ukraine, was selected by the ADC*E (Art Directors Club of Europe) in collaboration with ADC*UA (The Ukrainian club) that decided to offer the scholarship to a Ukrainian creative through an application process for their members.
Anatoliy said, “I’m happy to have such a great opportunity for continuation of my professional growth.”

- Andreas Frangeskides, Head of Data & Analytics Strategy at Merkle, Dubai, won a competition by Campaign MENA for the LIA sponsored seat to “The Business of Creativity” worth £1,500. 
Frangeskides said, “I am utterly delighted to have been chosen by Campaign to attend this prestigious course. Sir John is the last living and true advertising great of our time and to be part of this program will undoubtedly propel my career to the next level.” Read more

- Leandro Mingrone, Senior Art Director, Grey Argentina, and Juan Manuel Carnelos Ortigoza, Senior Copywriter at Grey Argentina, won the Argentina Creative Competition organized by Círculo de Creatividad Argentina.

- Camila Rodrigues de Souza, Creative Director at Wieden+Kennedy, São Paulo, was selected by Clube de Criação, Brazil.

- Souad Saied, Managing Director of Hero, an independent agency in Sydney, was selected by Google RARE from a pool of applicants from the RARE Committee. The selection process was based on the answer to two questions: “How do you think participating in the 'The Business  of Creativity' course will most impact yourcareer development?” and “How do you envision changing 
the business of creativity?”
To the question of how participating in the “The Business of Creativity will impact your career, Souad Saied answered: “My goal is to be a creator, curator and champion of creative solutions, and this starts with a deep understanding of the business of creativity. The course will help me lead teams, develop and nurture their creative genius and my own, ultimately enabling me to fulfil my aspiration to run a successful, acclaimed and profitable creative business. It provides tangible opportunities to restore the balance between my competencies, in service for a far greater goal.”
When it comes to envisioning changing the business of creativity, Souad Saied shared that this is an opportunity to reshape the creative industry to resume its place as the rightful home of world-class creativity. Souad Saied clarified: “As leaders in the school of precious skills, we need to take responsibility to make agencies a career associated with creativity, innovation and personal growth.”

- Ali Silao, Creative Director and Head of Art at Seven A.D, Makati city, was the winner of the Adobo Magazine LIA Not-So-Young Creative Competition. Silao and his highly impactful idea “Pride Policy”, in answer to the brief, “Business Doing Good & Doing Well”, was awarded the LIA #The Business of Creativity Scholarship Program with advertising legend Sir John Hegarty.  Read more

- Guy Trengrove
, Intermediate Copywriter at DDB Group Aotearoa, Auckland, who has four years of industry experience, was a LIA drawing winner from our 2021 and 2022 Creative LIAisons’ Mentees. 
Trengrove, armed with more than three pages of notes from his current virtual coaching with his mentors, expressed great excitement and anticipation to learn from Sir John Hegarty’s sessions. He said: “I never thought I’d get the chance to chat with him, let alone learn under him. I can’t thank LIA enough for sending this opportunity my way.”  Read more

- Skhumbuzo Tuswa, Group Head - Copywriter at King James (part of Accenture), Johannesburg was chosen by the Creative Circle South Africa.

- Thang Wei Heng, Deputy Executive Creative Director at Grey Malaysia, was chosen by 4As Malaysia. The 4As creative council agreed to use the 2021 Campaign Brief Creative Rankings, which scores the performance of creatives across all major regional and global award shows, as the barometer. From there, they chose the top-ranking creative who still works in a 4As agency.  
Upon hearing the news, Thang commented, “I was star-struck and grateful at the same time.”
Barbara Levy, President of LIA, said: “Our congratulations to all 12 participants.  This is an extraordinary opportunity to learn directly from Sir John Hegarty, one of the most celebrated names in advertising. LIA is very pleased to be able to work in cooperation with Sir John in this endeavor and offer these complimentary places as part of our on-going effort to further inspire and build up the creative talent in the industry.  I know every participant will come away after eight weeks with their minds and their creativity stretched beyond what they think or could ever imagine.”