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2022 Judging Day 3

02 October 2022

As Day 3 Ends

As the juries completed another full day of judging, 50 talented young creatives arrived in Las Vegas for the 2022 Creative LIAisons educational program.

 

                                     
 
                                     
 

DAY 3 BEGINS:

Another beautiful day in Las Vegas. As seven juries continue perusing, dissecting and discussing the entries to bring the best work forward, we welcome the Branded Entertainment and Radio & Audio and Podcast juries to LIA 2022. It's straight into judging as every juror sees every piece of work.  No pre-judging process.  All done onsite,

And now there are nine…  

LIA Welcomes the Branded Entertainment and the Radio & Audio and Podcast juries, along with 50 bright talented and eager to learn creatives, to Las Vegas.
 
Over the next three days the Creative LIAisons program will educate and inspire attendees with talks from some of the world’s best creatives in the industry, panel discussions and the unique privilege of sitting in to observe statue discussions
 
 
 
 
 

 

 

The Branded Entertainment Jury begins judging 
 
Jury President Geoff Edwards, Executive Creative Director at GALE and Co-Founder of SATURDAY MORNING presides over the Branded Entertainment jury, comprised of eleven international top creatives. 
Today, they dive into their deliberations to award the most entertaining and engaging consumer experiences

 
 
 
 

The Radio & Audio and Podcast Jury Kick Off

The Radio & Audio and Podcast jury led by 
Mark Gross, Co-Founder/CCO at Highdive 
will lend us their ears for the next few days as 
they listen to entries and strip it down to 
decide the shortlist. 
 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
AND THE SHORTLISTS ARE...
Today is the day! After three days of intense judging, discussions began this morning and will continue until all jurors are happy with the final decisions. No one leaves the room until everyone agrees on the results.
Be the first to view the Health & Wellness; Pharma & Medical; Health & Wellness - Craft; Pharma & Medical - Craft and Transformative Business Impact Shortlist and Creative Use of Data. Stay tuned...
 
 

 

CREATIVE LIAISONS 2022 
Conversations can move ideas and careers forward

 
The day began with Jury Presidents - Tim Hawkey, Collette Douaihy and Laura Florence. 
Throughout their conversations they used examples of award winning campaigns, which translated emotions and creativity through health and pharma advertising.
 
"Everything we want is on the ohter side of fear".
Great advice to take home for Creative LIAisons attendees from the best health, pharma and craft top creatives.
 
 
 
 
Following this amazing panel was the legendary Dörte Spengler-Ahrens, Managing Creative Director of JvM SAGA / Partner at Jung von Matt talking about how to secure a pitch win, which resonated with many in the audience who ask themselves this question on a daily basis.
 
Remember: "Inspiration is hidden in the client's original brief".
 
 
 
 
 
 
 
Diederik van Middelkoop, has enjoyed a long international career as music director and music supervisor for ad campaigns and brand identities.

Currently, Executive Creative Director & Partner of  Amp.Amsterdam, he spoke about 'Sound at the Speed of Culture' and shared some of his iconic work. 
 
 
 
 
 
 
 
 
Next up, we had the pleasure of listening to Creativity In The Metaverse and Evolution jurors that shared some insight into the Metaverse. This panel featured industry stars: Ronald Ng, Global CCO at MRM; Kaleeta McDade, Chief Experience Design Officer at VMLY&R Atlanta; Dave Rolfe, Head of Production at WPP and Hogarth Worldwide; Wesley ter Haar, Founder / Executive Director at Media.Monks Amsterdam; Lewis Tutssel, Head of EMEA Gaming, Creative Shop at Meta London and Jia Zheng, VP Creative Strategy at Activision Blizzard, Los Angeles.  
 
 
 
 
Andrea Siqueira, Executive Creative Director at FCB Chicago shared advice for success, commenting “A Good Idea is Never Finished.”
 
 
 
 
 
 
 
 
 
 
The day ended with an inspiring talk from David Guerrero, Creative Chairman of BBDO Guerrero shared from his home in Makati City with the live audience at Creative LIAisons!
 
Guerrero commented, “We may not always be brilliant, but if we work hard enough we won’t be crap either.”