LIA Interviewed Ronald Ng, Global, Chief Creative Officer at MRM, LIA Chair of the inaugural Creativity In The Metaverse Category and the Evolution Category.
Ronald talks about LIA judging, the trend of purpose, dissects work that stood out in this year's competitions and offers advice for entering into Creativity In The Metaverse.
"This was an amazing jury. I think one, for the uniqueness of the diversity of expertise. We had people in gaming, in entertainment, in production, in strategy and in social media, so that diversity of expertise coming together bringing different perspectives, different points of views was fabiulous. There were many surprising thoughts, many very micro contextual information, that only someone working in gaming for example can provide us, so that diverse cast of jurors was fantastic."
Ronald also discusses celebrating the importance of purpose to consumers, brands lifting themsleves up and providing real value to society.
Watch the full interview for more of Ronald's insights!