LIA 2022 TRANSFORMATIVE BUSINESS AND CREATIVE USE OF DATA JURY PRESIDENT ADRIAN MILLS SHARES INSIGHTS ON THESE COMPETITIONS AND THIS YEAR'S WINNERS
LIA interviewed Adrian Mills, Lead Partner, Creative Brand Advertising at Deloitte Digital. Adrian discusses his judging experience, the work and the Grand LIAs!
Adrian comments, "The caliber of the jury that I worked with has been brilliant. There's a real sharing of values, sharing of standards and a real diversity of opinion, which I think has really meant that the best work has come to the top. I will say that a great jury is one where people's arguments change the opinions of other people and they feel respected through the process. Time and again the opinions, the knowledge and the insight of the jurors was at a standard that meant people were changing their minds and were seeing what other people were seeing and I think that's helped the best stuff win."
As this was only the second year of the Transformative Business Impact Competition at LIA, Adrian goes on to say, "The caliber of entries this year was higher than last year. That's what you really want. This award is set up to try and attract ideas where creativity is solving a business problem not just communicating the solutions of other people."
Watch the full interview for more of Adrian's insights on Transformative Business and Creative Use of Data!