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2022 LIA Design And Package Design Jury President, Ashwini Deshpande, Co-Founder/Director of Elephant Design India, Reflects on LIA Judging and the Winning Work
13 December 2022
2022 LIA DESIGN AND PACKAGE DESIGN JURY PRESIDENT,
ASHWINI DESHPANDE, REFLECTS ON LIA JUDGING AND THE WINNING WORK
LIA interviewed Ashwini Deshpande, Co-Founder/Director of Elephant Design India
Ashwini talks in depth about her judging experience, trends in the work entered, her jury's criteria for evaluating the work, shares impactful pieces and also discusses a winning piece that stood out across the board in Design and why the jury awarded no Grand LIA in Package Design. Her interview features extensive insights.
"We had some great debates. Many of the pieces I remember in Design were more about the impact than about the craft or the idea that they started with."
Ashwini elaborates, "As a jury we want to send out a message saying don't just think of a small piece of work; think of the whole ecosytem of what you're designing and what is going to happen post usage."
"In Package Design there were very interesting entries, but we did not find an entry that fit our criteria of having made a really large difference. We had set our objective quite high and we believe at LIA we should be doing that, because if not LIA , who is going to really raise that bar, so we believe that LIA is about not just craft or idea, but about the whole ecosystem of design and that's the focus."
Watch the interview for more of Ashwini's takeaways!