MARKETING & PR
Patricia Censoprano
SVP - Marketing & PR
pressenquiries@liaawards.com
Telephone:+1 917 287 2824
Bee Lee
PR & Marketing
beelee@liaawards.com
Laurissa Levy
Creative LIAisons PR & Marketing
laurissa@liaawards.com
Telephone: +1 760 415 1497
LIA Interviews Severine Vauleon, Global Brand VP, Unilever Lux
02 February 2023
UNAPOLOGETIC BEAUTY - LUX WAS BORN THIS WAY
We had a tête-á-tête with Severine Vauleon, Global Brand Vice President, Unilever Lux.
We talked femininity, beauty rituals, a South African Miss Universe, purpose and sexist judgements in an insightful interview on how purpose and product can lift women and elevate a brand. She also shared her thoughts on the award-winning campaign, Born This Way work featuring Caster Semenya.
Vauleon talked of how Lux, a 100-year-old beauty soap, inspires women around the world to rise above judgements in every walk of life. ‘We want women to feel beautiful and express it…we want women to feel empowered. To be unapologetically beautiful."
Check out the interview!