PR / News

LIA Interviews Severine Vauleon, Global Brand VP, Unilever Lux

02 February 2023

UNAPOLOGETIC BEAUTY - LUX WAS BORN THIS WAY 

We had a tête-á-tête with Severine Vauleon, Global Brand Vice President, Unilever Lux.

We talked femininity, beauty rituals, a South African Miss Universe, purpose and sexist judgements in an insightful interview on how purpose and product can lift women and elevate a brand. She also shared her thoughts on the award-winning campaign, Born This Way work featuring Caster Semenya. 

Vauleon talked of how Lux, a 100-year-old beauty soap, inspires women around the world to rise above judgements in every walk of life. ‘We want women to feel beautiful and express it…we want women to feel empowered. To be unapologetically beautiful."

Check out the interview!