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CĂ­rculo de Creatividad Argentina Announced Winners to Participate In Creative LIAisons 2023

25 April 2023

CÍRCULO DE CREATIVIDAD ARGENTINA 
ANNOUNCES FOUR WINNERS TO PARTICIPATE IN 
CREATIVE LIAISONS 2023  

 
On April 18, the judging of the 2023 Creative LIAisons Argentina contest took place; a competition organized by Círculo de Creatividad Argentina and London International Awards (LIA) for emerging talent in Argentina. The challenge for the 28 participating creative couples was to work on a real brief from the NGO Faro Digital on the theme "Dependence/Disconnection". The winning teams were awarded places in the Creative LIAIsons program, a global coaching initiative to develop, educate, inspire and nurture emerging talent.

In this edition, the first place went to Salvador Gonzalo Posse and Axel Urban from VMLY&R, who will travel to participate on-site at the Creative LIAisons program that will take place from 8th October through 11th October in Las Vegas. Funded by LIA, this program runs concurrently with LIA judging and features seminars, panel discussions, interactive workshops and the invaluable experience of sitting in the jury room to observe statue discussions as they occur in real-time. 

Second place went to Manuel Robeff and Segundo Malca from Wunderman Thompson, who will participate in the Creative LIAisons global virtual one-to-one coaching program. Manuel and Segundo will receive e-mentoring from top global industry leaders. During these bespoke sessions, mentees will have the opportunity to tap into the minds, expertise and experiences of established industry luminaries. 

With mentions, the jury recognized Lorenzo Carosella and Gianluca Brogno of Don, and Gonzalo Medina Lara and Tomás Birman of The Juju.

The awarding jurors were: Rafael Quijano (ECD at Wunderman Thompson), Belén Calzone (Group Creative Director at Don), Hernán Kritzer (CCO at Grey Group), Manuela Charre (La América Buenos Aires), Leo Orsolini (DGC Digitas), Marta González Muguruza (Director at Círculo de Creatividad Argentina & LIA rep), Facundo Bianco (Communication Director at Faro Digital) and Lucía Fainboim (Education Director at Faro Digital).