Guan Hin Tay, Creative Chairman of BBDO Singapore and a profound alchemist of creative success will lead the Ambient & Activation; Print; Poster and Billboard Jury.

Tay, stated, "We seek innovative ideas that challenge conventional thinking within the category. It not only drives business growth, but also has a positive impact on society. It's a tremendous honour and responsibility, and I am excited to serve as LIA Jury President." 

 

 

 

 

 

Juan Woodbury, Global Head of Branded Content & Entertainment at Dentsu Creative will lead the 2023 LIA Branded Content & Entertainment jury. Juan is a Creative Director, TV Producer, Photographer, DJ and Grammy Award Winner – his multi-faceted creative expertise will serve him well when he leads this globally diverse jury as they deliberate on the work that’s primary intention is delivering an entertaining and engaging experience to consumers.

“As Jury President of the Branded Content & Entertainment jury at LIA, I'm filled with excitement. This role signifies the importance of entertainment and its cultural impact on the world in every category. Branded content and entertainment have become essential in our interconnected, fast-paced world. They have the ability to captivate audiences, transcend traditional advertising, and leave a lasting impression. The power of storytelling through entertainment is unmatched when it comes to engaging, inspiring, and resonating with people. At LIA, they recognize the profound influence of branded content and entertainment. Whether it's through short films, virtual experiences, documentaries, or interactive campaigns, these creative endeavors shape our society. They touch hearts, challenge perceptions, and foster connections beyond brand loyalty,” stated Juan. 

He went on to say, “Our focus goes beyond marketing messages. Branded content and entertainment have the capacity to amplify marginalized voices, address social issues, and ignite conversations. They serve as catalysts for positive change, exploring diverse perspectives and driving movements. As the chair of this esteemed jury, I'm honored to witness the industry's innovative genius. Together, we will celebrate the extraordinary power of creativity to entertain, inspire, and transform the world. Join me on this journey where storytelling breathes life into brands and shapes our cultural tapestry.”

 

"This year we are honored to have Juan Woodbury and Guan Hin Tay chair two elite groups as they judge LIA 2023. The full juries, including the jury presidents will be traveling from six different continents to gather in Las Vegas for our onsite judging,” said Barbara Levy, President of LIA.