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2023 Creative LIAisons Mentee: Lalit Matanapojanard, Senior Strategic Planner, The Leo Burnett Group Thailand

12 September 2023

REFLECTIONS FROM CREATIVE COACHING:
2023 CREATIVE LIAISONS MENTEE: 
LALIT MATANAPOJANARD, 
SENIOR STRATEGIC PLANNER, 
THE LEO BURNETT GROUP THAILAND, BANGKOK

 

Coaches: Dissara Udomdej, CEO & Founder, Yell Advertising, Bangkok; Ørnulf Johnsen, CEO &Co. / NoA, Copenhagen; Andréa Stillacci, CEO/Founder, HEREZIE, Paris
 
My journey in the Creative LIAisons Virtual Coaching Program was brilliant. I received mentoring sessions with three of the finest creative leaders. Conversations with Dissara, Ørnulf and Andréa were eye opening.
 
We discussed the role of strategic planning and potential goals to aim for. Also, I got to see a bigger picture of the creative industry, on an international scale.

I consider this a great privilege to learn from a creative, a planner and a leader's point of view. Each coach has given me useful insights that I can apply to my current position and use to improve my job, as well as given me inspiration enhancing the impact a planner can build.

One of the key takeaways from all the sessions is to bridge the gap between client business and creativity. To really understand your client's business, both, the issues to solve and the opportunities to catch, is how strategy plays a crucial role and is a strong foundation a planner can have to lead to impactful execution.

Creative LIAisons is really inspiring overall, and a great opportunity for me to reflect who I am and how I can thrive in this competitive environment.
 
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