2023 LONDON INTERNATIONAL AWARDS ANNOUNCES
NON-TRADITIONAL AND MUSIC & SOUND
WINNERS AND FINALISTS
London International Awards (LIA), live from Las Vegas, is thrilled to release its next batch of Winners & Finalists fresh from the judging room.
Led by Jury President Susan Credle, Global Chair/Global Chief Creative Officer of FCB Worldwide, the Non-Traditional jury is honoured to reveal this year’s winners in this very unique category. After scrutinising every entry in-person during the onsite judging, followed by intense deliberations, the jury proudly awarded a total of 45 Statues in the Non-Traditional category.
Helmed by Jury President Joel Simon, CEO and Chief Creative Officer of JSM Music, the jury is honored to present this year's distinguished winners. After thorough evaluation and passionate discussions, the jury proudly awarded a total of 19 Statues in the Music & Sound category.
Two Grand LIAs Awarded by
The Non-Traditional category, a celebration of ideas so fresh and pure that they defy category conventions, aims to honor work that is brilliant in its thinking and innovative in its execution. After deep discussions, the jury has granted a Grand LIA and a Public Service/Charity/NGO Grand LIA, 12 Gold, 16 Silver, and 15 Bronze Statues, on top of recognising 10 Finalists.
The jury awarded the Grand LIA to Wunderman Thompson, Antwerp for their work titled "The Mammoth Meatball", created for Vow. The Public Service/Charity/NGO Grand LIA was awarded to Publicis Conseil for their work, "Prêt à voter" created for Solar Impulse.
Music & Sound Jury Awards 22 Statues
Helmed by Jury President Joel Simon, CEO and Chief Creative Officer of JSM Music, the Music & Sound jury is honored to present this year's distinguished winners.
After thorough evaluation and passionate discussions, the jury proudly awarded a total of 22 Statues in the Music & Sound category.
The Music & Sound category celebrates creative excellence and exceptional craftsmanship in curating, mixing, producing, or adapting music and sound for campaigns and brands across various media and platforms. After a thorough judging process, the jury has granted two Gold, eleven Silver, and nine Bronze Statues, alongside recognizing eight Finalists.
Jury President Susan Credle Speaks on the
Grand LIAs in Non-Traditional
Elated by the boundary-pushing work that rose to the top, Jury President Susan Credle expressed, "I'm very proud of what we have curated. The most important thing about curating a show is: will it inspire people when they get a brief? Or will they think in different ways about a problem? Or will I think of new ways to apply creativity?" she went on to say, "When you are looking at great work, it makes being in the jury a wonderful experience. We had a lot of Golds. I think we were all surprised that the one that won, won. It was a crazy, outlier idea. This industry needs to be reminded that we can do really good things and messaging that is fun. We didn't have a lot of Public Service in our group. But there was a piece called "Solar Impulse". It was about a book of laws that were written by lawyers, so that all the government had to do was pull a piece paper out and pass a law. It was just a brilliant idea. What the jury felt was this was actionable. It took the pain point away and went straight to not an awareness but an action."
Jury President Joel Simon Discusses the Music & Sound Work
Joel Simon, CEO and Chief Creative Officer of JSM Music, discussed the Music & Sound winners. “We didn't have a Grand LIA this year because we only have two Golds. There wasn't anything that blew us all away where we go: that was unbelievable!” expressed Joel Simon. He went on to say, "We had really good, well crafted, well thought-out work. But we didn't have one that blew us all away."
Words from LIA President Barbara Levy
Barbara Levy, President of LIA, added, "When you have a passionate, strong and talented jury, you can be rest assured that nothing slipped through the cracks. The work that won was a departure from the expected. The Grand LIAs were pieces of work that broke the mold yet resonated with the audience."
On the Music & Sound judging, Barbara Levy commented, "We only have a couple of Golds in Music this year. Was the jury tough? Yes, they are all consummate professionals in their disciplines so anything that doesn't meet the mark won't make it into the metal table. Anything that wins is truly well deserving."