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LIA + Transatlantic Presents Season 2 of Ocean's 17 Episode 1 Featuring Jimmy Smith, Amusement Park Entertainment; Reflections from 2023 LIA Judging
14 November 2023
LIA + TRANSATLANTIC PRESENTS SEASON 2:
OCEAN'S 17 CROSSING THE OCEANS OF THE 2023
LIA JURY PRESIDENTS HOSTED BY SIMONE NOBILI
Episode One Features Jimmy Smith, Chairman/CEO/CCO of
Amusement Park Entertainment
This 2023 special edition of Transatlantic brings you Season 2 featuring the oceans of the 17 London International Awards Jury Presidents!
Renamed OCEAN'S 17 in honor of the 2007 American film directed by Steven Soderbergh that was set in Vegas, this season was taped live at Encore at Wynn, Las Vegas, from 7th through 15th October 2023 running concurrently with LIA judging.
In a room where red is the dominant color and casino chips are scattered across a coffee table, Simone Nobili used "The 7 Seas Interview" format to dive deep into the lives and works of his guests, bringing to the surface undiscovered stories.
This episode features Jimmy Smith the Chairman/CEO/CCO of Amusement Park Entertainment. Throughout his career, Jimmy – a 2012 Fast Company Top 100 Most Creative member and 2017 Ebony 100 member – has worked his magic in a variety of roles as an entrepreneur, environmentalist, creative director, author, video game creator, producer (TV, film and music). His work has been recognized for its fresh advertising approaches (Smithsonian’s National Museum of African American History and Culture, LIA, One Show, Cannes Lions, ANDYs, D&AD, Clio, AICP, Time Magazine), its authenticity in video games (ESPN – “EA Sports NBA Street 2”), its TV show originality (Emmy nomination – “Gatorade Replay”) and for its beauty (Stiftung Buchkunst International Book Art Competition, Copenhagen Museum of Applied Arts – “Soul of the Game, Images & Voices of Street Basketball”). You’ll often hear Jimmy say, “Jesus has hooked a brotha up!"
REFLECTIONS FROM 2023 LIA JURORS
What sets LIA apart is that there’s no pre-judging. We all judged every piece of work together, giving us an opportunity to discuss the work while it’s still fresh, as opposed to judging in isolation, only to come into the jury room a few weeks later wondering, ‘What’s that piece of work again?’
One would expect glitzy Las Vegas to be too distracting a place for jury duty. Yet, this was probably one of the most focused, yet relaxed juries I’ve ever been on.
JOEY DAVID TIEMPO
FOUNDER/CEO OCTOPUS&WHALE MANILA
Creativity in the Metaverse merged with Evolution this year to create LIA’s most future-facing category. I was happy to be reunited with our Jury President, the vibrant Kaleeta McDade, along with stellar creative leaders, both familiar and new. Kaleeta ensured that the space was conducive to both serious and lighthearted discussions which, in my experience, was rare and refreshing. There was both camaraderie in the room and an accountability to ensure the category was properly represented with work that offers us a glimpse of where this industry is headed.
Truly unique to LIA were the jury discussions – which also served as mentorship classes. The Creative LIAisons attendees were able to sit through the judging and freely ask questions. Some young creatives even approached me after the discussion, offering personal feedback and inquiring about entries that were highly debated. I was excited for our Filipino LIAisons attendees, Niña Reyes and Franc Mangahas, to experience this!
I truly enjoyed the opportunity to learn, make friends and honor the year’s best work with the industry’s pillars and up-and-coming stars. Thank you very much for having me.
That’s a wrap. LIA 2023 is done and dusted for me!
Experiencing LIA was an absolute honour. I found it so inspiring to be around so many incredibly talented creatives and to be able to take part in and listen to really evocative creative discussions. I absolutely loved it! You often forget how much of a silo you work in normally speaking within an agency alone with your own ideas as to what is and isn’t great work. I found the whole thing incredibly valuable.
What an amazing experience to see the coolest, freshest most creative work from across the globe in Pharma & Medical with arguably the coolest, freshest, most creative jury from across the globe!
Rachel McCready, Franklin Williams, John McPartland, Andy Mathurin, Patty Huang, Amy Fortunato, Stephanie Berman, Laura Florence, ya’ll rock.
I think the Creative LIAisons initiative is by far the best one I’ve seen across the industry for the way it engages with emerging talent and fully immerses them into much larger than agency experience – congratulations!
It's a real privilege to be able to see the best creative thinking and hear from the best creative thinkers in one amazing place!
Massive thanks to everyone who made it happen, especially Barbara Levy, Patricia Censoprano, Christina Shaw and Laurissa Levy.