Marketing & Public Relations:
Senior Vice President -
Marketing & PR
Telephone: +1 917 287 2824
From: London International Awards (LIA)
Press Contact: Patricia Censoprano
+1 718 747 6747
EMBARGOED UNTIL MONDAY, 4 Nov 2013
ARGENTINA WINS 7 LIA STATUES AT THE
28 TH ANNUAL LONDON INTERNATIONAL AWARDS
DEL CAMPO SAATCHI & SAATCHI WIN TWO SILVER STATUES AND
TWO BRONZE STATUES
(London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
Argentina picks up 7 statues – 5 Silvers and 2 Bronzes.
The individual wins are below:
Del Campo Saatchi & Saatchi, Buenos Aires led the pack in Argentina winning four Statues at the 2013 London International Awards Show. They were awarded two Silvers in TV/Cinema/Online Film - Production | Post-Production in Cinematography and Direction for BGH Air Conditioner “Summer Hater”. This work also attained Finalist status in TV/Cinema/Online Film – Home Furnishings/Appliances.
They were also awarded two Bronze statues for Andes Beer titled “Bottle Fingers” the first in TV/Cinema/Online Film - Production | Post-Production in the categories of Cinematography and Direction.
Other Statue Winners from Argentina include:
Ogilvy & Mather Argentina, Buenos Aires
• Silver - Billboard - Innovative Use of Billboard for La Voz del Interior titled “Life Signs”
Ponce, Buenos Aires
• Silver in TV/Cinema/Online Film - Cosmetics/Toiletries/Pharmaceuticals for Axe tiled “Young and Mature”
• Silver in TV/Cinema/Online Film - Innovative Use of TV/Cinema/Online Film for Axe titled “Young and Mature”
The following have attained Finalist status:
iURL & Coupe Buenos Aires attained Finalist status in Non-Traditional - Guerrilla Marketing for Advertisers Without Borders - Child Labor titled “The Children NOTwork”
Leo Burnett Argentina, Buenos Aires attained a Finalist in Non-Traditional - Automotive Products for Jeep titled “GPS to Get Lost”
“The winning work from Argentina was not only creative, but quite innovative. The juries
are becoming much tougher in deciding when to award Statues. The work must be idea driven. I wish to congratulate all the Winners and Finalists from Argentina”, says Barbara Levy, President of LIA.
This year seven Grand LIAs were awarded.
McCann, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"
Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"
ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled "It Follows Me Around"
serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"
Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.
2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.
The following companies were honoured with the 2013 Of The Year Awards:
Network of the Year: Ogilvy
Agency of the Year: McCann, Melbourne
Design and Package Design Company – serviceplan, munich
Radio and Audio – Eardrum, Sydney
Music and Sound Design Company – Song Zu
Of the 13,242 submissions, from 72 countries, 6% attained Shortlist status. Of those elite selections, only 0.8% won Gold Statues; 1.5% Silver Statues; 1.6% Bronze Statues and 2% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.