CELEBRATING AND INVESTING IN CREATIVITY
 

2013 WINNERS RELEASES

Germany

30 October 2013

From: London International Awards (LIA)

Press Contact: Patricia Censoprano

                         patricia@liaawards.com

                        +1 718 747 6747

_________________________________________________________

EMBARGOED UNTIL MONDAY, 4 Nov 2013

GERMANY WINS 41 STATUES INCLUDING 1 GRAND LIA AT THE
28TH ANNUAL LONDON INTERNATIONAL AWARDS

SERVICEPLAN MUNICH IS NAMED DESIGN & PACKAGE DESIGN COMPANY OF THE YEAR

(London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Germany picks up 41 statues – one Grand, 10 Gold, 19 Silver and 11 Bronze. The individual wins are below:

serviceplan, Munich was honoured with the first LIA Design & Package Design Company Of The Year Award.   “LIA is proud to award the first-ever Design & Package Design Company of the Year Award to serviceplan, Munich.  Their body of work was extraordinary.  Overall, the German entrants once again, proved that their work is highly creative, well executed and uses exciting new ideas”, said Barbara Levy, President of LIA.

They are also the proud Winners of the coveted Grand LIA in Design for Auchan “The Selfscan Report”.  “The Selfscan Report” was also awarded two Gold Statues in Design in the categories of Eco-Design and Annual Reports.

serviceplan, Munich was also awarded:
Gold LIA in Radio - Innovative Use of Radio for BMW 5 series titled “BMW Siri”

  • Silver in Design - Client Promotion for Killnoise “Kill Noise Earplugs”
  • Silver in Design - Non-Profit for Alive e.V. Coalition to Abolish the Death Penalty “Troy Davis - I am alive”
  • Silver in Non-Traditional - Live Events - Beyond Advertising for SKY titled “SKY Livespots”
  • Bronze in Digital - Visual Design for Auchan “The Selfscan Report”
  • Bronze in Design - Branded Content for Fyffes “Banana Comic Week 2013 “
  • Bronze in Design - Direct Marketing - Consumer for Fyffes “Banana Comic Week 2013 “
  • Bronze in Design - Art Direction for Alive e.V. Coalition to Abolish the Death Penalty “Troy Davis - I am alive”.
  • Bronze in Design - Digital Installations for MINI “Not Normal. MINI Rear Windscreen TV.”

To round off their swag of awards, they were recognized with five Finalists:

  • Design - Direct Marketing – Consumer for Killnoise titled “Kill Noise Earplugs”
  • Non-Traditional - Guerrilla Marketing for SWISS International Air Lines titled “Instagram Takeover”
  • Print - Art Direction for Innocence in Danger titled “The Daily Abuse”
  • Print - Public Service/Social Welfare for Innocence in Danger titled “The Daily Abuse”
  • TV/Cinema/Online Film - Production | Post-Production  - Low Budget for Santec Security Systems titled “Santec Swing”

Following closely behind serviceplan was Saatchi & Saatchi, Berlin winning three Gold and two Silver Statues. 

The Non-Traditional Jury awarded three Gold Statues for Diakonie Frankfurt, Samusocial, Spravedlivaya Pomosch, Shelter, Sozialwerke Pfarrer Sieber titled “Days of Hope”.  “Days of Hope” was also awarded a Silver by the Integration Jury and an additional Silver by the TV/Cinema/Online Film Jury. The Non-Traditional Golds were awarded in the Categories of Branded Content, Guerrilla Marketing and Live Events - Beyond Advertising; the Silver LIA was awarded in the category of Innovative Use of TV/Cinema/Online Film. Saatchi & Saatchi, Berlin also attained a Finalist in TV/Cinema/Online Film - Branded Content for the same piece of work.

Other Statue Winners from German include:

Kolle Rebbe Hamburg won three Gold Statues, one Silver Statue, one Bronze and two Finalists:

  • Gold - Radio - Campaign for Deutsche Lufthansa Intercontinental Flights titled “The Poetry of The USA” and “The Poetry of Asia”
  • Gold - Radio - Script Writing for Intercontinental Flights titled “The Poetry of Asia”
  • Gold -Radio - Script Writing for Intercontinental Flights titled “The Poetry of The USA”
  • Silver - The NEW for Haelssen & Lyon titled “The Tea Calendar”
  • Bronze - TV/Cinema/Online Film - Music & Sound -- Music Original – Underscore for Sven Helbig-Pocket Symphonies titled “Rebirth”
  • Finalist - Design - Direct Marketing - Business-to-Business for Haelssen & Lyon titled “The Tea Calendar”
  • Finalist - TV/Cinema/Online Film - Production | Post-Production - Low Budget for Kingdom of Sports titled “Hotel”

 BBDO Germany, Düsseldorf won four Statues - two Gold, one Silver and one Bronze. They also attained four Finalists:

  • Gold - Non-Traditional - Branded Content for WWF titled “The Ant Rally”
  • Gold - Non-Traditional - Public Service/Social Welfare for WWF titled “The Ant Rally”
  • Silver – Print - Art Direction Campaign for Westlotto / 6by49 - Six Lucky Numbers Campaign titled “Champagne”, “Yacht”, “Plastic Surgery”, “Pony” and  “Golf’
  • Bronze - Non-Traditional - Live Events - Beyond Advertising for WWF titled “The Ant Rally”
  • Finalist – Poster - Art Direction Campaign for Westlotto / 6by49 - Six Lucky Numbers titled “Champagne”, “Yacht”, “Plastic Surgery”, “Pony”, and “Golf”
  • Finalist – Poster - Consumer Campaign for Westlotto / 6by49 - Six Lucky Numbers titled “Champagne”, “Yacht”, “Plastic Surgery”, “Pony” and “Golf”
  • Finalist – Print - Art Direction Campaign for Pepsi - Iconic Refreshment campaign
  • Finalist – Print - Consumer Campaign for Westlotto / 6by49 - Six Lucky Numbers titled “Champagne”, “Yacht”, “Plastic Surgery”, “Pony”, and “Golf”

 Ogilvy Germany, Frankfurt was awarded two Silver Statues and one Bronze and attained one Finalist:

  • Silver - Print - Direct Marketing - Business-to-Business Campaign for ZMG (Newspaper Marketing Association) titled “The Other Side of Newspaper”
  • Silver - TV/Cinema/Online Film - Production | Post-Production - Low Budget for Supporting Homeless People titled “The Art of Survival”
  • Bronze - TV/Cinema/Online Film - Production | Post-Production - Cinematography for Supporting Homeless People titled “The Art of Survival”
  • Finalist - Poster - Business-to-Business Campaign for ZMG (Newspaper Marketing Association) - Ads meet News Campaign titled  “Banana”, “Beer”, “Burger”, “Cleaner” and  “Toothpaste”

BBDO Germany, Berlin was awarded five Silver LIAs and four Finalists:

  • Silver - Non-Traditional - Live Events - Beyond Advertising for BUND titled “Tree Concert”
  • Silver - Non-Traditional - Public Service/Social Welfare for BUND titled “Tree Concert”
  • Silver - TV/Cinema/Online Film – Automotive for smart fortwo titled “Offroad”
  • Silver - TV/Cinema/Online Film – Copywriting for smart fortwo titled “Offroad”
  • Silver - TV/Cinema/Online Film – Humour for smart fortwo titled “Offroad”
  • Finalist - Design - Non-Profit for BUND titled “Tree Concert”
  • Finalist - Digital - Public Service/Social Welfare for BUND titled “Tree Concert”
  • Finalist - The NEW for BUND titled “Tree Concert”
  • Finalist - TV/Cinema/Online Film - Music & Sound - Music Original – Song for smart fortwo titled “Offroad”

Cheil Germany, Schwalbach am Taunus won a Silver LIA:

  • Digital  - Public Service/Social Welfare for United Nations Campaign Against Forced Marriage titled “Free The Forced!”

OgilvyAction, Düsseldorf was awarded two Silver Statues, one Bronze and a Finalist:          

  • Silver – Design - Direct Marketing - Business-to-Business for Kontor Records titled “Back to Vinyl - The Office Turntable”
  • Silver - Non-Traditional - Direct Marketing for Kontor Records titled “Back to Vinyl - The Office Turntable”
  • Bronze - Non-Traditional - Business-to-Business for Kontor Records titled “Back to Vinyl - The Office Turntable”
  • Finalist - The NEW for Kontor Records titled “Back to Vinyl - The Office Turntable”

Storz & Escherich, Berlin won a Silver LIA:

  • Silver - TV/Cinema/Online Film - Music & Sound - Music Original – Song for BMW MINI Next titled “MINI Next Family”

TBWA Group Germany, Düsseldorf was awarded one Silver Statue:

  • Silver - TV/Cinema/Online Film - Production | Post-Production - Low Budget for Carabao Fitness Center titled “Carabao - Beat your kilos”

DDB Tribal Group, Berlin won a Bronze LIA: 

  • Bronze - TV/Cinema/Online Film - Production | Post-Production – Direction for Volkswagen Sign Assist titled “Pedro”

German Wahnsinn, Hamburg won a Bronze LIA:        

  • Bronze - TV/Cinema/Online Film - Music & Sound - Sound Design for Herbaria titled “Fears”

The following have attained Finalist status:

antwerpes ag, Cologne      

  • Design - Annual Reports for GB v0.12 titled “Genuinely Basic”

Draftfcb Germany, Hamburg          

  • Billboard - Use of Illustration for Philharmoniker Hamburg titled “When Music Flows into Pictures”

Havas Worldwide Düsseldorf, Düsseldorf

  • TV/Cinema/Online Film - Production | Post-Production - Low Budget for N-TV (the news channel) titled “Obama”

HEIMAT, Berlin        

  • Digital - Sports for adidas titled “The Biggest Champions League Final of All Time.”

Identis, Design-Gruppe, Freiburg

  • Design - Editorial Design for WINWOOD48 Edition titled “Mobile Food and Food Hunting”

Leo Burnett Berlin, Berlin

  • TV/Cinema/Online Film - Production | Post-Production - Low Budget for FIAT Glass Rooftop titled “Hamster”

Publicis, Frankfurt   

  • Billboard - Campaign for B&B Hotels - B&B Campaign titled “Sunny Side Up”, “Cheese”, “Sandwich” and “Scrambled Eggs”

velvet mediendesign, Munich

  • TV/Cinema/Online Film - Music & Sound - Music Adaptation for GE Washer titled “Favorite Things”

Yessian Music, Hamburg    

  • TV/Cinema/Online Film - Music & Sound - Use of Licensed Music for MINI titled “Band of MINI (Bulldog)”

This year seven Grand LIAs were awarded.

McCann, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"

Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"

ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled  "It Follows Me Around"

serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"  

Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.

2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2013 Of The Year Awards:

Network of the Year: Ogilvy

Agency of the Year:  McCann, Melbourne

Design and Package Design Company:  serviceplan, Munich

Radio and Audio:  Eardrum, Sydney

Music and Sound Design Company: Song Zu

Of the 13,242 submissions, from 72 countries, 6% attained Shortlist status. Of those elite selections, only 0.8% won Gold Statues; 1.5% Silver Statues; 1.6% Bronze Statues and 2% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.

 

 

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