Marketing & Public Relations:
Senior Vice President -
Marketing & PR
Telephone: +1 917 287 2824
From: London International Awards (LIA)
Press Contact: Patricia Censoprano
+1 718 747 6747
EMBARGOED UNTIL MONDAY, 4 Nov 2013
BRAZIL WINS 58 STATUES MAKING IT THE FOURTH MOST AWARDED COUNTRY AT THE
28th ANNUAL LONDON INTERNATIONAL AWARDS
OGILVY BRASIL, SÃO PAULO LED THE BRAZILIAN STATUE TALLY COUNT
(London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
Brazil picks up 58 Statues – 18 Gold, 17 Silver, and 23 Bronze. The individual wins are below:
Ogilvy Brasil, São Paulo led the Brazilian statue tally count at the 2013 London International Awards with 11 Gold, nine Silver and 13 Bronze LIAs.
Five different juries saw fit to award nine statues for the same piece of work for Dove “Real Beauty Sketches”. “Real Beauty Sketches” received three Gold by the Digital jury in Branded Content, Corporate Image and Viral; one Gold was awarded by the Integration jury; two Gold by the Non-Traditional jury in Branded Content and Corporate Image; the TV/Cinema/Online Film jury awarded a Gold in Corporate Image and a Silver in Branded Content; and the TV/Cinema/Online Film - Music & Sound jury awarded a Silver in Music Original – Underscore. They also attained a Finalist by the TV/Cinema/Online Film - Production | Post-Production jury for Direction.
Ogilvy Brasil, São Paulo was also awarded two Gold for their Dove campaign “Florence”, “Kela”, “Melinda”, “Jenise” and “Lani in Print - Consumer Campaign and Use of Illustration Campaign. This Campaign also won two Silver LIAs in Poster - Consumer Campaign and Poster - Use of Illustration Campaign. The single entry “Melinda” won a Silver in Print - Corporate Image and a Bronze in Poster - Corporate Image; “Florence” won a Silver in Print - Corporate Image and a Bronze in Poster - Corporate Image and “Jenise” attained Finalist status in Poster - Corporate Image and Print - Corporate Image.
Other awards won by Ogilvy Brasil, São Paulo include:
They also attained Finalists for:
Barbara Levy, President of LIA stated, “This year’s Juries worked diligently, sometimes late into the night to be sure all entries were given their due consideration. The entrants from Brazil picked up 58 Statues across all media making it the fourth most awarded country this year, what an amazing accomplishment” .
Other Statue Winners from Brazil include:
Leo Burnett Tailor Made, São Paulo won four Gold, one Silver, one Bronze and three Finalists:
F/Nazca Saatchi & Saatchi, São Paulo won two Golds, two Silvers and one Bronze:
AgenciaClick Isobar, São Paulo won one Gold LIA:
AlmapBBDO, São Paulo won three Silver Statues, five Bronze Statues and four Finalists:
Grey 141 Group Brasil, São Paulo won two Silver Statues:
Loducca, São Paulo was awarded two Bronze Statues and two Finalists:
DDB Brasil, São Paulo was awarded one Bronze LIA:
The following have attained Finalist status:
Borghi/Lowe, São Paulo
Grupo Rái, São Paulo
Y&R São Paulo, São Paulo
This year seven Grand LIAs were awarded.
McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"
Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"
ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled "It Follows Me Around"
serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"
Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.
2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.
The following companies were honoured with the 2013 Of The Year Awards:
Network of the Year: Ogilvy
Agency of the Year: McCann Melbourne, Melbourne
Design and Package Design Company: serviceplan, Munich
Radio and Audio: Eardrum Australia, Sydney
Music and Sound Design Company: Song Zu
Of the 13,242 submissions, from 72 countries, 6% attained Shortlist status. Of those elite selections, only 0.8% won Gold Statues; 1.5% Silver Statues; 1.6% Bronze Statues and 2% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.