Marketing & Public Relations:
Senior Vice President -
Marketing & PR
Telephone: +1 917 287 2824
From: London International Awards (LIA)
Press Contact: Patricia Censoprano
+1 718 747 6747
EMBARGOED UNTIL MONDAY, 4 Nov 2013
JAPAN WINS NINE STATUES AT THE 28TH ANNUAL LONDON INTERNATIONAL AWARDS
HAKUHODO INC. TOKYO WINS GOLD AND SILVER
(London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
Japan picks up 9 Statues – 1 Gold, 4 Silver and 4 Bronze. The individual wins are below:
Hakuhodo Inc. Tokyo was the only Japanese agency to win Gold Statue and a Silver Statue at LIA 2013.
They won their Gold Statue for ad:tech tokyo 2012 “Magnetic World” campaign in Design - Art Direction Campaign. Their other Statue, a Silver, was won in Design - Poster Campaign for Bureau Kikuchi / Corporate Image.
“Some of the most fantastic works I ever saw in design I think happened this year. Our jury was looking for things that were outstanding and really pushed all of us a bit further.” stated Alexander Schill, Design / Package Design Jury President.
Other Statue Winners from Japan include:
Dentsu Creative X Inc., Tokyo won one Silver Statue:
PARTY Inc., Tokyo won one Silver Statue:
Three & Co., Osaka won one Silver Statue:
ADESTY Inc., Osaka won one Bronze Statue:
Shiseido Co., Ltd, Tokyo won one Bronze Statue:
TBWA Hakuhodo, Tokyo won one Bronze Statue:
Tohokushinsha Film Corporation, Tokyo won one Bronze Statue:
The following have attained Finalist status:
Dentsu Inc., Tokyo
Hakuhodo Inc, Osaka
“What a feat for Hakuhodo to win both a Gold and Silver in Design. I would also like to congratulate Three & Co, ADESTY Inc. and Shiseido, for also picking up metal from the same jury. In addition my congratulations go out to Dentsu Creative X, PARTY, TBWA Hakuhodo and Tohokushinsha Film for their statue wins.” stated Barbara Levy, President LIA.
This year seven Grand LIAs were awarded:
McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"
Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"
ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled "It Follows Me Around"
serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"
Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.
2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.
The following companies were honoured with the 2013 Of The Year Awards:
Network of the Year: Ogilvy
Agency of the Year: McCann Melbourne, Melbourne
Design and Package Design Company: serviceplan, Munich
Radio and Audio: Eardrum Australia, Sydney
Music and Sound Design Company: Song Zu
Of the 13,242 submissions, from 72 countries, 6% attained Shortlist status. Of those elite selections, only 0.8% won Gold Statues; 1.5% Silver Statues; 1.6% Bronze Statues and 2% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.