2013 Winners releases

Philippines

04 November 2013

From: London International Awards (LIA)

Press Contact:     Patricia Censoprano

                               patricia@liaawards.com

                               +1 718 747 6747

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EMBARGOED UNTIL MONDAY, 4 Nov 2013

 

PHILIPPINES WIN FOUR STATUES AT THE
28TH ANNUAL LONDON INTERNATIONAL AWARDS

DDB DM9JAYMESYFU/DIGIT MAKATI CITY WINS TWO GOLD STATUES 

(London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Philippines pick up 4 Statues – 2 Gold and 2 Silver. The individual wins are below:

DDB DM9JaymeSyfu/Digit Makati City did the Philippines proud at LIA 2013. They single-handedly won two Gold Statues with their work “TXTBKS” for Smart Public Affairs Digital - Electronic Equipment and Non-Traditional - Branded Content. 

“Their performance was stellar. The Digital and Non-Traditional juries were very tough so it is quite a feat to win a Gold in both Digital and Non-Traditional,” revealed Barbara Levy, President of LIA.

Digital Jury President, Nick Law, Global CCO, R/GA, talked about the LIA judging.  His overall comment was “It’s a harder thing to do now, to do something that changes the game. But in the middle there is this rising tide of really good work, of really professional work, of really well produced work. It’s sort of maturing all these different mediums that constitute interactive.  The quality of craft and thinking has just gone up compared to even one year ago.”

Non-Traditional Jury President, Mark Tutsell, Worldwide CCO, Leo Burnett stated the following about the LIA judging, “I pride myself on the fact that I get to see most things from the four corners of the world. But this year I did see one or two pieces that I hadn’t seen, and surprised me and delighted me. But the work that really stood out was the work that I think was universally loved by people first and for most, and of course loved by the jury themselves.

Other winning companies from Philippines include: 

TBWA\Santiago Mangada Puno, Metro Manila won one Silver Statue:

  • Silver  - Design - Direct Marketing - Consumer for Nuvali titled “Koi Fish Feed Invite”

Y&R Philippines, Taguig City won one Silver Statue:

  • Silver - Non-Traditional - Public Service/Social Welfare for Maynilad Water Services titled “Dengue Bottle”

JWT Manila attained a Finalist

  • Poster - Art Direction Campaign for Schick Exacta 2 titled “T”, “V”, “Salvador” and “Chaplin” 

This year seven Grand LIAs were awarded:

McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"

Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"

ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled  "It Follows Me Around"

serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"  

Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.

2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2013 Of The Year Awards:

Network of the Year: Ogilvy

Agency of the Year:  McCann Melbourne, Melbourne

Design and Package Design Company: serviceplan, Munich

Radio and Audio: Eardrum Australia, Sydney

Music and Sound Design Company: Song Zu

Of the 13,242 submissions, from 72 countries, 6% attained Shortlist status. Of those elite selections, only 0.8% won Gold Statues; 1.5% Silver Statues; 1.6% Bronze Statues and 2% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.