Singapore

04 November 2013

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From: London International Awards (LIA)

Press Contact:     Patricia Censoprano

                               patricia@liaawards.com

                               +1 718 747 6747

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EMBARGOED UNTIL MONDAY, 4 Nov 2013

 

SINGAPORE WINS TEN STATUES AT THE
28^TH ANNUAL LONDON INTERNATIONAL AWARDS

OGILVY WINNING FOUR GOLD FOR JOINT WORK WITH OGILVY PARIS

(London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Singapore picks up 10 Statues – five Gold, one Silver and four Bronze. The individual wins are below:

LIA would like to congratulate Eugene Cheong of Ogilvy Singapore, his creative collaboration with Chris Garbutt, Ogilvy Paris for Coca-Cola titled “The Sharing Can” won them four Gold LIAs in Design - Innovative Use of Design, Non-Traditional – Beverages - Non-Alcoholic and Guerrilla Marketing and Package Design.

Publicis Singapore wins a Gold and two Bronze Statues. They also attained one Finalist:

• Gold – Print - Public Service/Social Welfare Campaign for Crisis Relief Singapore titled “War”, “Earthquake” and “Flood”
• Bronze – Print - Public Service/Social Welfare for Crisis Relief Singapore titled “War”
• Bronze  - Print - Public Service/Social Welfare for Crisis Relief titled “Earthquake”
• Finalist – Print - Public Service/Social Welfare for Crisis Relief Singapore titled “Flood”

“Over the years Singapore has always ranked very high in the number of Statues won at LIA. This year is no exception,” remarked Barbara Levy, President of LIA.

BBDO Proximity Singapore, Singapore won a Bronze Statue and attained four Finalists

• Bronze – Print - Use of Illustration Campaign for Guinness, Made of More Campaign – “Rockstar”, “Hotel” and “Pool”
• Finalist – Poster - Art Direction for Guinness titled “Made of More “Rockstar”
• Finalist – Print - Art Direction for Guinness titled “Made of More “Rockstar”
• Finalist – Print - Art Direction Campaign for Guinness, Made of More Campaign – “Rockstar”, “Hotel” and “Pool”
• Finalist – Print - Use of Illustration for Guinness titled “Made of More  “Rockstar”

J Walter Thompson Singapore won one Silver LIA:

• Silver  - Digital - Public Service/Social Welfare for Singapore Red Cross titled “Rapid Rescue”

The Integer Group Singapore (TBWA), Singapore won one Bronze LIA:

• Bronze - Radio - Script Writing for 313@Somerset titled “Universe”

This year seven Grand LIAs were awarded:

McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"

Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"

ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled  "It Follows Me Around"

serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"  

Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.

2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2013 Of The Year Awards:

Network of the Year: Ogilvy

Agency of the Year:  McCann Melbourne, Melbourne

Design and Package Design Company: serviceplan, Munich

Radio and Audio: Eardrum Australia, Sydney

Music and Sound Design Company: Song Zu

Of the 13,242 submissions, from 72 countries, 6% attained Shortlist status. Of those elite selections, only 0.8% won Gold Statues; 1.5% Silver Statues; 1.6% Bronze Statues and 2% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.