Spain

04 November 2013

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From: London International Awards (LIA)

Press Contact:     Patricia Censoprano

                              patricia@liaawards.com

                              +1 718 747 6747

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EMBARGOED UNTIL MONDAY, 4 Nov 2013

 

SPAIN WINS SEVEN STATUES AT THE
28TH ANNUAL LONDON INTERNATIONAL AWARDS

TBWA \ ESPAÑA MADRID WINS TWO SILVER AND TWO BRONZE

 

(London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Spain picks up 7 Statues – four Silver and three Bronze. The individual wins are below:

TBWA \ España, Madrid took first place in the Spain Statue tally at LIA 2013.  They won two Silver Statues, two Bronze Statues, and attained two Finalists.

Their first Silver was awarded in Radio - Sound Design for Mondo Sonoro/Music Magazine titled “Typewriters”. The second Silver was awarded in TV/Cinema/Online Film - Production | Post-Production - Low Budget with their work for Low Cost Festival / Music Festival titled “Do Not Wait To Get Old To Go To Benidorm”

Their work for Sony Playstation titled “Portable Mouse and Cheese” was awarded two Bronze Statues one in Poster - Electronic Equipment and the other in Print - Electronic Equipment.

They also attained two Finalists in Poster - Consumer Campaign and Print - Consumer Campaign for Sony Playstation titled “Portable Mouse and Cheese” and “Steel Ball and Magnet”

Other Statue winners from Spain include:

 

TBWA \ España, Barcelona won a Silver Statue and a Bronze Statue:

• Silver - TV/Cinema/Online Film - Public Service/Social Welfare for DMD (Association for the Right to Die with Dignity) titled “The Worst Ending”

• Bronze - TV/Cinema/Online Film - Production | Post-Production - Low Budget for DMD (Association for the Right to Die with Dignity) titled “The Worst Ending”

Ogilvy Spain, Madrid / OgilvyOne Madrid won one Silver Statue:

• Digital - Animation/Motion Graphics for ING DIRECT titled “The Monster”

“I would like to congratulate the TBWA office for winning six of the seven statues from Spain. The win from Ogilvy helped them achieve overall Network of he Year.” stated Barbara Levy, LIA President.

The following have attained Finalist status:

McCann Madrid, Madrid

• Non-Traditional - Public Service/Social Welfare for Brunete Town Council Civic Awareness Campaign titled “Poops Express”

VCCP Madrid, Madrid

• Non-Traditional - Home Furnishings/Appliances for DeS'S titled “My Mattress Savings Bank”

This year seven Grand LIAs were awarded:

McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"

Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"

ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled  "It Follows Me Around"

serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"  

Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.

2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2013 Of The Year Awards:

Network of the Year: Ogilvy

Agency of the Year:  McCann Melbourne, Melbourne

Design and Package Design Company: serviceplan, Munich

Radio and Audio: Eardrum Australia, Sydney

Music and Sound Design Company: Song Zu

Of the 13,242 submissions, from 72 countries, 6% attained Shortlist status. Of those elite selections, only 0.8% won Gold Statues; 1.5% Silver Statues; 1.6% Bronze Statues and 2% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.