Sweden

04 November 2013

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From: London International Awards (LIA)

Press Contact:     Patricia Censoprano

                              patricia@liaawards.com

                              +1 718 747 6747

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EMBARGOED UNTIL MONDAY, 4 Nov 2013

 

SWEDEN WINS 18 STATUES AT THE
28^TH ANNUAL LONDON INTERNATIONAL AWARDS

ÅKESTAM HOLST STOCKHOLM WINS EIGHT STATUES

 

(London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Sweden picks up 18 Statues – four Gold, nine Silver and five Bronze. The individual wins are below:

Åkestam Holst, Stockholm led the Swedish statue tally count at 2013 LIA with two Gold Statues, three Silver Statues, three Bronze Statues, and two Finalists.

Their work for Swebus titled “The Train Switch” won Gold in Digital – Travel and Non-Traditional - Direct Marketing. They were also awarded a Silver LIA for the same Swebus work in Digital - Innovative Use of Digital. Their second Silver Statue was awarded in Digital – Banners for Pause Home Entertainment titled “Stockholm House Equalizer Banner”. They also won Silver LIA in Digital - Online Games for The Swedish Post titled “The Parcel Memory”.

Their Bronze Statues were awarded for:

• Digital - Home Furnishings/Appliances for IKEA titled “Say It With A Bed”
• Digital - Weird Wonderful Website for Pause Home Entertainment titled “CataCombo Sound System”
• Digital - Weird Wonderful Work for Pause Home Entertainment titled “CataCombo Sound System”

They also attained two Finalists:

• Digital – Retail for Pause Home Entertainment titled “Stockholm House Equalizer”
• Finalist – TV/Cinema/Online Film - Home Furnishings/Appliances for IKEA titled “Nightwalkers”

Other Statue winners from Sweden include:

“It’s a harder thing to do now, to do something that changes the game. But in the middle there is this rising tide of really good work, of really professional work, of really well produced work. It’s sort of maturing all these different mediums that constitute interactive.  The quality of craft and thinking has just gone up compared to even one year ago.” stated Digital Jury President, Nick Law, Global CCO, R/GA.

Forsman & Bodenfors, Gothenburg won one Gold Statue, one Silver Statue, and a Bronze Statue. They also attained three Finalists

• Gold - The NEW for E.ON titled “Sweden’s Largest Energy Saving Experiment”
• Silver - TV/Cinema/Online Film - Music & Sound - Use of Licensed Music for The New Volvo XC60 titled “Leave the World Behind”
• Bronze - Non-Traditional - Public Service/Social Welfare for Faktum titled “Faktum Hotels”
• Finalist - Non-Traditional – Automotive for The New Volvo FH titled “The Ballerina Stunt”
• Finalist - Non-Traditional - Confections/Snacks for Marabou Black titled “Black”
• Finalist - Non-Traditional – Utilities for E.ON titled “Swedens Largest Energy Experiment”

Lowe Brindfors, Stockholm won a Gold Statue and a Silver Statue:

• Gold – Radio - Music Adaptation for Friends - Anti-Bullying Organisation titled “Kathleen”
• Silver – Radio - Public Service/Social Welfare for Friends - Anti-Bullying Organisation titled “Kathleen”

ANR BBDO, Stockholm was awarded two Silver Statues:

• Silver – Radio – Direction for Swedish Open Tennis Tournament titled “The Speaker Match”
• Silver – Radio – Recreational for Swedish Open Tennis Tournament titled “The Speaker Match”

INGO Stockholm was awarded one Silver Statue and attained one Finalist:

• Silver – Poster - Public Service/Social Welfare Campaign for Situation Stockholm titled “CV – Markku”, “CV – Pierre”, “CV – Susanne” and “CV – Stig”
• Finalist – Poster - Use of Copywriting Campaign for Situation Stockholm titled “CV – Markku”, “CV – Pierre”, “CV – Susanne” and “CV – Stig”

North Kingdom, Stockholm won one Silver Statue:

• Silver - Digital - Visual Design for Disney Fantasyland titled “Finding Fantasyland”

Family Business, Stockholm won one Bronze Statue:

• Bronze in Package Design – Liquors for Absolut Unique

“How these decisions get made, in terms of what wins an award and what’s important to winning an award. It’s not always to be shocking, it’s not always to go over the top edgy, it’s thoughtful and good strategy. It’s not any one thing, it’s all the different legs of the stool.” stated Radio Jury President, Chris Smith, Brand Creative Group Head, The Richards Group.

Barbara Levy, President LIA remarked, “I am happy to see such a strong showing from Sweden. I would like to congratulate all the winners and especially Åkestam Holst for their big win.” 

The following have attained Finalist status:

Abby Norm, Stockhom  

• Non-Traditional - Guerrilla Marketing for Adobe Nordic titled “Photoshop Live - Street Retouch Prank"

BOLD Stockholm

• Design - Brand Identity – Local for The Shirt Factory titled “Shirt Factory Visual Identity”

Fredrik Davidsson Film, Stockholm

• TV/Cinema/Online Film - Production | Post-Production – Editing for Awareness Against Drunk Driving titled “End of the Beginning”

The Brand Union, Stockholm

• Package Design – Liquors for ABSOLUT Craft (Bartenders Collection)

This year seven Grand LIAs were awarded:

McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"

Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"

ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled  "It Follows Me Around"

serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"  

Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.

2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2013 Of The Year Awards:

Network of the Year: Ogilvy

Agency of the Year:  McCann Melbourne, Melbourne

Design and Package Design Company: serviceplan, Munich

Radio and Audio: Eardrum Australia, Sydney

Music and Sound Design Company: Song Zu

Of the 13,242 submissions, from 72 countries, 6% attained Shortlist status. Of those elite selections, only 0.8% won Gold Statues; 1.5% Silver Statues; 1.6% Bronze Statues and 2% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.