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2013 WINNERS RELEASES

MENA

12 November 2013

From: London International Awards (LIA)
Press Contact:     Patricia Censoprano
                             patricia@liaawards.com
                             +1 718 747 6747

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 MEMAC OGILVY & MATHER DUBAI MAKES HISTORY BY WINNING A GRAND LIA

JWT CAIRO WINS THE FIRST GOLD LIA FOR EGYPT   

MEMAC OGILVY LABEL TUNISIA  WINS THREE STATUES
AT THE
28TH ANNUAL LONDON INTERNATIONAL AWARDS

 

(London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

United Arab Emirates picks up 18 statues – one Grand, five Gold, six Silver and seven Bronze. The individual wins are below:

Memac Ogilvy & Mather Dubai won the Radio Grand LIA for Sawa Mninjah  “Rescue Radio, The Rescue Continues”.

This is the first time in LIA’s history that a Grand LIA was awarded to an agency in UAE. “Rescue Radio, The Rescue Continues” was also awarded four Gold and two Silver Statues in Radio. Memac Ogilvy & Mather also attained a Finalist in Non-Traditional for the same client.

  • Gold – Radio - Innovative Use of Radio for Sawa Mninjah titled “Rescue Radio, The Rescue Continues”
  • Gold – Radio - Pubic Service/Social Welfare for Sawa Mninjah titled “Rescue Radio, The Rescue Continues - Sri Lankan Health Spa”
  • Gold – Radio - Pubic Service/Social Welfare for Sawa Mninjah titled “Rescue Radio, The Rescue Continues - Kenyan Romantic Drama”
  • Gold – Radio - Public Service/Social Welfare Campaign for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign titled "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer " 
  • Silver – Radio - Pubic Service/Social Welfare for Sawa Mninjah titled “Rescue Radio, The Rescue Continues - Filipino Pop Singer”
  • Silver – Radio - Pubic Service/Social Welfare for Sawa Mninjah titled “Rescue Radio, The Rescue Continues - Nepalese Street Festival”
  • Finalist – Non-Traditional - Guerrilla Marketing for Sawa Mninjah titled “Rescue Radio, The Rescue Continues”

“We gave the Grand to the one that saved lives. It’s been proven that they saved several dozen women who were in these situations who called and they rescued them. It was so brave on so many levels. It felt important, capital “I” important and it elevated our medium.” stated Radio Jury President, Chris Smith, Brand Creative Group Head, The Richards Group

Other Statue Winners from the United Arab Emirates include:

Y&R Dubai has won a Gold Statue, three Silver Statues, two Bronze Statues, and was presented with one Finalist:

  • Gold – Print - Use of Illustration for Harvey Nichols Dubai titled “Maximum Impact”
  • Silver – Design - Brochures/Catalogues – Consumer for Land Rover titled “Personal Extinction Prevention Book”
  • Silver – Design – Calendars for Land Rover titled “Mapping the World in 12 Months”
  • Silver – Poster - Use of Illustration for Harvey Nichols Dubai titled “Maximum Impact”
  • Bronze – Poster - Art Direction for Harvey Nichols Dubai titled “Maximum Impact”
  • Bronze – Print - Art Direction for Harvey Nichols Dubai titled “Maximum Impact”
  • Finalist – Print – Retail for Harvey Nichols Dubai titled “Maximum Impact”

DDB Dubai has won one Silver Statue and four Bronze Statues:

  • Silver – Radio - Sound Design for Whirlpool T50 Washing Machine titled “Ravenous Gecko”
  • Bronze – Radio - Script Writing for Whirlpool T50 Washing Machine titled “Spindling Spider”
  • Bronze – Radio - Script Writing for Whirlpool T50 Washing Machine titled “Ravenous Gecko”
  • Bronze – Radio - Sound Design for Whirlpool T50 Washing Machine titled “Creepy Cockroach”
  • Bronze – Radio - Sound Design for Whirlpool T50 Washing Machine titled “Spindling Spider”

Landor Dubai won one Bronze Statue:

  • Bronze – Design - Brand Identity – Regional for IDAM Restaurant titled “IDAM Restaurant (by Alain Ducasse)”

Egypt picks up 1 Gold Statue. The individual win below:

JWT Cairo, Cairo did Egypt proud by attaining their first ever Gold Statue in LIA 2013.  Competing in the highly competitive media of The NEW, they were honoured by the judges with a Gold LIA for Vodafone titled “Fakka”.

“This year JWT Cairo has proved that work from Egypt is strong and innovative by winning the first ever Gold. I look forward to seeing work from this country in 2014,” commented Barbara Levy, President of LIA.

Tunisia picks up 3 Statues – one Silver and two Bronze.

 For the second year in a row Memac Ogilvy Label has made Tunisia proud. This year they won a Silver Statue, two Bronze Statues, and attained two Finalists at LIA 2013.

Their work for for C.S Hammam Lif titled “Mobilizing the 12th Man was awarded three Statues by the Non-Traditional Jury; a Silver LIA in the category of Interactive Installations; a Bronze in the category of Live Events - Beyond Advertising and a second Bronze in the category of Sports. “Mobilizing the 12th Man” also attained two Finalists, one in Digital Jury - Mobile Apps and the second in Integration.

 

This year seven Grand LIAs were awarded.

McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"

 Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"

 ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled "It Follows Me Around"

 serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"  

 Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.

2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2013 Of The Year Awards:

Network of the Year: Ogilvy

Agency of the Year:  McCann Melbourne, Melbourne

Design and Package Design Company: serviceplan, Munich

Radio and Audio: Eardrum Australia, Sydney

Music and Sound Design Company: Song Zu

Of the 13,242 submissions, from 72 countries, 6% attained Shortlist status. Of those elite selections, only 0.8% won Gold Statues; 1.5% Silver Statues; 1.6% Bronze Statues and 2% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.

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