2015 Winners releases
ARGENTINA WINS 10 STATUES AT THE 30th ANNUAL LONDON INTERNATIONAL AWARDS
10 November 2015ARGENTINA WINS 10 STATUES AT THE
30th ANNUAL LONDON INTERNATIONAL AWARDS
LEO BURNETT BUENOS AIRES IS AWARDED THE BILLBOARD GRAND LIA
(New York, 10 November 2015) The 30th LIA judging was held at the SLS Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
Argentina picks up 10 Statues and 2 Finalists – 1 Grand LIA, 3 Gold and 6 Silver.
Leo Burnett Argentina, Buenos Aires led the Argentine statue count at LIA 2015, taking home one Grand, one Gold and six Silvers.
The Print, Poster, Billboard Jury led by Matt Eastwood, Worldwide CCO, J. Walter Thompson, awarded Leo Burnett Argentina the GRAND LIA in Billboard for Samsung titled “Safety Truck”.
Four different juries awarded them seven Statues for the same client:
- GOLD - Billboard - Innovative Use of Billboard for Samsung titled “Safety Truck”
- SILVER - The NEW - Brand Experience for Samsung titled “Safety Truck”
- SILVER - Non-Traditional - Corporate Image for Samsung titled “Safety Truck”
- SILVER - Non-Traditional - Experiential for Samsung titled “Safety Truck”
- SILVER - Design - Installations/Displays - Permanent for Samsung titled “Safety Truck”
- SILVER - Design - Experiential Marketing for Samsung titled “Safety Truck”
- SILVER - Billboard - Corporate Image for Samsung titled “Safety Truck”
“The challenge with the Print/Poster/Billboard medium is that every year there seems to be less work to judge,” stated Matt Eastwood. “It’s not the quality that is the issue, it’s the quantity. We saw some great work, but we were challenged when it came to selecting a Grand LIA in Print. Whilst we thought there was some very strong campaigns, we weren’t prepared to say that it was the very best print work in the world. It deserved to be recognized, but perhaps not at that level.
“Having said that, we were thrilled with the work in the Poster and Billboard categories and awarded Grand LIAs to KFC’s wonderful series of posters and Samsung’s “Safety Truck” respectively. The jury was looking for work that lifted creativity to a higher level. And, if possible, lifted society to a higher level as well. Both the Grands achieved that. The KFC posters lifted society to a higher level by putting out work that added charm and beauty to the world. Even better, Samsung produced a piece of work that will literally save countless lives. And there is no higher purpose than that.”
Barbara Levy, President of LIA, added, “I am thrilled that one of seven Grand LIAs went to an agency in Argentina. It is quite an achievement to win a statue at LIA, but to win a Grand is a triumph. I would like to congratulate all the statue winners and finalists.”
Other Winners from Argentina:
DDB Argentina, Buenos Aires
- GOLD - TV/Cinema/Online Film - Public Service/Social Welfare for Fundacion Argentina de Trasplante Hepatico titled “The Man & The Dog”
GREY Argentina, Buenos Aires
- GOLD - TV/Cinema/Online Film - Campaign for Procter & Gamble - Magistral titled “Dish Therapy - Boss”, “Dish Therapy - Tattoo”
- FINALIST - Integration for Colored Salt titled “The Salt You Can See”
- FINALIST - Integration for OtroMundo titled “Car Caps”
This year seven Grand LIAs were awarded:
adamandeveDDB, London was awarded the TV/Cinema/Online Film Grand LIA for John Lewis titled “Monty's Christmas”
BBDO Proximity Malaysia, Kuala Lumpur was awarded the Poster Grand LIA for KFC titled “Burger”, “Drumstick”, “French Fries”
Grabarz & Partner, Hamburg was awarded the Non-Traditional Grand LIA for EXIT Deutschland titled “Nazis against Nazis - Germany´s Most Involuntary Charity Walk”
Leo Burnett Argentina, Buenos Aires was awarded the Billboard Grand LIA for Samsung titled “Safety Truck”
Leo Burnett Chicago, Chicago was awarded the Integration Grand LIA for Allstate titled “Social Savvy Burglar”
R/GA, New York was awarded the Design Grand LIA for Ad Council titled “Love Has No Labels”
The Mill, London was awarded the Production & Post-Production Grand LIA for SSE titled “Maya”
2015 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.
The following companies were honoured with the 2015 Of The Year Awards:
Network of the Year: BBDO
Agency of the Year: R/GA, New York
Production Company of the Year: Smuggler
Post-Production Company of the Year: The Mill
Radio & Audio Company of the Year: Eardrum Australia
Of the 11,439 submissions from 72 countries, 8% attained Shortlist status. Of those elite selections, only 1.2% were awarded Gold Statues; 1.6% Silver Statues; 2% Bronze Statues and 2.1% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986, when only 2,600 submissions were entered.
To View All the Winners: http://www.liaentries.com/winners
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Notes to the editor:
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