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Australia Wins 34 Statues Whilst New Zealand Wins 11 Statues at the
31st Annual London International Awards
Y&R NZ, Auckland Wins The Print Grand LIA
(New York, 7 November 2016) The 31st LIA judging was held at the Encore at Wynn Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
Australia ties for the fourth highest Statue total for a country at LIA 2016 bringing home 34 LIAs, scoring 7 Gold, 13 Silver and 14 Bronze, as well as 18 Finalists.
New Zealand picks up 11 Statues and 2 Finalists - 1 Grand LIA, 7 Gold, 2 Silver and 1 Bronze.
Barbara Levy, President of LIA, stated, “Nothing was taken for granted in the judging rooms. The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of shortlisted work again and again. So you can be assured that the Statue winners in the 2016 LIA Awards come from a crop of work that is universally acknowledged as exceptional. And the Grand LIA winners are without doubt, the best of the best. So my highest congratulations to our Grand LIA and Statue Winners.”
Y&R NZ, Auckland was awarded the Print Grand LIA by the Print, Poster & Billboard Jury, led by Susan Credle, Global Chief Creative Officer of FCB.
The Grand LIA was awarded for Burger King titled “McWhopper”. “McWhopper” was very successful at LIA this year, earning a total of seven statues by four different juries; 1 Grand LIA, 4 Gold, 1 Silver, 1 Bronze and 1 Finalist.
Credle commented: “The Grand LIAs went to work that created a movement. Work that launched a bigger creative idea. The Grand LIA work proves that these mediums still have incredible power. Over all, I think the jury was not only looking at the craft of the work but also at the strategic thinking behind the work. It was important to remember we are in the business of art AND commerce. Small and clever and precious did not get as much attention this year as big and smart and problem-solving.”
FINCH, Sydney wins big with 4 Gold Statues and 1 Bronze.
Additional Winners and Finalists from Australia and New Zealand include (in alphabetical order):
303 MullenLowe, Perth
Clemenger BBDO/Proximity, Wellington
ClemengerBBDO Sydney, Sydney
Colenso BBDO, Auckland
Goodoil Films, Sydney
GPY&R Brisbane, Brisbane
Innocean Worldwide Australia, Sydney
Leo Burnett, Melbourne
Leo Burnett, Sydney
Open Spaces Productions, Perth
Rafael May Music, Sydney
Revolver/Will O'Rourke, Sydney
Rumble Studios, Sydney
Saatchi & Saatchi Sydney, Sydney
Song Zu, Sydney
The Studio at SCA, Perth
The Sweet Shop, Melbourne
VCD + We, Sydney
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
This year, fifteen GRAND LIAs were awarded:
adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis - Premier Home Insurance titled “Tiny Dancer”
Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints
Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX titled “Look Who’s Driving”
FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss titled “Ma place est dans la salle Campaign”
HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach titled “You're alive. Do you remember?”
J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA for ING titled “The Next Rembrandt”
McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider titled “Survival Billboard”
McCann New York, New York was awarded the Branded Entertainment Grand LIA for Lockheed Martin titled “The Field Trip to Mars”
McCann New York, New York was awarded the The NEW Grand LIA for Lockheed Martin titled “The Field Trip to Mars”
PRETTYBIRD, Culver City was awarded the Music Video Grand LIA for Coldplay titled “Up&Up”
SERVICEPLAN, Munich was awarded the Design Grand LIA for DOT titled “The First Braille Smartwatch”
Venables Bell & Partners, San Francisco was awarded the Integration Grand LIA for REI titled “#OptOutside”
Venables Bell & Partners, San Francisco was awarded the Non-Traditional Grand LIA for REI titled “#OptOutside”
Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King titled “McWhopper”
2016 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded six of these coveted Awards.
The following companies were honoured with the 2016 Of The Year Awards:
Network of the Year: McCann Worldgroup
Agency of the Year: McCann New York, New York
Production Company of the Year: Framestore
Post-Production Company of the Year: The Mill
Radio & Audio Company of the Year: Produce Sound, Johannesburg
Music & Sound Company of the Year: Factory, London
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Notes to the editor:
The LIA Press site has all the winners with full credits and downloadable media. It also includes Jury President interviews and downloadable Statue images.
To access the Press Site: http://www.liaentries.com/press/
To proceed, you must complete the registration form and create your own unique password.