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2016 WINNERS RELEASES

Asia Takes Home 68 Statues at the 31st Annual London International Awards

07 November 2016

Asia Takes Home 68 Statues at the 31st Annual London International Awards

Dentsu Tokyo Was Awarded The Package Design Grand LIA

Y&R NZ, Auckland Was Awarded The Print Grand LIA

(New York, 7 November 2016)  The 31st LIA judging was held at the Encore at Wynn Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Asia takes home 68 Statues at LIA 2016. 18 Gold, 23 Silver and 27 Bronze. They also attained 27 Finalists.

China picks up six Statues and one Finalist – 1 Gold, 3 Silver and 2 Bronze:

Dans Digital, Shenzhen

  • Bronze - Production & Post-Production - Visual Effects for Tian’an Cyber Park-T4 titled “T4-Logo”
  • Finalist - Production & Post-Production - Visual Effects for Huafeng Former Ray titled “Landing”

Havas Worldwide Shanghai, Shanghai

  • Gold - Design - Installations/Displays - Temporary for Global Road Safety Partnership titled “SMS Last Words”
  • Silver - Design - Non-Profit for Global Road Safety Partnership titled “SMS Last Words”

Labbrand, Shanghai

  • Bronze - Verbal Identity - Naming for Thomas Cook titled “Experience Your Dream Holiday with Thomas Cook ”

McCann Worldgroup China, Shanghai

  • Silver - Music & Sound - Music Original - Score for Pateo titled “The Amazing Pateo Navigator”

W Agency, Shanghai

  • Silver - TV/Cinema/Online Film - Web Services for Douban titled “My Inner Space”

Hong Kong receives four Statues – two Silver and two Bronze:

Cheil, Hong Kong

  • Bronze - Package Design - Confections/Snacks for Very Chocolate titled “Very Chocolate”

Ogilvy & Mather Group HK

  • Silver - Verbal Identity - Tone of Voice for Mandalay titled “Reservoir Rumpus”
  • Silver - Verbal Identity - Use of Copywriting for Mandalay titled “Reservoir Rumpus”
  • Bronze - Package Design - Graphic Design for Mandalay titled “Rum Times”

India picks up four Statues and one Finalist – 2 Gold, 1 Silver and 1 Bronze:

McCann Worldgroup, Mumbai brings home two Gold LIAs and one Bronze at LIA 2016; they also attained a Finalist. These wins attributed to McCann Worldgroup being awarded LIA Network of the Year.

  • Gold - Design - Editorial Design for Maharashtra Dyslexia Association titled “The Dancing Letters”
  • Gold - Design - Innovative Use of Design for Maharashtra Dyslexia Association titled “The Dancing Letters”
  • Bronze - Design - Art Direction for Maharashtra Dyslexia Association titled “The Dancing Letters”
  • Finalist - Design - Art Direction for WWF titled “Panda”

R K Swamy BBDO, New Delhi

  • Silver - Verbal Identity - Naming for Lloyd Unisex Washing Machine titled “UNISEX Washing Machine”

Japan picks up 30 Statues and 11 Finalists – 1 Grand LIA, 6 Gold, 11 Silver and 12 Bronze.

Dentsu Inc., Tokyo was awarded the 2016 Package Design Grand LIA for Nameless Paints.

  • Grand LIA - Package Design for Nameless Paints
  • Gold - Design - Poster Campaign for D&AD Awards 2015 Exhibition in Japan titled “Pure Design Campaign”
  • Gold - Package Design - Recreation Equipment/Games for Nameless Paints
  • Gold - Package Design - Use of Illustration Product Line for Panasonic titled “Life is Electric”
  • Silver - Design - Brand Identity - Regional for Game Spot PALO titled “The Protean Logo”
  • Silver - Design - Brochures/Catalogues - Consumer for Panasonic titled “Life is Electric”
  • Silver - Design - Non-Profit for Organ Transplant titled “Second Life Toys”
  • Silver - Design - Product Design for Nameless Paints
  • Silver - Design - Use of Illustration Campaign for Tohoku Shinkansen titled “Slow Train, Slow Life - Get Back, Tohoku Campaign”
  • Bronze - Design - Art Direction for Genius Table titled “Meanwhile in Kyoto”
  • Bronze - Design - Motion Graphics - Animation for D&AD Awards 2015 Exhibition in Japan titled “Pure Design”
  • Bronze - Design - Poster Campaign for Japan-China Advertising Educational Project 20th Anniversary Exhibition titled “New Structure Campaign”
  • Bronze - Design - Poster Campaign for One Show Awards 2015 Exhibition in Japan titled “Another Mountain Campaign”
  • Bronze - Design - Poster Campaign for Tohoku Shinkansen titled “Slow Train, Slow Life - Get Back, Tohoku Campaign”
  • Finalist - Design - Brochures/Catalogues - Consumer for Heartland Beer titled “Slice of Heartland”
  • Finalist - Design - Use of Illustration Campaign for Turner Acryl Gouache - Painting of Paints titled “Straight”, “Zigzag”, “Wave”, “Fan”

1-10HOLDINGS Inc., Tokyo

  • Finalist - Design - Experiential Marketing for SEIYU titled “Handmade Hometown”

ADK, Tokyo

  • Finalist - Design - Experiential Marketing for Toyota Hybrid titled “Toyota Barista”

Beacon/Leo Burnett Tokyo, Tokyo

  • Finalist - Design - Product Design for Delicious Supplement titled “Delicious Supplement”

BULLET Inc., Tokyo

  • Silver - Package Design - Gift Items for Imayotsukasa titled “Japanese Sake KOI”

good design company, Tokyo

  • Silver - Design - Poster Campaign for Nakagawa Masashichi Shoten titled “B0 Poster”, “B1 Poster-A”, “B1 Poster-B”, “B2 Poster-A”, “B2 Poster-B”, “B2 Poster-C”

Hakuhodo Inc., Tokyo

  • Silver - Design - Art Direction Campaign for Musashino Art University Open Campus - Open Up Your Imagination titled “Shooting”, “Drawing”, “Painting”, “Walk”, “Dance, Smile”
  • Silver - Design - Poster Campaign for Musashino Art University Open Campus - Open Up Your Imagination titled “Shooting”, “Drawing”, “Painting”, “Walk”, “Dance”, “Smile”
  • Bronze - Design - Posters for Suntory Blended Whisky - HIBIKI titled “Japanese Harmony”
  • Finalist - Design - Art Direction for Suntory Blended Whisky - HIBIKI titled “Japanese Harmony”

Ogilvy & Mather Japan GK, Tokyo

  • Finalist - Design - Experiential Marketing for Refugees International Japan titled “The Refugee Collection”
  • Finalist - Print - Use of Photography Campaign for Imytec Canon titled “Maykol”, “Rajesh”, “Cle`mence”, “Beatrice”, “Barbara”

PARTY, Tokyo

  • Bronze - Design - Innovative Use of Design for Narita International Airport Terminal 3 titled “Narita International Airport Terminal 3”
  • Bronze - Design - Installations/Displays - Permanent for Narita International Airport Terminal 3 titled “Narita International Airport Terminal 3”
  • Bronze - Design - Signage for Narita International Airport Terminal 3 titled “Narita International Airport Terminal 3”

TBWA\HAKUHODO Inc., Tokyo

  • Gold - Branded Entertainment - Music Videos for Lyrical School titled “Native Mobile Music Video”
  • Gold - Digital - Weird Wonderful Work for Lyrical School titled “Native Mobile Music Video”
  • Gold - Digital - Branded Content for Lyrical School titled “Native Mobile Music Video”
  • Silver - Digital - Viral for Lyrical School titled “Native Mobile Music Video”
  • Bronze - Branded Entertainment - Experiential/Live Events for Tourism Australia titled “GIGA Selfie”
  • Bronze - The NEW - Media Innovation for Lyrical School titled “Native Mobile Music Video”
  • Finalist - Non-Traditional - Travel for Tourism Australia titled “GIGA Selfie”

Tokyu Agency Inc., Tokyo

  • Bronze - Music & Sound - Music Original - Song for Van Houten Cocoa titled “Mamametal House Maid”
  • Finalist - Music & Sound - Music Original - Song for Van Houten Cocoa titled “Mamametal Coming Home Late”
  • Finalist - Music & Sound - Music Original - Song for Van Houten Cocoa titled “Mamametal Lazy Boy”

Tugboat, Tokyo

  • Silver - Design - Use of Photography Campaign for JRA - Weekend Memories titled “Eye”, “Back”, “Tail”, “Legs”, “Profile”

Korea picks up one Gold LIA and 3 Finalists:

Cheil Worldwide, Seoul

  • Gold - Design - Use of Photography for Samsung titled “The Last Wish”
  • Finalist - Radio & Audio - Public Service/Social Welfare for Ministry of Unification titled “Piano of Unification”

INNOCEAN Worldwide, Seoul

  • Finalist - Design - Installations/Displays - Permanent for Hyundai Health Charging Box titled “Hyundai Health Charging Box Campaign”

INNORED, Seoul

  • Finalist - The NEW - Brand Experience for The North Face McMURDO titled “Explore Every Minute with McMURDO!”

Serviceplan Korea collaborated with Serviceplan, Munich on wins for Germany titled “The First Braille Smartwatch”. The piece earned the Design Grand LIA, a Gold Statue in Design and a Silver Statue in The NEW.

Malaysia attains one Finalist:

Leo Burnett Malaysia, Kuala Lumpur

  • Finalist - Design - Installations/Displays - Temporary for Women’s Aid Organisation titled “Can You Keep A Secret?”

Singapore brings home five Bronze Statues and attains three Finalists:

Fuse Adventures In Audio, Singapore

  • Bronze – Radio & Audio – Original Music for IMI-School of Creative Arts (SOCA) titled “Make Sense of Music”
  • Finalist – Music & Sound – Music Original – Song for IKEA Malaysia titled “Get Cheras To IKEA Cheras”

Grey Group Singapore, Singapore

  • Finalist – Music & Sound – Music Adaptation – Song for DCA Mine Action titled “Never Walk Alone”

Saatchi & Saatchi, Singapore

  • Finalist – Print – Public Service/Social Welfare Campaign for Thai Health Promotion Authority – Smoking Cessation Campaign titled “Gazing”, “Thinking”, “Smiling”

TBWA\Singapore, Singapore comes out of LIA 2016 with 4 Bronze Statues.

  • Bronze – Music & Sound – Sound Design for Magnum Photos Fund titled “Ché”
  • Bronze – Music & Sound – Sound Design for Magnum Photos Fund titled “Marilyn”
  • Bronze – Music & Sound – Sound Design for Magnum Photos Fund titled “The Beatles”
  • Bronze – Production & Post-Production – Animation for Airbnb titled “A Different Paris”

Thailand picks up nine Statues and attains two Finalists – 3 Gold, 4 Silver and 2 Bronze:

GREYnJ United, Bangkok

  • Silver - Branded Entertainment - Scripted Short Film for Nautilus Tuna Spread titled “The Break-Up”

J. Walter Thompson Bangkok, Bangkok

  • Bronze - Design - Product Development for Touchable Ink titled “Touchable Ink”
  • Bronze - Non-Traditional - Corporate Image for Touchable Ink titled “Touchable Ink”

Ogilvy Group Thailand, Bangkok wins two Gold and two Silver LIAs.

  • Gold - Design - Installations/Displays - Temporary for PETA Asia titled “Behind the Leather”
  • Gold - Design - Non-Profit for PETA Asia titled “Behind the Leather”
  • Silver - Design - Art Direction Campaign for Hi-Jet Inkjet Paper titled “Flower Corals”, “Seaweed”, “Hanging Gardens”, “Artquarium”
  • Silver - Design - Experiential Marketing for PETA Asia titled “Behind the Leather”
  • Finalist - Design - Poster Campaign for Hi-Jet Inkjet Paper titled “Flower Corals”, “Seaweed”, “Hanging Gardens”, “Artquarium”

TBWA\THAILAND, Bangkok wins a pair of Statues, one Gold and one Silver LIA.

  • Gold - Print - Use of Photography for McDonald's titled “Loving the Night”
  • Silver - Print - Consumer Campaign for McDonald's “Loving the Night Campaign”
  • Finalist - Branded Entertainment - Online Episode/Special for L'Oréal Menexpert titled “Ma-ke-ru-na”

United Arab Emirates takes home ten Statues and five Finalists – 5 Gold, 2 Silver and 3 Bronze:

DDB, Dubai

  • Gold - Radio & Audio - Sound Design for Persil Power Gel titled “Love at First Wash - Barking Puppy”
  • Gold - Radio & Audio - Sound Design for Persil Power Gel titled “Love at First Wash - Date Night”
  • Gold - Radio & Audio - Sound Design for Persil Power Gel titled “Love at First Wash - Sunday Stroll”
  • Bronze - Radio & Audio - Household Products for Persil Power Gel titled “Love at First Wash - Sunday Stroll”
  • Bronze - Radio & Audio - Retail for Berlitz Language Centers - Dubai - Lingua Fantastica titled “Romantic Spanish”
  • Finalist - Radio & Audio - Campaign for Persil Power Gel - Love At First Wash Campaign titled “Date Night”, “Barking Puppy”, “Sunday Stroll”
  • Finalist - Radio & Audio - Household Products for Persil Power Gel titled “Love at First Wash - Date Night"

Memac Ogilvy & Mather Dubai, Dubai

  • Gold - Billboard - Consumer Campaign for IKEA Special Offers titled “Bed”,“Lamp”, “Table”, “Nightstand”, “Bookcase”
  • Gold - Print - Consumer Campaign for IKEA Special Offers titled “Bed”, “Lamp”, “Table”, “Nightstand”

TBWA\RAAD, Dubai

  • Bronze - Digital - E-Commerce for Go Sport titled “Champion's Hijack”
  • Finalist - Digital - Retail for Go Sport titled “Champion's Hijack”

Y&R Dubai, Dubai

  • Silver - Poster - Business-to-Business Campaign for American Garden titled “Titanic”, “Rabbit”, “Scientist”, “Napoleon”, “Bird”, “Genghis Khan”
  • Silver - Poster - Consumer Campaign for The Cartel titled “Sunglasses”, “Bag”, “Ring”, “Makeup”, “Shoes”
  • Finalist - Design - Use of Illustration Campaign for American Garden titled “Titanic”, “Rabbit”, “Scientist”, “Napoleon”, “Bird”, “Genghis Khan”
  • Finalist - Design - Non-Profit for American Garden titled “The World Expiration Date”

Barbara Levy, President of LIA, stated, Nothing was taken for granted in the judging rooms.  The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of shortlisted work again and again.  So you can be assured that the Statue winners in the 2016 LIA Awards come from a crop of work that is universally acknowledged as exceptional.  And the Grand LIA winners are without doubt, the best of the best. So my highest congratulations to our Grand LIA and Statue Winners.”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year, fifteen GRAND LIAs were awarded:

adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis - Premier Home Insurance titled “Tiny Dancer”

Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints

Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX titled “Look Who’s Driving”

FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss titled “Ma place est dans la salle Campaign”

HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach titled “You're alive. Do you remember?”

J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA   for ING titled “The Next Rembrandt”

McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider titled “Survival Billboard”

McCann New York, New York was awarded the Branded Entertainment Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

McCann New York, New York was awarded the The NEW Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

PRETTYBIRD, Culver City was awarded the Music Video Grand LIA for Coldplay titled “Up&Up”

SERVICEPLAN, Munich was awarded the Design Grand LIA for DOT titled “The First Braille Smartwatch”

Venables Bell & Partners, San Francisco was awarded the Integration Grand LIA   for REI titled “#OptOutside”

Venables Bell & Partners, San Francisco was awarded the Non-Traditional Grand LIA for REI titled “#OptOutside”

Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King titled “McWhopper”

2016 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded six of these coveted Awards.

The following companies were honoured with the 2016 Of The Year Awards:

Network of the Year:  McCann Worldgroup

Agency of the Year:  McCann New York, New York

Production Company of the Year:  Framestore

Post-Production Company of the Year:  The Mill

Radio & Audio Company of the Year: Produce Sound, Johannesburg

Music & Sound Company of the Year: Factory, London

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