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2016 WINNERS RELEASES

France Wins 34 Statues at the 31st Annual London International Awards

07 November 2016

France Wins 34 Statues at the 31st Annual London International Awards

The 31st LIA judging was held at the Encore at Wynn Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions determining the Grand LIAs, Statue Winners and Finalists.

France picks up a total of 34 Statues and 9 Finalists – 1 Grand LIA, 6 Gold, 12 Silver and 15 Bronze.

Barbara Levy, President of LIA, stated, Nothing was taken for granted in the judging rooms.  The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of shortlisted work again and again.  So you can be assured that the Statue winners in the 2016 LIA Awards come from a crop of work that is universally acknowledged as exceptional.  And the Grand LIA winners are without doubt, the best of the best. So my highest congratulations to our Grand LIA and Statue Winners.”

The Print/Poster/Billboard Jury, led by Susan Credle, Global CCO of FCB, selected Prodiss titled “Ma place est dans la salle Campaign” as the Poster Grand LIA, awarding FRED & FARID, Paris with the honour. The agency received five additional Statues for “Ma place est dans la salle” across four different juries.

FRED & FARID’s total winnings:

  • Gold - Design - Use of Typography Campaign for Prodiss titled “Ma place est dans la salle Campaign”
  • Gold - Digital - Weird Wonderful Work for Louis XIII Cognac titled “#Notcomingsoon”
  • Gold - Poster - Consumer Campaign for Prodiss titled “Ma place est dans la salle Campaign”
  • Silver - Verbal Identity - Campaign Tagline/Endline for Prodiss titled “Ma place est dans la salle”
  • Bronze - Design - Experiential Marketing for Prodiss titled “Ma place est dans la salle”
  • Bronze - Integration - Integration for Prodiss titled “Ma place est dans la salle”
  • Bronze - Non-Traditional - Branded Content for Louis XIII Cognac titled “#Notcomingsoon”
  • Finalist - Digital - Navigation/Interactivity for Joggjeans titled “The Responsive Lookbook”

“The Grand LIAs went to work that created a movement. Work that launched a bigger creative idea. The Grand LIA work proves that these mediums still have incredible power,” stated Credle. “Over all, I think the jury was not only looking at the craft of the work but also at the strategic thinking behind the work. It was important to remember we are in the business of art AND commerce. Small and clever and precious did not get as much attention this year as big and smart and problem-solving.”

Additional Winners and Finalists from France include (in alphabetical order):

Babel Stratégie et Communication, Paris

  • Silver - Verbal Identity - Tone of Voice for Le Petit Robert
  • Silver - Verbal Identity - Use of Copywriting for Le Petit Robert
  • Finalist - Verbal Identity - Campaign Tagline/Endline for Paris Aéroport titled “Paris vous aime”

BETC, Paris

  • Gold - Production & Post-Production - Visual Effects for evian titled “Baby Bay”
  • Bronze - TV/Cinema/Online Film - Media Promotion for CANAL+ titled “Dads”
  • Finalist - Print - Use of Copywriting Campaign for Loto titled “Tan”, “Island”, “Watch”

Gang Films, Paris

  • Bronze - Production & Post-Production - New Director for Audi titled “Rainmaker”
  • Finalist - Production & Post-Production - Cinematography for Audi titled “Rainmaker”

Havas Paris, Puteaux

  • Bronze - Branded Entertainment - Social Awareness for Fondation Chirac titled “Starfaker”
  • Finalist - Print - Art Direction Campaign for Voxpax titled “The Rocker”, “The Supporter”

Henry, Paris

  • Silver - Production & Post-Production - Direction for CANAL+ titled “Dads”
  • Silver - Production & Post-Production - Production Design for Leclerc titled “Jardi”
  • Bronze - Production & Post-Production - Editing for CANAL+ titled “Dads”

Kouz Production, Paris

  • Finalist - Music & Sound - Sound Design for Far Cry titled “Far Cry Primal - The Charge”

Les Gaulois, Puteaux

  • Bronze - Print - Consumer Campaign for Ligne Roset titled “Daybed”, “Pumpkin”, “Elysée”, “Andy”
  • Bronze - Radio & Audio - Campaign for Transavia titled “TravelMix Campaign”

Marcel, Paris

  • Silver - Non-Traditional - Experiential for Intermarché titled “Sugar Detox”
  • Silver - Non-Traditional - Retail for Intermarché titled “Sugar Detox”
  • Silver - Production & Post-Production - Production Design for Instagram titled “Only on Instagram”
  • Silver - Production & Post-Production - Visual Effects for Instagram titled “Only on Instagram”
  • Bronze - Design - Point-of-Sale for Intermarché titled “Sugar Detox”
  • Finalist - Integration - Multi-platform Campaign for Intermarché titled “Sugar Detox”

Mathematic, Paris

  • Bronze - Production & Post-Production - Animation for Ghost Recon titled “Tom Clancy’s Ghost Recon Wildlands”

McCann Paris, Paris

  • Silver - Radio & Audio - Public Service/Social Welfare for Mouvement du Nid titled “Girls of Paradise”
  • Bronze - Integration - Integration for Mouvement du Nid titled “Girls of Paradise”

Publicis Conseil, Paris

  • Gold - Radio & Audio - Innovative Use of Radio & Audio for BNP Paribas titled “#StudyWithRolandGarros”
  • Bronze - Billboard - Travel for Samsonite titled “Samsowrap”
  • Bronze - Radio & Audio - Banking/Financial/Insurance for BNP Paribas titled “#StudyWithRolandGarros”

Quad Productions \ Quad Group, Paris

  • Gold - Production & Post-Production - Cinematography for L'Oreal titled “Red”
  • Silver - Production & Post-Production - Visual Effects for Sécurité routière titled “Shockwave”
  • Bronze - Production & Post-Production - Direction Campaign for Sécurité routière titled “Shockwave”, “Loss of Control”, “Speed”

Rosapark, Paris

  • Silver - Music & Sound - Use of Licensed Music for Innocence in Danger titled “The Witness”

SuperPitch, Paris

  • Finalist - Music & Sound - Music Adaptation - Instrumental for Volvic Mineral Water titled “The Eruption”

Young & Rubicam France, Paris

  • Finalist - Poster - Use of Illustration Campaign for Surfrider - Throwing Kills titled “Seagull”, “Exotic Fish”, “Mackerel”, “Turtle”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year, fifteen GRAND LIAs were awarded:

adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis - Premier Home Insurance titled “Tiny Dancer”

Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints

Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX titled “Look Who’s Driving”

FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss titled “Ma place est dans la salle Campaign”

HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach titled “You're alive. Do you remember?”

J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA   for ING titled “The Next Rembrandt”

McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider titled “Survival Billboard

McCann New York, New York was awarded the Branded Entertainment Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

McCann New York, New York was awarded the The NEW Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

PRETTYBIRD, Culver City was awarded the Music Video Grand LIA for Coldplay titled “Up&Up”

SERVICEPLAN, Munich was awarded the Design Grand LIA for DOT titled “The First Braille Smartwatch”

Venables Bell & Partners, San Francisco was awarded the Integration Grand LIA   for REI titled “#OptOutside”

Venables Bell & Partners, San Francisco was awarded the Non-Traditional Grand LIA for REI titled “#OptOutside”

Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King titled “McWhopper”

2016 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded six of these coveted Awards.

The following companies were honoured with the 2016 Of The Year Awards:

Network of the Year:  McCann Worldgroup

Agency of the Year:  McCann New York

Production Company of the Year:  Framestore

Post-Production Company of the Year:  The Mill

Radio & Audio Company of the Year:  Produce Sound, Johannesburg

Music & Sound Company of the Year:  Factory, London

 

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