2016 Winners releases
UAE Wins Ten Statues at the 31st Annual London International Awards
07 November 2016UAE Wins Ten Statues at the 31st Annual London International Awards
The 31st LIA judging was held at the Encore at Wynn Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
United Arab Emirates has a strong year at LIA 2016, with a total of ten Statues and five Finalists – 5 Gold, 2 Silver and 3 Bronze.
Barbara Levy, President of LIA, stated, “Nothing was taken for granted in the judging rooms. The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of shortlisted work again and again. So you can be assured that the Statue winners in the 2016 LIA Awards come from a crop of work that is universally acknowledged as exceptional. And the Grand LIA winners are without doubt, the best of the best. So my highest congratulations to our Grand LIA and Statue Winners.”
DDB, Dubai receives an impressive three Gold Statues and two Bronze, all awarded by the Radio & Audio Jury.
- Gold - Radio & Audio - Sound Design for Persil Power Gel titled “Love at First Wash - Barking Puppy”
- Gold - Radio & Audio - Sound Design for Persil Power Gel titled “Love at First Wash - Date Night”
- Gold - Radio & Audio - Sound Design for Persil Power Gel titled “Love at First Wash - Sunday Stroll”
- Bronze - Radio & Audio - Household Products for Persil Power Gel titled “Love at First Wash - Sunday Stroll”
- Bronze - Radio & Audio - Retail for Berlitz Language Centers - Dubai - Lingua Fantastica titled “Romantic Spanish”
- Finalist - Radio & Audio - Campaign for Persil Power Gel - Love At First Wash Campaign titled “Date Night”, “Barking Puppy”, “Sunday Stroll”
- Finalist - Radio & Audio - Household Products for Persil Power Gel titled “Love at First Wash - Date Night”
“It probably wasn’t the best radio year ever, but that just made the well-timed, well-written and perfectly directed class acts stand out more,” stated Paul Wauters, Co-Founder and ECD at Babel Paris and the LIA Radio & Audio Jury President. He went on to say, “As always, the work had to touch us as human beings first, before we took out our scalpels. We were very meticulous in judging the work in its intended category, to avoid too many freebees. We saw some fresh ideas and unexpected use of the media, compelling content and simply great radio ads. Branded content is clearly finding its way into this category, and that’s excellent news. And finally, a message to all you radio people out there: bring on the funny stuff, the humor category was very very sad, there is a trophy waiting for you.”
Memac Ogilvy & Mather Dubai, Dubai takes home two Gold LIAs for UAE, one in Billboard and the other in Print.
- Gold - Billboard - Consumer Campaign for IKEA Special Offers titled “Bed”, “Lamp”, “Table”, “Nightstand”, “Bookcase”
- Gold - Print - Consumer Campaign for IKEA Special Offers titled “Bed”, “Lamp”, “Table”, “Nightstand”
Additional Winners and Finalists from UAE include (in alphabetical order):
TBWA\RAAD, Dubai
- Bronze - Digital - E-Commerce for Go Sport titled “Champion's Hijack”
- Finalist - Digital - Retail for Go Sport titled “Champion's Hijack”
Y&R Dubai, Dubai
- Silver - Poster - Business-to-Business Campaign for American Garden titled “Titanic”, “Rabbit”, “Scientist”, “Napoleon”, “Bird”, “Genghis Khan”
- Silver - Poster - Consumer Campaign for The Cartel titled “Sunglasses”, “Bag”, “Ring”, “Makeup”, “Shoes”
- Finalist - Design - Use of Illustration Campaign for American Garden titled “Titanic”, “Rabbit”, “Scientist”, “Napoleon”, “Bird”, “Genghis Khan”
- Finalist - Design - Non-Profit for American Garden titled “The World Expiration Date”
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
This year, fifteen GRAND LIAs were awarded:
adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis - Premier Home Insurance titled “Tiny Dancer”
Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints
Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX titled “Look Who’s Driving”
FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss titled “Ma place est dans la salle Campaign”
HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach titled “You're alive. Do you remember?”
J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA for ING titled “The Next Rembrandt”
McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider titled “Survival Billboard
McCann New York, New York was awarded the Branded Entertainment Grand LIA for Lockheed Martin titled “The Field Trip to Mars”
McCann New York, New York was awarded the The NEW Grand LIA for Lockheed Martin titled “The Field Trip to Mars”
PRETTYBIRD, Culver City was awarded the Music Video Grand LIA for Coldplay titled “Up&Up”
SERVICEPLAN, Munich was awarded the Design Grand LIA for DOT titled “The First Braille Smartwatch”
Venables Bell & Partners, San Francisco was awarded the Integration Grand LIA for REI titled “#OptOutside”
Venables Bell & Partners, San Francisco was awarded the Non-Traditional Grand LIA for REI titled “#OptOutside”
Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King titled “McWhopper”
2016 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded six of these coveted Awards.
The following companies were honoured with the 2016 Of The Year Awards:
Network of the Year: McCann Worldgroup
Agency of the Year: McCann New York
Production Company of the Year: Framestore
Post-Production Company of the Year: The Mill
Radio & Audio Company of the Year: Produce Sound, Johannesburg
Music & Sound Company of the Year: Factory, London