2018 Winners releases

LIA Announces the Winner of the Gorilla Doctors Competition

31 October 2018

(New York, 7th November 2018)  London International Awards (LIA), an international Awards Show that believes in creative excellence and perpetuating the spirit of creativity and their co-partner, McCann Health, sponsored a competition to help raise awareness and raise funds for Gorilla Doctors. The winners of the competition that took place in Las Vegas as part of the Creative LIAisons program were announced today.

 

"Gorilla Issue Tissues" by Sadie Mayes, Art Director at VCCP Health London was chosen as the Grand Prize winner of the Gorilla Doctors' competition. This winning work, which was chosen from more than 250 entries, was awarded by the panel of judges comprising Dr. Mike Cranfield and Dr. Kirsten Gilardi of Gorilla Doctors together with top creatives; Bob Isherwood, Jeremy Craigen, Mark Tutssel, Anna Fawcett and Marcia Goddard.  More than 90 attendees from the Creative LIAisons program were also invited to the judging process.

 

Sadie Mayes, the winner, will receive an Ecotour donated by Terra Incognito Ecotours for a once-in-a-lifetime trip to visit Rwanda, home to the critically endangered Mountain Gorillas. She will also receive a trip to attend the 2019 Creative LIAisons program.  
 

On winning this award Sadie commented, "It’s such an honour to win this award – especially considering all the excellent work I saw on the shortlist. I really enjoyed working on the brief and learning about the remarkable work the Gorilla Doctors do. I can't wait to visit Rwanda and meet the doctors and the gorillas in person! I’m also very excited to be attending next years Creative LIAsons. What a unique opportunity to gain insight into the judging process and meet other creatives from around the world. It hasn’t all really sunk in yet to be honest!  I'd like to thank Barbara Levy for coming to our offices to surprise me with my beautiful trophy, my ECD Brett O’Connor for encouraging me to enter in the first place and everyone from the LIA and Gorilla Doctors who made this once-in-a-lifetime opportunity possible."

 

"We were truly excited to see so many pieces of creative work that can help increase awareness of Gorilla Doctors, help raise funds and make a difference," said Dr. Kirsten Gilardi, US Director of Gorilla Doctors. "There are several ideas that we can use to help with our cause. We want to get them off the ground as soon as possible."

 

"We want to express our heartfelt thanks and appreciation to LIA and McCann Health for co-partnering to help us with this very important work. We can see so many ideas that can run in the long term. They present great opportunities to educate the public about the work," added Dr. Mike Cranfield, Africa Director of Gorilla Doctors.

 

Two more pieces of work, "Gorilla Health Plan" entered by Jack Harrison and Janice Ko of Y&R Melbourne and " Donate Your Difference to Make One” by Annie Kimber and Caitlin Biller of Langland Advertising were also awarded statues.

 

"I want to congratulate not just the winners but everyone who participated in this competition. The standard of the ideas was impressive," said Barbara Levy, President of LIA  "I want to say a special thank you to McCann Health for coming on board so readily to help with this very worthy cause that affects not just the mountain gorillas but the health and welfare of mankind as a whole."

 

For more information on Gorilla Doctors and the competition log on to www.liaawards.com.

 

To view all the London International Awards 2018 Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners