(New York, 5^th November 2018) LIA, one of the most prestigious Global award shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 33^rd Annual London International Awards judging convened over a 10-day period. The Juries, drawn from the world’s most recognized talent and presided over by industry leaders, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

 

Singapore brought home eight of the coveted LIA statues - 2 Gold, 1 Silver, and 5 Bronze. In total 705 LIA statues, in addition to finalists, were awarded from 40 countries.

 

“Singapore has once again showcased their talent on the world creative arena.  Well done. Congratulations to all the winners” said Barbara Levy, President of LIA.

 

On judging LIA, Marco Versolato, Chief Creative Officer at JWT Singapore and LIA Digital juror stated, “Taking part of an International Festival as a Jury always is an amazing experience, but LIA exceeded my expectations. First, the location: Las Vegas is a funny contradiction, the biggest gambling place on earth vs a festival where there is no space to gamble. Perfect organization, time enough to judge and discuss the work, the high level jury members, it was a unique experience: fair with each submission and tough on the criteria. If you won a LIA award, you must be more than happy. I left LIA with new friends and much better criteria.”

 

Ogilvy Singapore sees great success, with a total of six statues - two Gold LIAs, one Silver and three Bronze. Four different juries awarded all the metal for the same piece of work.

• Gold - TV/Cinema/Online Film - Cosmetics/Toiletries/Pharmaceuticals for Pond's Men Lightning Oil Scrub titled “Bodybuilder”
• Gold - TV/Cinema/Online Film - Humor for Pond's Men Lightning Oil Scrub titled “Bodybuilder”
• Silver - Production & Post-Production - Performance/Casting for Pond's Men Lightning Oil Scrub titled “Bodybuilder”
• Bronze - Health & Wellness - OTC – Over-the-Counter for Pond's Men Lightning Oil Scrub titled “Bodybuilder”
• Bronze - Health & Wellness - Craft - Direction for Pond's Men Lightning Oil Scrub titled “Bodybuilder”
• Bronze - Production & Post-Production - Direction for Pond's Men Lightning Oil Scrub titled “Bodybuilder”

Rob Sherlock, Chairman of ADK Global, Singapore and LIA Integration juror commented, “LIA has a unique place in the world of award shows.

It not only attracts the most senior leaders from the global industry, but also serves as the pre-eminent accelerator for future talent, especially in terms of the massive investment they make in supporting the Creative LIAisons initiative. In a time where award shows have become overly expensive and self-serving, LIA remains one of the truly benevolent forums for creativity. I have to say it was one of the best judging experiences I have ever been a part of.”

Additional Winners and Finalists from the Singapore include (in alphabetical order):

Fuse Adventures In Audio, Singapore

• Bronze - Music & Sound - Music Original - Song for Singapore Airlines titled “The Briefcase”

TBWA\Singapore, Singapore

• Bronze - Music & Sound - Music Original - Song for Singapore Airlines titled “The Briefcase

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

 

This year, twelve GRAND LIAs were awarded:

ANORAK Film, Berlin was awarded the Production & Post-Production Grand LIA for BMW Group MINI Brand Management titled “The Faith of a Few”

Area 23, An FCB Health Network Company, New York was awarded the Print Grand LIA for Change the Ref titled “Posts Into Letters”

Barking Owl, Los Angeles was awarded the Branded Entertainment Grand LIA for Montefiore Medical Center titled “Corazón”

Barking Owl, Los Angeles was awarded the Health & Wellness - Craft Grand LIA for Montefiore Medical Center titled “Corazón”

BBDO New York, New York was awarded the Integration Grand LIA for P&G / My Black is Beautiful campaign titled “The Talk”

DDB Chicago, Chicago was awarded the Non-Traditional Grand LIA for Skittles titled “Exclusive the Rainbow”

Host/Havas, Sydney was awarded the Design Grand LIA for Palau Pledge  

Host/Havas, Sydney was awarded the Ambient Grand LIA for Palau Pledge 

McCann London, London was awarded the Digital Grand LIA for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”

McCann New York, New York was awarded the Social Influencers Grand LIA for MGM Resorts International titled “Universal Love Songs”

Riff Raff Films, London was awarded the TV/Cinema/Online Film Grand LIA for Nike titled “Nothing Beats A Londoner”

Serviceplan Germany, Munich was awarded the Package Design Grand LIA for Beck's titled “Le Beck's: The Legendary Beer Can”

 

The following companies were honored with the 2018 Global Of The Year Awards:

Global Client of the Year:  Mars

Global Network of the Year:  McCann Worldgroup

Global Agency of the Year:  BBDO New York

Global Independent Agency of the Year:  Jung von Matt, Hamburg

Global Health & Wellness and Medical Network of the Year: FCB Health

Global Production Company of the Year:  MJZ

Global Post-Production Company of the Year:  The Mill

Global Music & Sound Company of the Year:  Rumble Studios, Sydney

 

The following companies were honored with the Regional Of The Year Awards for Asia:

Regional Network of the Year for Asia: Dentsu

Regional Agency of the Year for Asia: Dentsu Inc., Tokyo

Regional Production Company of the Year for Asia: Illusion, Bangkok