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(New York, 5th November 2018) LIA, one of the most prestigious Global award shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 33rd Annual London International Awards judging convened over a 10-day period. The Juries, drawn from the world’s most recognized talent and presided over by industry leaders, viewed and scored every entry within their medium, ensuring that all the work was judged equally.
Spain brought home six of the coveted LIA statues and attained two Finalists - 2 Gold, 3 Silver, and 1 Bronze. In total 705 LIA statues, in addition to finalists, were awarded from 40 countries.
“It is obvious that Spain excels in Production and Post Production. “Hope”, the Gold Winning film for the Red Cross, was a powerful piece of film that had the jury constantly raising their hands to award it Gold,” remarked Barbara Levy, President of LIA.
Rob Galluzzo, Founder / Executive Producer at FINCH, Sydney and LIA Production & Post-Production and Music Video Jury President, stated “I feel quite privileged to have chaired the 2018 LIA film craft jury. The jury was made up of wonderfully articulate people at the top of their game. All in all it’s the best jury I’ve been a part of.
As usual, the good work rose to the top. We were impressed by the high calibre of craft this year. We witnessed some wonderful films where craft was in the service of the creative idea.”
Blur Films, Madrid receives an impressive two Gold and one Bronze, all awarded by the Production & Post-Production jury.
Ivo Van Vollenhoven, Managing Partner / EP at Twentyfour Seven and Production/Post-Production juror, commented, “This year I was very impressed with the overall entries of work in Craft Production & Post Production. Notable work specially from Australia and the US, however this year we gave the Grand LIA to a job that came from Germany produced by Anorak films with Director Daniel Wolfe, Mini Cooper “The Faith of a Few”.”
Additional Winners and Finalists from Spain include (in alphabetical order):
Cheil Worldwide Spain, Madrid
Nerea Cierco, Executive Creative Director at DDB Madrid and LIA Integration juror, commented on LIA judging, “What Happens In Vegas Shouldn’t Stay In Vegas.
Not this time anyway. It wouldn’t be fair to keep under wraps such a refreshingly frank, honest, and respectful insight into our industry as the one we shared at this year’s LIA Awards. For five days, creatives from all over the world got together in the Nevada desert to celebrate the best our industry has to offer. We took on the commitment and responsibility of putting together a challenging list of winners in a relatively new category for brands: Integration. The winners line-up places the spotlight on bold brands who are taking a position in what matters to people and who do it through creativity; brave brands who are raising awareness about collective truths that go beyond their cause and remit. Here are brands that now talk to persons, not just consumers. Brands who are changing the world. Improving it. Transformative brands. We staged it all under the watchful eye of young creatives from around the world; a measure that ensured our debates, arguments and opinions were of the highest quality and allowed us to establish a fair and competent list of winners.”
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
This year, twelve GRAND LIAs were awarded:
ANORAK Film, Berlin was awarded the Production & Post-Production Grand LIA for BMW Group MINI Brand Management titled “The Faith of a Few”
Area 23, An FCB Health Network Company, New York was awarded the Print Grand LIA for Change the Ref titled “Posts Into Letters”
Barking Owl, Los Angeles was awarded the Branded Entertainment Grand LIA for Montefiore Medical Center titled “Corazón”
Barking Owl, Los Angeles was awarded the Health & Wellness - Craft Grand LIA for Montefiore Medical Center titled “Corazón”
BBDO New York, New York was awarded the Integration Grand LIA for P&G / My Black is Beautiful campaign titled “The Talk”
DDB Chicago, Chicago was awarded the Non-Traditional Grand LIA for Skittles titled “Exclusive the Rainbow”
Host/Havas, Sydney was awarded the Design Grand LIA for Palau Pledge
Host/Havas, Sydney was awarded the Ambient Grand LIA for Palau Pledge
McCann London, London was awarded the Digital Grand LIA for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”
McCann New York, New York was awarded the Social Influencers Grand LIA for MGM Resorts International titled “Universal Love Songs”
Riff Raff Films, London was awarded the TV/Cinema/Online Film Grand LIA for Nike titled “Nothing Beats A Londoner”
Serviceplan Germany, Munich was awarded the Package Design Grand LIA for Beck's titled “Le Beck's: The Legendary Beer Can”
The following companies were honored with the 2018 Global Of The Year Awards:
Global Client of the Year: Mars
Global Network of the Year: McCann Worldgroup
Global Agency of the Year: BBDO New York
Global Independent Agency of the Year: Jung von Matt, Hamburg
Global Health & Wellness and Medical Network of the Year: FCB Health
Global Production Company of the Year: MJZ
Global Post-Production Company of the Year: The Mill
Global Music & Sound Company of the Year: Rumble Studios, Sydney
The following companies were honored with the 2018 Regional Of The Year Awards for Europe:
Regional Network of the Year: Jung von Matt
Regional Independent Agency of the Year: Jung von Matt, Hamburg
Regional Production Company of the Year: Markenfilm, HamburgRegional Post-Production Company of the Year: The Mill, London