2018 Winners releases

The UK TAKES HOME 50 STATUES AT 2018 LONDON INTERNATIONAL AWARDS

31 October 2018

Riff Raff Films wins the TV/Cinema/Online Film Grand LIA

McCann London wins the Digital Grand LIA

McCann Worldgroup Named Global Network of the Year

The Mill Named Global Post-Production Company of the Year and
Regional Post-Production Company of the Year for Europe

 

(New York, 5th November 2018) LIA, one of the most prestigious Global award shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 33rd Annual London International Awards judging convened over a 10-day period. The Juries, drawn from the world’s most recognized talent and presided over by industry leaders, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

 

The United Kingdom brought home 50 of the coveted LIA statues and attained 13 Finalists - 2 Grand LIAs, 17 Gold, 19 Silver, and 12 Bronze.

 

In total 705 LIA statues, in addition to finalists, were awarded from 40 countries. The top countries were United States (211), Germany (111), Australia (53), United Kingdom (50), and Canada (41).

 

“There is certainly no shortage of creative talent or work coming out of the UK as evidenced by the fact that they won two Grand LIAs and a swag full of Statues.  They are always the standard bearers for the industry.  Congratulations to all the winners,” remarked Barbara Levy, President of LIA.

 

Microsoft titled “Xbox Design Lab Originals: The Fanchise Model” entered by McCann London was awarded the Grand LIA in Digital.  Six different juries also awarded “The Fanchise Model” nine statues - 6 Gold, 1 Silver and 2 Bronze. All these wins contributed to McCann Worldgroup being named Global Network of the Year.

 

Corinna Falusi, Chief Creative Officer and Partner at Mother New York and LIA’s Digital Jury President, commented, “There is nothing unusual about Xbox letting people customize their controllers. But what made this idea so great is that people could own their customized controller and sell them. The more people buy your design the more you earn. Turning consumers into entrepreneurs. Which makes it to one of the best e-commerce ideas ever. It uses everything digital has to offer, from e-commerce to the platform itself, to promoting the designs on social. And it's perfectly executed.” 

 

Video of Corinna speaking about Digital judging available at https://youtu.be/jh1os6CVwSE

 

The TV/Cinema/Online Film jury, led by Matt Eastwood, awarded the Grand LIA to Riff Raff Films for Nike titled “Nothing Beats a Londoner”.  “Nothing Beats a Londoner” was also awarded a Gold, a Silver and two Bronze LIAs and attained one Finalist.

 

McCann London had a stellar run at LIA 2018 with a variety of winning works, collecting a tally of 1 Grand LIA, 7 Gold, 6 Silver, 3 Bronze and 2 Finalists.

  • GRAND LIA - Digital for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”
  • Gold - Branded Entertainment - Branded IP for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”
  • Gold - Digital - Ecommerce for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”
  • Gold - Digital - Electronic Equipment for Xbox Design Lab titled “Xbox Design Lab Originals: The Fanchise Model”
  • Gold - Digital - Travel for Kayak titled “Desktop Escape”
  • Gold - Digital - UX - User Experience for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”
  • Gold - Non-Traditional - Ecommerce for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”
  • Gold - The NEW - Brand Action for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”
  • Silver - Design - Data Visualization for Microsoft, Xbox / FIFA 18 titled “Football Decoded”
  • Silver - Digital - Apps for Kayak titled “Desktop Escape”
  • Silver - Digital - Ecommerce for Kayak titled “Desktop Escape”
  • Silver - Non-Traditional - Direct Marketing for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”
  • Silver - Non-Traditional - Live Events - Beyond Advertising for Microsoft, Xbox / FIFA 18 titled “Football Decoded”
  • Silver - The NEW - Media Innovation for Microsoft, Xbox / FIFA 18 titled “Football Decoded”
  • Bronze - Billboard - Innovative Use of Billboard for Microsoft, Xbox / FIFA 18 titled “Football Decoded”
  • Bronze - Design - Direct Marketing - Consumer for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”
  • Bronze - Integration - Business-to-Consumer for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”
  • Finalist - Branded Entertainment - Taped or Live TV Event for Microsoft, Xbox / FIFA 18 titled “Football Decoded”
  • Finalist - Production & Post-Production - Cel Animation for Wimbledon titled “Wimbledon, History is there to be beaten”

Matt Eastwood, LIA TV/Cinema/Online Film Jury President, commented on choosing the Grand LIA, “We sent 5 days judging the film category and we saw a lot of great work. We did award a Grand to Nike “Nothing Beats a Londoner”. We definitely had an interesting debate about why that was the right piece of work. We loved the Nike piece because in every aspect of it, it was so be beautifully crafted, it was a great idea but it was also beautifully written, the music was fantastic, the cinematography was amazing, the combination of bringing in animation elements was incredible. I think we wanted to say to everyone this is a great example, it is a fairly traditional piece of film but it shows the impact you can have when you do great work.”

 

Riff Raff Films, London, in addition to the Grand LIA was awarded the following:

  • Gold - TV/Cinema/Online Film - Apparel for Nike titled “Nothing Beats a Londoner”
  • Silver - Production & Post-Production - Direction for Nike titled “Nothing Beats a Londoner”
  • Bronze - Production & Post-Production - Editing for Nike titled “Nothing Beats a Londoner”
  • Finalist - Production & Post-Production - Performance/Casting for Nike titled “Nothing Beats a Londoner”

The Mill was awarded the 2018 LIA Global Post-Production Company of the Year and also the
Regional Post-Production Company of the Year for Europe. The Global award was calculated based on points credited to The Mill by eleven winning entrants; 750mph, AMVBBDO, ANORAK Film, Jung von Matt, Massive Music, Revolver/Will O'Rourke, BBDO New York, DDB Chicago, Dollar Shave Club, Energy BBDO & Venables Bell & Partners. This is the fourth consecutive year that The Mill was awarded LIA Global Post-Production Company of the Year.

 

LIA’s Of The Year Awards are calculated based on a point system of winning work chosen by the Juries across all media. LIA uses the creative credits that are input at time of entry to award those points. The Network, Agency, Production Company, Post-Production Company, Music & Sound Company, Radio & Audio Company and Health and Medical Companies that attain the highest scores based on entries that win Statues or attain Finalists’ status will be honored with Of The Year Award.

 

Additional Winners and Finalists from the UK include (in alphabetical order):

750mph, London

  • Finalist - Music & Sound - Sound Design for E.ON titled “Freedom Is Electric”
  • Finalist - Music & Sound - Sound Design for Lynx titled “Forget About Labels”

AMVBBDO, London

  • Gold - Design - Direct Marketing - Consumer Campaign for LADBible/The Plastic Oceans titled “Currency”, “Passport”, “Stamps”, “Flag”
  • Gold - Integration - Public Service/Social Awareness for LADBible/The Plastic Oceans titled “Trash Isles”
  • Gold - Non-Traditional - Public Service/Social Awareness for LADBible/The Plastic Oceans titled “Trash Isles”
  • Silver - Integration - Business-to-Consumer for Essity - Libresse/Bodyform titled “Bloodnormal”
  • Bronze - Health & Wellness - OTC – Over-the-Counter for Essity - Libresse/Bodyform titled “Bloodnormal”
  • Bronze - TV/Cinema/Online Film - Health Care Services for Essity - Libresse/Bodyform titled “Bloodnormal”

Biscuit Filmworks UK, London

  • Gold - Music Video - Best Music Video for Alt-J titled “Pleader”
  • Silver - Music Video - Cinematography for Alt-J titled “Pleader”
  • Silver - Music Video - Direction for Alt-J titled “Pleader”

BMB & Cheil Worldwide, London

  • Gold - Social Influencers - PSA for Calm / Topman titled “L’Eau De Chris”

Echoic Audio, Bristol

  • Finalist - Music & Sound - Music Original - Score for Android One titled

Factory, London

  • Finalist - Music & Sound - Sound Design for SANE titled “Let Me Talk”

Framestore, London

  • Silver - Production & Post-Production - Virtual Reality for Samsung titled “A Moon For All Mankind”

Global - The Media & Entertainment Group, London

  • Silver - Radio & Audio - Beverages for EasyCoffee titled “Steve”
  • Silver - Radio & Audio - Humor for EasyCoffee titled “Steve”

Great Guns

  • Silver - Health & Wellness - Craft - Direction for Breast Cancer Now titled “2050”
  • Silver - Social Influencers - Innovative Use of Social for titled “Posts Into Letters”

Havas Lynx, Manchester

  • Bronze - Medical - Campaign for Biphentin titled “The Screamer”, “The Disrupter”
  • Finalist - Medical - Pharmaceuticals and Vaccines - Branded for Zubsolv titled “Tamed by a Tablet”
  • Finalist - Medical - Craft - Art Direction Campaign for Biphentin titled “The Screamer”, “The Disrupter”

Iris, London

  • Bronze - Health & Wellness - Education and Services for Wickes titled “Tradesman's Suncream”
McCann Birmingham, Birmingham
  • Gold - Health & Wellness - Campaign for Dexcom G6 titled “Ryan & Suzie”, “Fistbump”, “Mindhole”
  • Gold - Health & Wellness - Craft - Copywriting Campaign for Dexcom G6 titled “Ryan & Suzie”, “Fistbump”, “Mindhole”
  • Gold - Medical - Devices and Diagnostics for Dexcom G6 titled “Ryan & Suzie”
  • Gold - Medical - Craft - Copywriting Campaign for Dexcom G6 titled “Ryan & Suzie”, “Fistbump”, “Mindhole”
  • Silver - Health & Wellness - Devices and Diagnostics for Dexcom G6 titled “Ryan & Suzie”
  • Silver - Radio & Audio - Campaign for Dexcom G6 titled “Ryan & Suzie”, “Fistbump”, “Mindhole”
  • Finalist - Radio & Audio - Electronic Equipment for Dexcom G6 titled “Ryan & Suzie”
  • Finalist - Radio & Audio - Humor for Dexcom G6 titled “Ryan & Suzie”

McCann Health, London

  • Silver - Medical - Multi-platform Campaign for Mavenclad - Welcome to Mavenclad titled “Welcome to Mavenclad - Case Study”, “Welcome to Mavenclad - Film”, “Coastal Drive - Print”, “Sunset Marina - Print”, “Alpine Experience - Print”

Passion Pictures, London

  • Silver - Production & Post-Production - CGI Animation for JD.com titled “Joy & Heron”

Time Based Arts, London

  • Bronze - Production & Post-Production - Visual Effects for Nike titled “Nothing Beats a Londoner”

Turner Duckworth, London

  • Bronze - Design - Self-Promotion for Turner Duckworth titled “Moving Card”

VCCP Health, London

  • Bronze - Medical - Education and Services for Leo Pharma titled “Give Nothing to Psoriasis”

Wave Studios, London

  • Bronze - Music & Sound - Sound Design for EDEKA titled “Christmas 2117”
  • Finalist - Music & Sound - Sound Design for Mobil 1 titled “Exxon Boxer”

Woodwork Music, Salford

  • Silver - Music & Sound - Music Original - Score for Hennessy titled “Major”

 

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

 

This year, twelve GRAND LIAs were awarded:

ANORAK Film, Berlin was awarded the Production & Post-Production Grand LIA for BMW Group MINI Brand Management titled “The Faith of a Few”

Area 23, An FCB Health Network Company, New York was awarded the Print Grand LIA for Change the Ref titled “Posts Into Letters”

Barking Owl, Los Angeles was awarded the Branded Entertainment Grand LIA for Montefiore Medical Center titled “Corazón”

Barking Owl, Los Angeles was awarded the Health & Wellness - Craft Grand LIA for Montefiore Medical Center titled “Corazón”

BBDO New York, New York was awarded the Integration Grand LIA for P&G / My Black is Beautiful campaign titled “The Talk”

DDB Chicago, Chicago was awarded the Non-Traditional Grand LIA for Skittles titled “Exclusive the Rainbow”

Host/Havas, Sydney was awarded the Design Grand LIA for Palau Pledge  

Host/Havas, Sydney was awarded the Ambient Grand LIA for Palau Pledge 

McCann London, London was awarded the Digital Grand LIA for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”

McCann New York, New York was awarded the Social Influencers Grand LIA for MGM Resorts International titled “Universal Love Songs”

Riff Raff Films, London was awarded the TV/Cinema/Online Film Grand LIA for Nike titled “Nothing Beats A Londoner”

Serviceplan Germany, Munich was awarded the Package Design Grand LIA for Beck's titled “Le Beck's: The Legendary Beer Can”

 

The following companies were honored with the 2018 Global Of The Year Awards:

Global Client of the Year:  Mars

Global Network of the Year:  McCann Worldgroup

Global Agency of the Year:  BBDO New York

Global Independent Agency of the Year:  Jung von Matt, Hamburg

Global Health & Wellness and Medical Network of the Year: FCB Health

Global Production Company of the Year:  MJZ

Global Post-Production Company of the Year:  The Mill

Global Music & Sound Company of the Year:  Rumble Studios, Sydney

 

The following companies were honored with the 2018 Regional Of The Year Awards for Europe:

Regional Network of the Year: Jung von Matt

Regional Independent Agency of the Year: Jung von Matt, Hamburg

Regional Production Company of the Year: Markenfilm, Hamburg

Regional Post-Production Company of the Year: The Mill, London