(New York, 5^th November 2018) LIA, one of the most prestigious Global award shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 33^rd Annual London International Awards judging convened over a 10-day period. The Juries, drawn from the world’s most recognized talent and presided over by industry leaders, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

 

The United Arab Emirates brought home seven of the coveted LIA statues and attained two Finalists - 3 Silver and 4 Bronze. In total 705 LIA statues, in addition to finalists, were awarded from 40 countries.  

 

“Over the years, we have seen the United Arab Emirates win more and more statues.  This year, the work was not only creative but relevant to the people and the culture,” said Barbara Levy, President of LIA.

 

Ali Rez, Regional Creative Director at Impact BBDO Middle East and Pakistan and LIA Print, Poster, Billboard, Ambient and Verbal Identity Juror, stated “Judging at LIA was a truly inspiring experience, not only due to the quality of work, but also because of the incredibly jury selection. It was an honor to be in the room with so many brilliant minds from the industry. I was very impressed with the creative work from the UAE, with its highly relevant cultural insights and unique solutions.”

 

TBWA\RAAD, Dubai sees great success, with a total of three LIA Statues - two Silver and one Bronze. Three different juries awarded all the metal for the same piece of work.

• Silver - Billboard - Innovative Use of Billboard for Louvre Abu Dhabi titled “Highway Gallery”
• Silver - Radio & Audio - Innovative Use of Radio & Audio for Louvre Abu Dhabi titled “Highway Gallery”
• Bronze - Non-Traditional - Experiential for Louvre Abu Dhabi titled “Highway Gallery”

Additional Winners and Finalists from UAE include (in alphabetical order):

FP7/BEY, Beirut

• Bronze - Music Video - Best Music Video for Mashrou' Leila titled “Roman: An Ode to Arab Feminism”
• Finalist - Music Video - Choreography for Mashrou' Leila titled “Roman: An Ode to Arab Feminism”

FP7/DXB, Dubai

• Bronze - The NEW - Brand Action for Babyshop titled “Al Umobuwah: Putting 'Mum' Into 'Parenthood'”

Impact BBDO Dubai, Dubai

• Silver - Production & Post-Production - Cinematography for Centrepoint titled “Greed”

The Classic Partnership Advertising, Dubai

• Bronze - Medical - Education and Services for Dubai Health Authority titled “RX Prescription Sticker”
• Finalist - Health & Wellness - Education and Services for Dubai Health Authority titled “RX Prescription Sticker”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

 

This year, twelve GRAND LIAs were awarded:

ANORAK Film, Berlin was awarded the Production & Post-Production Grand LIA for BMW Group MINI Brand Management titled “The Faith of a Few”

Area 23, An FCB Health Network Company, New York was awarded the Print Grand LIA for Change the Ref titled “Posts Into Letters”

Barking Owl, Los Angeles was awarded the Branded Entertainment Grand LIA for Montefiore Medical Center titled “Corazón”

Barking Owl, Los Angeles was awarded the Health & Wellness - Craft Grand LIA for Montefiore Medical Center titled “Corazón”

BBDO New York, New York was awarded the Integration Grand LIA for P&G / My Black is Beautiful campaign titled “The Talk”

DDB Chicago, Chicago was awarded the Non-Traditional Grand LIA for Skittles titled “Exclusive the Rainbow”

Host/Havas, Sydney was awarded the Design Grand LIA for Palau Pledge  

Host/Havas, Sydney was awarded the Ambient Grand LIA for Palau Pledge 

McCann London, London was awarded the Digital Grand LIA for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”

McCann New York, New York was awarded the Social Influencers Grand LIA for MGM Resorts International titled “Universal Love Songs”

Riff Raff Films, London was awarded the TV/Cinema/Online Film Grand LIA for Nike titled “Nothing Beats A Londoner”

Serviceplan Germany, Munich was awarded the Package Design Grand LIA for Beck's titled “Le Beck's: The Legendary Beer Can”

 

The following companies were honored with the 2018 Global Of The Year Awards:

Global Client of the Year:  Mars

Global Network of the Year:  McCann Worldgroup

Global Agency of the Year:  BBDO New York

Global Independent Agency of the Year:  Jung von Matt, Hamburg

Global Health & Wellness and Medical Network of the Year: FCB Health

Global Production Company of the Year:  MJZ

Global Post-Production Company of the Year:  The Mill

Global Music & Sound Company of the Year:  Rumble Studios, Sydney

 

The following companies were honored with the 2018 Regional Of The Year Awards for the Middle East and Africa:

Regional Network of the Year: Ogilvy South Africa

Regional Agency of the Year: Ogilvy Cape Town, Cape Town