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ISRAEL TAKES HOME 14 STATUES AT 2019 LONDON INTERNATIONAL AWARDS

 04 November 2019
McCann Worldgroup named Global Network Of The Year
McCann named Regional Network of the Year for Middle East and Africa
McCann TLV Wins the Design Grand LIA and
named Regional Agency of the Year for the Middle East and Africa
 
The judging is over. The winners are here.
 
Today, London International Awards, one of the world’s most prestigious Global award shows, announces its 2019 winners. 
 
Created for creatives, LIA has the highest caliber of jurors in all disciplines. Our jury rooms welcome the press, LIAisons attendees and LIA guests throughout the entire process. LIA’s Annual judging which convened over a 10-day period at Encore Las Vegas has concluded and listed below are the Statue Winners and Finalists for Israel.
 
Israel scores 14 Statues at LIA 2019 – a Grand LIA, eight Gold and three Silver and two Bronze statues, they also attained three Finalist.
 
McCann TLV, Tel Aviv was named Regional Agency of the Year for the Middle East and Africa; they were also awarded the Grand LIA for IKEA titled “ThisAbles”. Six different juries awarded Statues to this same piece of work: Design, Digital, Health & Wellness, Integration, Non-Traditional and The NEW.
•    GRAND LIA for Design for IKEA titled “ThisAbles”
•    Gold - Design - Innovative Use of Design for IKEA titled “ThisAbles”
•    Gold - Design - Product Design for IKEA titled “ThisAbles”
•    Gold - Health & Wellness - Corporate Communication for IKEA titled “ThisAbles”
•    Gold - Integration - Business-to-Consumer for IKEA titled “ThisAbles”
•    Gold - Non-Traditional - Home Furnishings/Appliances for IKEA titled “ThisAbles”
•    Gold - The NEW - Brand Action for IKEA titled “ThisAbles”
•    Silver - Digital - Home Furnishings/Appliances for IKEA titled “ThisAbles”
•    Silver - Health & Wellness - Devices and Diagnostics for IKEA titled “ThisAbles”
•    Silver - Health & Wellness - Innovation for IKEA titled “ThisAbles”
•    Bronze - The NEW - Product Innovation for IKEA titled “ThisAbles”
•    Finalist - Digital - Weird Wonderful Work for IKEA titled “ThisAbles”
 
These wins contributed to McCann Worldgroup being named Global Network of the Year and McCann being named Regional Network of the Year for Middle East and Africa.
 
“McCann Tel Aviv did not only win Grand LIA in Design with IKEA ‘ThisAbles’, Israel as a whole had 16 winners! It is always wonderful to see new countries coming in and winning the highest honor.  It shows us that great ideas exist everywhere.  No one country has a monopoly.  Any country and any agency can win the Grand LIA,” said Barbara Levy, President of LIA.
 
Borja Borrero, Chief Creative Director EMEA & LATAM at Interbrand and LIA Design and Package Design jury president commented, “For the Grand LIA we chose IKEA “ThisAbles”. We felt it was very fit to the purpose of the problem and represented the ethos of the brand.” Listen to Borja’s complete interview.
 
PoV Productions, Tel Aviv was awarded the Regional Production Company of the Year for Middle East and Africa being credited for work that won Leo Burnett Israel a total of three statues and two Finalists.
 
Leo Burnett Israel, Tel Aviv
•    Gold - Branded Entertainment - Social Awareness for K's Galleries titled “Eva Stories”
•    Gold - TV/Cinema/Online Film - Social Media for K's Galleries titled “Eva Stories”
•    Bronze - Social Influencers - Use of Instagram for K's Galleries titled “Eva Stories”
•    Finalist - Digital - Use of Social Media for K's Galleries titled “Eva Stories”
•    Finalist - Integration - Public Service/Social Awareness for K's Galleries titled “Eva Stories”
 
In total, 531 LIA statues and 196 Finalists were awarded from 39 countries with the United States leading with 242 awards, followed by Germany with 86 and the United Kingdom with 78.
 
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
 
This year, fifteen GRAND LIAs were awarded:
FCB New York, New York was awarded the Ambient Grand LIA for Burger King titled “The Whopper Detour”
FCB Inferno, London was awarded the Branded Entertainment Grand LIA for Huawei titled “StorySign”
McCann TLV, Tel Aviv was awarded the Design Grand LIA for IKEA titled “ThisAbles”
VMLY&R, Kansas City was awarded the Digital Grand LIA for Wendy's titled “Keeping Fortnite Fresh”
AMVBBDO, London was awarded the Health & Wellness Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”
AMVBBDO, London was awarded the Health & Wellness - Craft Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”
McCann New York, New York was awarded the Integration Grand LIA for Xbox titled “Changing the Game”
Wave Studios, New York was awarded the Music & Sound Grand LIA for The New York Times titled “The Truth Is Worth It: Fearlessness”
FCB New York, New York was awarded the Non-Traditional Grand LIA for Burger King titled “The Whopper Detour”
AREA 23, an FCB Health Network Company, New York was awarded the Pharmaceuticals - Craft Grand LIA for Constant Therapy titled “One Word”
McCann Paris, Neuilly-sur-Seine was awarded the Print Grand LIA for L'Oréal Paris titled “The Non-Issue”
Furlined, Los Angeles was awarded the Production & Post-Production Grand LIA for The New York Times titled “The Truth Is Worth It: Fearlessness”
McCann New York, New York was awarded the Public Service/Social Awareness Grand LIA for March for Our Lives titled “Generation Lockdown”
Forsman & Bodenfors, Gothenburg was awarded the The NEW Grand LIA for Volvo Cars titled “The E.V.A. Initiative”
AMVBBDO, London was awarded the TV/Cinema/Online Film Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”
 
The following companies were honored with the 2019 Global Of The Year Awards:
Global Network of the Year: McCann Worldgroup   
Global Agency of the Year: McCann New York
Global Independent Agency of the Year: Serviceplan, Munich  
Global Client of the Year: Burger King
Global Health & Pharma Network of the Year: FCB Health
Global Health Agency of the Year: McCann Health Brazil, São Paulo
Global Pharma Agency of the Year: Area 23, An FCB Health Network Company, New York
Global Production Company of the Year: O Positive, New York
Global Post-Production Company of the Year: Company 3, New York  
Global Music & Sound Company of the Year: 750 MPH, London
Global Design Company of the Year: Moby Digg, Munich
Global Radio & Audio Company of the Year: Heard City, New York
 
The following companies were honored with the 2019 Regional Of The Year Awards for South America:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: David, São Paulo
Regional Health & Pharma Network Of The Year: McCann Health
Regional Production Company Of The Year: Central Films, Bogota
Regional Post-Production Company Of The Year: Zombie Studios, São Paulo
Regional Music & Sound Company Of The Year: Canja Audio Culture, São Francisco

Notes to the editor:
London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health & Medical, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 22 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.