2021 Winners releases

Marketing & Public Relations:
Patricia Censoprano
Senior Vice President -
Marketing & PR
patricia@liaawards.com
Telephone: +1 917 287 2824


BRAZIL TAKES HOME 27 LIA STATUES At LIA 2021

17 November 2021

BRAZIL TAKES HOME 27 STATUES AT 2021 LONDON INTERNATIONAL AWARDS
 

Ogilvy named Global Network Of The Year
Burger King Named Global Client Of The Year
McCann Health Named Global Health & Pharma Network Of The Year
CANJA Audio Culture Named Regional Music/Sound Company Of The Year
CANJA Audio Culture Wins a Grand LIA
 
(New York, 17th November 2021) The prestigious London International Awards (LIA), continuing its tradition of a total focus on creativity is pleased to reveal its 2021 winners from across 25 media.  
 
LIA, which was created for creatives, awarded 16 Grand LIAs, 148 Gold, 332 Silver and 467 Bronze winners. There were also 340 finalists who made the shortlist. The high caliber judges from across the planet judged virtually over several weeks; each juror viewed and scored every entry within their medium before meeting together in virtual judging rooms.  Each jury along with their president convened virtually for the final round of judging to decide the trophy winners and ensure all work was judged equally through careful deliberations and robust discussions.
 
Brazil scores 27 Statues at LIA 2021 – one Grand LIA, two Gold, six Silver and 18 Bronze; they also attained 10 Finalists.
 
Barbara Levy, President of LIA, said: “Brazil always brings its best work to the Show.  And 2021 is no exception. Well done for winning the Grand LIA in Music & Sound.  Not only that, but you have exhibited outstanding creativity across so many media and not just the more traditional ones. Well done!”
 
In total, 963 LIA statues and 340 finalists were awarded to 53 countries with the United States leading with 217 awards, followed by the United Kingdom with 93, Germany with 92 and Australia with 75 statue winners.
 
CANJA Audio Culture, Curitiba was awarded the Music & Sound Grand LIA for Fala Mulher titled “2breakthesilence”. They were also awarded  a Gold and two Bronze LIAs for:
  • Gold - Music & Sound - Music Original - Score for Fala Mulher titled “2breakthesilence”
  • Bronze - Music & Sound - Music Original - Score for Horizon titled “Down & Out Kidney”
  • Bronze - Radio & Audio - Original Music for HK Freedom titled “Lennon Walls”
  • Finalist - Music & Sound - Music Original - Score for The Grammys Recording Academy titled “Behind the Record - Records of Credit”
Jennifer Hills, President of Music & Sound, said: "Everyone in the jury agreed that the production of the track of the Grand LIA winner was difficult to deliver well.  It was a simple message but somehow the score that was put together said a thousand words."
 
Ogilvy was named Global Network of the Year. Wins from Ogilvy Brasil and David São Paulo contributed to this award.
 
Ogilvy Brasil, São Paulo wins one Silver and five Bronze Statues. They also attained four Finalists.
  • Silver - Online Film - Beverages - Non-Alcoholic for Nescau titled “Safira”
  • Bronze - Design - Creative Use of Data for adidas do Brasil - Ultraboost 20 titled “Spot The Station”
  • Bronze - Design - Direct Marketing - Consumer for adidas do Brasil - Ultraboost 20 titled “Spot The Station
  • Bronze - Digital - Creative Use of Data for adidas do Brasil - Ultraboost 20 titled “Spot The Station”
  • Bronze - Online Film - Corporate Image/Social Awareness for Nescau titled “Safira”
  • Bronze - TV/Cinema - Corporate Image/Social Awareness for Nescau titled “Safira”
  • Finalist - Ambient & Activation - Apparel for adidas do Brasil - Flamengo's jersey titled “Jesus our Supporter”
  • Finalist - Digital - Mobile Advertising for adidas do Brasil - Ultraboost 20 titled “Spot The Station”
  • Finalist - Radio & Audio - Innovative Use of Radio & Audio for Magazine Luiza titled “Shopping Inside Songs”
  • Finalist - TV/Cinema - Beverages - Non-Alcoholic for Nescau titled “Safira
DAVID São Paulo, São Paulo wins a Gold LIA. This win attributed to Burger King being named Global Client Of The Year:
  • Gold - Online Film - Retail for Burger King - Late Night Delivery titled “Late Night Stores”
Wunderman Thompson was named Regional Network Of The Year for South America. Wins from Wunderman Thompson, São Paulo contributed to the win.
 
LightFarm Studios, Rio De Janeiro was named Regional Post-Production Company Of The Year for South America. Points were awarded for winning work entered by MCCann Health New York - Change The Ref titled "The Unfinished Votes". 
 
Additional Winners and Finalists from Brazil include (in alphabetical order):
BETC São Paulo, São Paulo
  • Silver - Package Design - Special Editions for HERSHEY'S Brasil titled “HerShe”
  • Bronze - Ambient & Activation - Confections/Snacks for HERSHEY'S Brasil titled “HerShe”
  • Bronze - Package Design - Art Direction Product Line for HERSHEY'S Brasil titled “HerShe”
  • Bronze - Poster - Art Direction Campaign for HERSHEY'S Brasil - HerShe titled “@loleland", "@affnana", "@yzalu", "@brunamendez", "@euliricas", "@luizamussnich"
McCann Health São Paulo, São Paulo was awarded a Bronze LIA. This win attributes to McCann Health being named Global Health & Pharma Network Of The Year:
  • Bronze - Health & Wellness - Craft - Art Direction Campaign for Ease Labs titled Cannabis Science - "Blue", "Brown", "Red", "Light Green", "Light Red", "Green"
Oliver / U-Studio Brazil, São Paulo
  • Finalist - Digital - Cosmetics/Toiletries for Dove titled “The Real Beauty Of Motherhood”
Santería, São Paulo
  • Silver - Online Film - Branded Content for SporTV titled “Let Her Run”
  • Bronze - Online Film - Corporate Image/Social Awareness for SporTV titled “Let Her Run”
  • Bronze - Online Film - Entertainment for SporTV titled “Let Her Run”
  • Bronze - Production & Post-Production - Direction for SporTV titled “Let Her Run”
  • Bronze - Production & Post-Production - Editing for SporTV titled “Let Her Run”
  • Finalist - Production & Post-Production - Cinematography for SporTV titled “Let Her Run”
  • Finalist - Production & Post-Production - Production Design for SporTV titled “Let Her Run”
Vetor Zero / Lobo, São Paulo
  • Finalist - Production & Post-Production - 2D and Stop Motion Animation for Chobani titled “Impact”
VMLY&R Brasil, São Paulo
  • Silver - Transformative Business Impact - Sustainable Government and Community for CCWD titled “The Commitment”
W/McCann, São Paulo
  • Bronze - Health & Wellness - Corporate Communication for Chevrolet titled “Blood Drive Thru”
W/McCann, Rio de Janeiro
  • Silver - Branded Entertainment - Zeitgeist for Coca-Cola titled “Black Santa”
  • Silver - TV/Cinema - Branded Content for Coca-Cola titled “Black Santa”
Wieden+Kennedy, São Paulo
  • Bronze - Online Film - Apparel for Nike titled “New Fairies”
Wunderman Thompson, São Paulo
  • Bronze - Branded Entertainment - Scripted Short Film for United Nations titled “Inertia City”
  • Finalist - Creative Use of Data - Data Visualization for Coalizão Negra por Direitos titled “Genocide Targets
Share your wins! This year we have created digital statues personalized for your awards! To download your digital assets go to: https://liaawardswinners.com/.  #LIAawards #CreatedforCreatives #LIAjudging #creativity #awards
 
LIA’s Of The Year Awards are calculated based on a point system of winning work chosen by the Juries across all media. LIA uses the company credits from within the entry form that are input at time of entry to award those points. LIA does not calculate points for the Entering Company. The Network, Agency, Production Company, Post-Production Company, Music & Sound Company, Radio & Audio Company and Health and Medical Companies that attain the highest scores based on entries that win Statues or attain Finalists status will be honored with Of The Year Awards.
 
This year, 16 GRAND LIAs were awarded:
Publicis Italy, Milan was awarded the Ambient & Activation Grand LIA for Heineken titled “Shutter Ads”
Ogilvy UK, London was awarded the Billboard Grand LIA for Dove titled “Amanda", "Patricia", "Patrick", "??????"
R/GA California, San Francisco was awarded the Creative Use of Data Grand LIA for Reddit titled “Up The Vote”
Jones Knowles Ritchie was awarded the Design Grand LIA for Burger King titled “Your Way, Way Better”
750mph, London was awarded the Health & Wellness - Craft Grand LIA for Libresse titled “#wombstories”
DAVID, Madrid was awarded the Integration Grand LIA for Burger King titled “Stevenage Challenge”
CANJA Audio Culture, Curitiba was awarded the Music & Sound Grand LIA for Fala Mulher titled “2breakthesilence”
DAVID, Madrid was awarded the Non-Traditional Grand LIA for Burger King titled “Stevenage Challenge”
Burger King was awarded the Online Film Grand LIA for Burger King titled “Moldy Whopper”
Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Pocky titled “The Gift”
BWM Isobar, Sydney was awarded the Pharma & Medical Grand LIA for Garvan Institute of Medical Research titled “Disease Dilemmas”
Saatchi & Saatchi Wellness, New York was awarded the Pharma & Medical - Craft Grand LIA for Tikkun Olam Makers: TOM titled “The Prescription Paper Pill Bottle”
Burger King was awarded the Print Grand LIA for Burger King titled “Moldy Whopper”
Riff Raff Films, London was awarded the Production & Post-Production Grand LIA for Burberry titled “Festive”
draftLine Colombia, Bogotá was awarded the Transformative Business Impact Grand LIA for Tienda Cerca titled “Tienda Cerca”
BETC Paris, Paris was awarded the TV/Cinema Grand LIA for Lacoste titled “Crocodile Inside”
 
The following companies were honored with the 2021 Global Of The Year Awards:
Global Client of the Year: Burger King
Global Network of the Year: Ogilvy   
Global Agency of the Year: Publicis Italy, Milan
Global Independent Network of the Year: Serviceplan
Global Independent Agency of the Year: Serviceplan, Munich  
Global Production Company of the Year: Landia, Madrid
Global Post-Production Company of the Year: Framestore, London  
Global Music & Sound Company of the Year: 750mph, London
Global Design Company of the Year: Jones Knowles Ritchie
Global Radio & Audio Company of the Year: Studio Funk, Hamburg
Global Health and Pharma Network of the Year: McCann Health
Global Health Agency of the Year: McCann Health, New York
Global Pharma Agency of the Year: Saatchi & Saatchi Wellness, New York
Global Independent Health Agency of the Year: The Bloc, New York
 
The following companies were honored with the 2021 Regional Of The Year Awards for South America:
Regional Network Of The Year: Wunderman Thompson
Regional Agency Of The Year: Wunderman Thompson Argentina, Buenos Aires
Regional Production Company Of The Year: LaDoble, Buenos Aires
Regional Post-Production Company Of The Year: LightFarm Studios, Rio de Janeiro
Regional Music & Sound Company Of The Year: CANJA Audio Culture, Curitiba  
 
The following companies were honored with the 2021 Regional Of The Year Awards for Asia:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: Dentsu Inc., Tokyo
Regional Production Company Of The Year: Knights Media & Films, Mumbai
Regional Design Companies Of The Year: PEN Inc., Tokyo / Creative Power Unit, Tokyo
 
The following companies were honored with the 2021 Regional Of The Year Awards for Australia & New Zealand:
Regional Network Of The Year:  Saatchi & Saatchi
Regional Agency Of The Year:  Saatchi & Saatchi Australia, Melbourne
Regional Independent Agency Of The Year: Thinkerbell Australia
Regional Production Company Of The Year: Revolver
Regional Post-Production Company Of The Year: The Editors, Melbourne
Regional Music & Sound Company Of The Year: Rumble Studios, Sydney
 
The following companies were honored with the 2021 Regional Of The Year Awards for Europe:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: Publicis Italy, Milan
Regional Independent Network Of The Year: Serviceplan
Regional Independent Agency Of The Year: Serviceplan, Munich
Regional Design Company Of The Year: Bold NoA, Stockholm
Regional Production Company Of The Year: Landia, Madrid
Regional Post-Production Company Of The Year: Framestore, London
Regional Music & Sound Company Of The Year: 750mph, London
Regional Radio & Audio Company Of The Year: Studio Funk, Hamburg
Regional Health Agency of the Year: McCann Health, London
Regional Pharma Agency of the Year: Havas Lynx, Manchester
 
The following companies were honored with the 2021 Regional Of The Year Awards for Middle East & Africa:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: FP7 McCann, Dubai
Regional Independent Agency of the Year: Promise, Johannesburg
Regional Production Company: Goldmine Films, Dubai
 
The following companies were honored with the 2021 Regional Of The Year Awards for North America:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year:  DAVID, Miami
Regional Independent Network Of The Year: FRED & FARID
Regional Independent Agency Of The Year:  No Fixed Address, Toronto
Regional Production Company Of The Year: The Colony, New York
Regional Post-Production Company Of The Year: Company 3, New York
Regional Music & Sound Company Of The Year: Barking Owl, Los Angeles
Regional Health Agency Of The Year: McCann Health, New York
Regional Pharma Agency Of The Year: Saatchi & Saatchi Wellness, New York
Regional Independent Health Agency of the Year: The Bloc, New York
 

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Notes to the editor:
London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health & Medical, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 22 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.