2021 Winners releases

FRANCE TAKES HOME 63 STATUES AT LIA 2021

17 November 2021
FRANCE TAKES HOME 63 STATUES AT 2021 LONDON INTERNATIONAL AWARDS
Serviceplan Named Independent Network of the Year
BETC Paris Wins a Grand LIA

(New York, 17th November 2021) The prestigious London International Awards (LIA), continuing its tradition of a total focus on creativity is pleased to reveal its 2021 winners from across 25 media.  
 
LIA, which was created for creatives, awarded 16 Grand LIAs, 148 Gold, 332 Silver and 467 bronze winners. There were also 340 finalists who made the shortlist. The high caliber judges from across the planet judged virtually over several weeks, each juror viewed and scored every entry within their medium before meeting together in virtual judging rooms.  Each jury along with their president convened virtually for the final round of judging to decide the trophy winners and ensure all work was judged equally through careful deliberations and robust discussions.
 
France scores 63 Statues this year – a Grand LIA, six Gold, 25 Silver and 31 Bronze; they also attained 20 Finalists.
 
Barbara Levy, President of LIA, said: “France is among our top winning countries. Their Grand LIA win in TV/Cinema proves once again that filmmaking is their strong suit. My congratulations to everyone!”
 
In total, 963 LIA statues and 340 finalists were awarded to 53 countries with the United States leading with 217 awards, followed by the United Kingdom with 93, Germany with 92 and Australia with 75 statue winners.
 
BETC Paris was awarded the TV/Cinema Grand LIA for Lacoste titled “Crocodile Inside”. They were also awarded two Gold LIAs, four Silver, three Bronze statues and four Finalists.
•    Gold - Production & Post-Production - Cinematography for Lacoste titled “Crocodile Inside”
•    Gold - TV/Cinema - Retail for Lacoste titled “Crocodile Inside”
•    Silver - Ambient & Activation - Creativity in Commerce for Auberge des Migrants titled “Migrants on Amazon”
•    Silver - Production & Post-Production - Direction for Lacoste titled “Crocodile Inside”
•    Silver - Production & Post-Production - Production Design for Lacoste titled “Crocodile Inside”
•    Silver - Production & Post-Production - Visual Effects for Lacoste titled “Crocodile Inside”
•    Bronze - Ambient & Activation - Direct Marketing - Consumer for Droit de Regard titled “The Eye Opening Test”
•    Bronze - Ambient & Activation - Health Care Services for Droit de Regard titled “The Eye Opening Test”
•    Bronze - Ambient & Activation - Direct Marketing - Consumer for Lacoste titled “Give For Good”
•    Finalist - Ambient & Activation - Creativity in Commerce for Lacoste titled “Give For Good”
•    Finalist - Billboard - Media Promotion for 13e Rue titled “The Underground Premiere”
•    Finalist - Creative Use of Data - Data-Led Targeting for Citroen titled “The Pocket Dealership”
•    Finalist - Creative Use of Data - Social-Powered Data for Citroen titled “The Pocket Dealership”
 
Kentaro Kimura, International Chief Creative Officer at Hakuhodo / Hakuhodo Kettle and LIA TV/Cinema and Online Film Jury President stated, "To win a Grand LIA, the work has to be perfection!  This year, Lacoste "Crocodile Inside" was the most outstanding of all work - in terms of storytelling, editing, computer graphics, overall production. As I said, it was outstanding."
 
Serviceplan was named Global Independent Network of the Year, points from Serviceplan France, Paris attributed to that honor.
Serviceplan France, Paris attributed to that honor.
•    Finalist - Ambient & Activation - Public Service/NGO/Charities for Règles Élémentaires titled “Invisible Women”
•    Finalist - Radio & Audio - Creative Use of Data for Maison De La Literie titled “Social Bedtime Stories”
 
Additional Winners from France include (in alphabetical order):
 
Havas Paris, Puteaux
•    Bronze - Music & Sound - Sound Design for KFC titled “KFCinema”
 
Havas Sports & Entertainment, Puteaux
•    Silver - Health & Wellness - Innovation for Association L'Enfant Bleu titled “Undercover Avatar”
•    Silver - Health & Wellness - Social Responsibility/Awareness for Association L'Enfant Bleu titled “Undercover Avatar”
•    Bronze - Social Media & Influencers - Innovative Use of Social for Association L'Enfant Bleu titled “Undercover Avatar”
 
Henry, Paris
•    Bronze - Production & Post-Production - Cinematography for Renault titled “1959”
•    Bronze - Production & Post-Production - Production Design for Renault titled “1959”
•    Bronze - Production & Post-Production - Performance/Casting for CANAL+ titled “The Big Set”
•    Bronze - Production & Post-Production - Production Design for CANAL+ titled “The Big Set”
 
Herezie, Paris
•    Silver - Branded Entertainment - Online Series for Amazon Prime Video titled “Cités”
•    Bronze - Social Media & Influencers - Use of TikTok for Amazon Prime Video titled “Cités”
•    Finalist - Digital - Media Promotion for Amazon Prime Video titled “Cités”
•    Finalist - Digital - Use of Social Media for Amazon Prime Video titled “Cités”
 
Jungler, Saint Denis La Plaine
•    Silver - Production & Post-Production - 2D and Stop Motion Animation for Face A l'Inceste titled “Two Monsters In My Story”
•    Bronze - Production & Post-Production - 2D and Stop Motion Animation for Forbidden Stories titled “The Chase”
 
Marcel, Paris
•    Silver - Ambient & Activation - Direct Marketing - Consumer for Heetch titled “Uber Heetch”
 
McCann Paris, Paris
•    Gold - Health & Wellness - Social Responsibility/Awareness for Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center titled “The Bread Exam”
•    Gold - Health & Wellness - Use of Social Media for Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center titled “The Bread Exam”
•    Gold - Online Film - Tone of Voice for Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center titled “The Bread Exam”
•    Silver - Evolution - Media Innovation for Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center titled “The Bread Exam”
•    Silver - Health & Wellness - Health Institutions for Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center titled “The Bread Exam”
•    Silver - Online Film - Innovative Use of Online Film for Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center titled “The Bread Exam”
•    Silver - Online Film - Zeitgeist for Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center titled “The Bread Exam”
•    Silver - Social Media & Influencers - Healthcare for Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center titled “The Bread Exam”
•    Silver - Social Media & Influencers - Innovative Use of Social for Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center titled “The Bread Exam”
•    Bronze - Non-Traditional - Health Care Services for Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center titled “The Bread Exam”
•    Bronze - Online Film - Public Service/NGO/Charities for Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center titled “The Bread Exam”
 
Mikros MPC, Paris
•    Bronze - Production & Post-Production - 2D and Stop Motion Animation for France Télévision titled “SUMO - Olympics 2021”
•    Bronze - Production & Post-Production - CGI Animation Campaign for Vittel - Biodiversité titled “"Squirrel", "Ladybird", "Bee"”
 
MYND / Wanda Productions, Saint Denis La Plaine
•    Bronze - Music Video - Cinematography for MK titled “Chemical”
•    Bronze - Music Video - Direction for MK titled “Chemical”
•    Finalist - Music Video - Cinematography for Camelphat titled “Hypercolour”
•    Finalist - Music Video - Visual Effects for MK titled “Chemical”
 
Publicis Conseil, Paris
•    Gold - Ambient & Activation - Automotive for Renault titled “Electric Village”
•    Silver - Ambient & Activation - Direct Marketing - Consumer for Renault titled “Electric Village”
•    Silver - Production & Post-Production - 2D and Stop Motion Animation for Face a L'inceste titled “Two Monsters In My Story”
•    Silver - TV/Cinema - Public Service/NGO/Charities for Face a L'inceste titled “Two Monsters In My Story”
•    Bronze - Branded Entertainment - Experiential/Live Events for Renault titled “Electric Village”
•    Bronze - Evolution - Brand Action for Renault titled “Electric Village”
•    Bronze - Evolution - Experiential for Renault titled “Electric Village”
•    Bronze - Health & Wellness - Social Responsibility/Awareness for Face a L'inceste titled “Two Monsters In My Story”
•    Bronze - Health & Wellness - Craft - Animation for Face a L'inceste titled “Two Monsters In My Story”
•    Bronze - TV/Cinema - Public Service/NGO/Charities for LICRA titled “Faces of Fear”
•    Finalist - Branded Entertainment - Reality/Unscripted/Alternative TV Show for Renault titled “Electric Village”
•    Finalist - Digital - Illustration for Fondation de France titled “Bee_Influencer”
•    Finalist - Non-Traditional - Use of Social Media for Fondation de France titled “Bee_Influencer”
•    Finalist - Online Film - Public Service/NGO/Charities for LICRA titled “Faces of Fear”
•    Finalist - Production & Post-Production - Visual Effects for LICRA titled “Faces of Fear”
•    Finalist - Transformative Business Impact - Customer Experience for Renault titled “Electric Village”
 
Quad Stories / QUAD GROUP, Paris
•    Silver - Production & Post-Production - New Director for Keep Going Kid titled “Roger”
 
Rosapark, Paris
•    Silver - Design - Experiential Design for Innocence In Danger titled “Just a Wall”
•    Silver - Design - Installations/Displays for Innocence In Danger titled “Just a Wall”
•    Bronze - Design - Data Visualization for Innocence In Danger titled “Just a Wall”
•    Finalist - Ambient & Activation - Public Service/NGO/Charities for Innocence In Danger titled “Just a Wall”
 
Saatchi & Saatchi France, Paris
•    Silver - Online Film - Health Care Services for International Committee of the Red Cross titled “Unknown Heros”
 
VMLY&R France, Paris
•    Silver - Billboard - Consumer Campaign for Colgate titled "The Visit", "The Wedding", "Friends", "Protest"
•    Silver - Print - Consumer Campaign for Colgate titled "The Visit", "The Wedding",
•    Bronze - Billboard - Cosmetics/Toiletries for Colgate titled “The Visit”
•    Bronze - Billboard - Use of Photography Campaign for Colgate titled "The Visit", "The Wedding", "Friends", "Protest"
•    Bronze - Print - Cosmetics/Toiletries for Colgate titled “The Visit”
•    Bronze - Print - Use of Photography Campaign for Colgate titled "The Visit", "The Wedding", "Friends", "Protest"
 
Wanda Productions, Saint Denis La Plaine
•    Bronze - Production & Post-Production - Visual Effects for Winamax titled “Anything For Your Mama”
•    Bronze - TV/Cinema - Entertainment for Winamax titled “Anything For Your Mama”
•    Finalist - Production & Post-Production - Direction for Winamax titled “Anything For Your Mama”
•    Finalist - Production & Post-Production - Editing for Winamax titled “Anything For Your Mama”
•    Finalist - Production & Post-Production - Production Design for Winamax titled “Anything For Your Mama”
 
Wizz / Quad Group, Paris
•    Silver - Production & Post-Production - 2D and Stop Motion Animation Campaign for Expedia titled "Let's Take a Trip", "Trips Together UK", "Trips Together US/Canada"
•    Bronze - Production & Post-Production - 2D and Stop Motion Animation for Hayward Magic titled “Hurdler”
 
Share your wins! This year we have created digital statues personalized for your awards! To download your digital assets go to: https://liaawardswinners.com/.  
#LIAawards #CreatedforCreatives #LIAjudging #creativity #awards
 
LIA’s Of The Year Awards are calculated based on a point system of winning work chosen by the Juries across all media. LIA uses the company credits from within the entry form that are input at time of entry to award those points. LIA does not calculate points for the Entering Company. The Network, Agency, Production Company, Post-Production Company, Music & Sound Company, Radio & Audio Company and Health and Medical Companies that attain the highest scores based on entries that win Statues or attain Finalists status will be honored with Of The Year Awards.
This year, 16 GRAND LIAs were awarded:
Publicis Italy, Milan was awarded the Ambient & Activation Grand LIA for Heineken titled “Shutter Ads”
Ogilvy UK, London was awarded the Billboard Grand LIA for Dove titled “Amanda", "Patricia", "Patrick", "??????"
R/GA California, San Francisco was awarded the Creative Use of Data Grand LIA for Reddit titled “Up The Vote”
Jones Knowles Ritchie was awarded the Design Grand LIA for Burger King titled “Your Way, Way Better”
750mph, London was awarded the Health & Wellness - Craft Grand LIA for Libresse titled “#wombstories”
DAVID, Madrid was awarded the Integration Grand LIA for Burger King titled “Stevenage Challenge”
CANJA Audio Culture, Curitiba was awarded the Music & Sound Grand LIA for Fala Mulher titled “2breakthesilence”
DAVID, Madrid was awarded the Non-Traditional Grand LIA for Burger King titled “Stevenage Challenge”
Burger King was awarded the Online Film Grand LIA for Burger King titled “Moldy Whopper”
Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Pocky titled “The Gift”
BWM Isobar, Sydney was awarded the Pharma & Medical Grand LIA for Garvan Institute of Medical Research titled “Disease Dilemmas”
Saatchi & Saatchi Wellness, New York was awarded the Pharma & Medical - Craft Grand LIA for Tikkun Olam Makers: TOM titled “The Prescription Paper Pill Bottle”
Burger King was awarded the Print Grand LIA for Burger King titled “Moldy Whopper”
Riff Raff Films, London was awarded the Production & Post-Production Grand LIA for Burberry titled “Festive”
draftLine Colombia, Bogotá was awarded the Transformative Business Impact Grand LIA for Tienda Cerca titled “Tienda Cerca”
BETC Paris, Paris was awarded the TV/Cinema Grand LIA for Lacoste titled “Crocodile Inside”
 
The following companies were honored with the 2021 Global Of The Year Awards:
Global Client of the Year: Burger King
Global Network of the Year: Ogilvy   
Global Agency of the Year: Publicis Italy, Milan
Global Independent Network of the Year: Serviceplan
Global Independent Agency of the Year: Serviceplan, Munich  
Global Production Company of the Year: Landia, Madrid
Global Post-Production Company of the Year: Framestore, London  
Global Music & Sound Company of the Year: 750mph, London
Global Design Company of the Year: Jones Knowles Ritchie
Global Radio & Audio Company of the Year: Studio Funk, Hamburg
Global Health and Pharma Network of the Year: McCann Health
Global Health Agency of the Year: McCann Health, New York
Global Pharma Agency of the Year: Saatchi & Saatchi Wellness, New York
Global Independent Health Agency of the Year: The Bloc, New York
 
The following companies were honored with the 2021 Regional Of The Year Awards for Europe:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: Publicis Italy, Milan
Regional Independent Network Of The Year: Serviceplan
Regional Independent Agency Of The Year: Serviceplan, Munich
Regional Design Company Of The Year: Bold NoA, Stockholm
Regional Production Company Of The Year: Landia, Madrid
Regional Post-Production Company Of The Year: Framestore, London
Regional Music & Sound Company Of The Year: 750mph, London
Regional Radio & Audio Company Of The Year: Studio Funk, Hamburg
Regional Health Agency of the Year: McCann Health, London
Regional Pharma Agency of the Year: Havas Lynx, Manchester
 
The following companies were honored with the 2021 Regional Of The Year Awards for Asia:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: Dentsu Inc., Tokyo
Regional Production Company Of The Year: Knights Media & Films, Mumbai
Regional Design Companies Of The Year: PEN Inc., Tokyo / Creative Power Unit, Tokyo
 
The following companies were honored with the 2021 Regional Of The Year Awards for Australia & New Zealand:
Regional Network Of The Year:  Saatchi & Saatchi
Regional Agency Of The Year:  Saatchi & Saatchi Australia, Melbourne
Regional Independent Agency Of The Year: Thinkerbell Australia
Regional Production Company Of The Year: Revolver
Regional Post-Production Company Of The Year: The Editors, Melbourne
Regional Music & Sound Company Of The Year: Rumble Studios, Sydney
 
The following companies were honored with the 2021 Regional Of The Year Awards for Middle East & Africa:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: FP7 McCann, Dubai
Regional Independent Agency of the Year: Promise, Johannesburg
Regional Production Company: Goldmine Films, Dubai
 
The following companies were honored with the 2021 Regional Of The Year Awards for North America:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year:  DAVID, Miami
Regional Independent Network Of The Year: FRED & FARID
Regional Independent Agency Of The Year:  No Fixed Address, Toronto
Regional Production Company Of The Year: The Colony, New York
Regional Post-Production Company Of The Year: Company 3, New York
Regional Music & Sound Company Of The Year: Barking Owl, Los Angeles
Regional Health Agency Of The Year: McCann Health, New York
Regional Pharma Agency Of The Year: Saatchi & Saatchi Wellness, New York
Regional Independent Health Agency of the Year: The Bloc, New York
 
The following companies were honored with the 2021 Regional Of The Year Awards for South America:
Regional Network Of The Year: Wunderman Thompson
Regional Agency Of The Year: Wunderman Thompson Argentina, Buenos Aires
Regional Production Company Of The Year: LaDoble, Buenos Aires
Regional Post-Production Company Of The Year: LightFarm Studios, Rio de Janeiro
Regional Music & Sound Company Of The Year: CANJA Audio Culture, Curitiba  
 

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Notes to the editor:
London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health & Medical, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 22 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.