2022 Winners releases

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ASIA WINS TWO GRAND LIAS AT 2022 LONDON INTERNATIONAL AWARDS

18 October 2022

ASIA WINS TWO GRAND LIAS AT 2022 LONDON INTERNATIONAL AWARDS

Ogilvy India, Mumbai takes home the Integration Grand LIA
Ogilvy Group Thailand takes home the TV/Cinema Grand LIA

 

Today, London International Awards (LIA), one of the world’s most prestigious Global Award Shows, continuing its tradition of a total focus on creativity is pleased to reveal its 2022 Winners from across 27 disciplines.  
 
Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
 
India and Thailand won a Grand LIA each from the total of 21 Grand LIAs that were awarded.
 
Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”. They were also awarded five Gold, four Silver and three Bronze LIAs.
 
Ogilvy Group Thailand, Bangkok was awarded the TV/Cinema Grand LIA for Voiz titled “The Innocent Eyes", "Left and Right", "The Battle", "Contact Lens”.
 
Angie Featherstone, Creative Director at TBWA\Singapore, Singapore and LIA Radio & Audio Juror commented, “The discussions on the jury were insightful, and I had a great learning experience hanging with the rock stars of the Radio jury. Hearing from accomplished female creatives like Jo McCrostie was particularly inspiring. The whole experience was welcoming, and I enjoyed the nights out at Area 15 and Neon Museum. It was so well organised.”
 
Merlee Jayme, LIA Non-Traditional juror from Makati City, when asked about judging stated, “Thank you for this creative mind-blowing week. It erased two years of being locked down
and zooming. Interacting with great minds surely ignited and inspired brave ideation. I loved the last three days with this jury: the discussions, the honest and enlightening POVs, the much-appreciated sharing of your cultural and insightful expertise, and the sugar treats too! Truly thankful and honored.”
 
This year Asia brought home 93 of the coveted LIA statues, two Grand LIAs, 15 Gold, 32 Silver, 44 Bronze. They also attained 27 Finalists.
LIA’s Annual judging has concluded and listed below are the Statue Winners and Finalists for Asia.
 
CHINA picks up nine Statues and four Finalists:
W, Shanghai
•    Gold - Branded Entertainment - Scripted Short Film for NIO titled “The Road”
 
Cheil PengTai Beijing, Beijing
•    Silver - Creative Use of Data - Data-Led Targeting for Samsung titled “Quest for Dyslexia”
•    Silver - Evolution - Media Innovation for Samsung titled “Quest for Dyslexia”
•    Silver - Non-Traditional - Public Service/Social Responsibility for Samsung titled “Quest for Dyslexia”
•    Bronze - Digital - Gaming for Samsung titled “Quest for Dyslexia”
 
F5, Shanghai
•    Silver - Health & Wellness - Craft - Visual Effects for Pfizer titled “Health Constellation”
 
ShenZhen Lingyun creative packaging design Co.,Ltd., ShenZhen
•    Bronze - Package Design - Beers Product Line for Kardenberg titled “Zebra Beer”
 
TBWA\Juice China, Beijing
•    Bronze - Design - Branded Content for BMW titled “BMW: Nothing But Sheer Joy”
 
Tencent in-house, Shenzhen
•    Bronze - Radio & Audio - Use of Social Media for Dunhuang Academy + Tencent Pictures titled “Dubbing The Movie”
 
Dentsu Creative China, Shanghai
•    Finalist - Online Film - Public Service/Social Responsibility Campaign for Ant Forest titled “Take The Subway, starring the Bird", "Shop With your Own Eco-Friendly Bag, starring the Kangaroo family", "Use Less Disposable Straws, starring the Elephant", "Use Less Disposable Chopsticks, starring the Crab", "Electronic Payment Without Paper Receipt, starring the Monkey", "Use Energy Saving Mode, starring the Lion”
 
Heaven&Hell, Shanghai
•    Finalist - Transformative Business Impact - Customer Experience for Tmall titled “One-Shoe Project”
 
Ogilvy Shanghai, Shanghai
•    Finalist - Transformative Business Impact - Customer Experience for G-Life Shanghai titled “The Care Codes”
 
Stink Studios, Shanghai
•    Finalist - Design - Motion Graphics - Animation for Yue Wen Literature Platform titled “Legends Live Forever”

HONG KONG attains one Finalist
Publicis Groupe, Hong Kong
•    Finalist - Design - Spatial Design for New World Development titled “State Theatre Reborn”
 
Ashwini Deshpande, Co-Founder/Director at Elephant Design and LIA 2022 Design and Package Design Jury President commented, “The best part of judging was to be with the people in my jury who came from different backgrounds. And to hear what they had to say about a piece and to build on each other's opinions.”
 
INDIA picks up a 37 Statues including a Grand LIA, they also attained nine Finalists:
BBDO India, Mumbai
•    Silver - Transformative Business Impact - Purpose for Ariel titled “See Equal #ShareTheLoad”
 
DDB Mudra Group, Mumbai
•    Bronze - Health & Wellness - Corporate Communication for Stayfree titled “Daughter's Day”
•    Bronze - Health & Wellness - Corporate Communication for Battlegrounds Mobile India titled “Game Responsibly: Machine-Gun Mouth”
•    Bronze - Print - Use of Illustration for Charlie Chaplin Museum Foundation titled “A Silent Frown”
•    Finalist - Design - Use of Illustration for Charlie Chaplin Museum Foundation titled “A Silent Frown”
•    Finalist - Online Film - Corporate Image for Stayfree titled “Daughter's Day”
 
Early Man Film, Mumbai
•    Gold – Music & Sound – Sound Mixing & Editing for Battlegrounds Mobile India titled “Machine-Gun Mouth”
•    Silver - Production & Post-Production - Direction for Battlegrounds Mobile India titled “Machine-Gun Mouth”
•    Bronze - Music & Sound – Sound Design for Battlegrounds Mobile India titled “Machine-Gun Mouth”
 
Leo Burnett India
•    Silver - Integration - Public Service/Social Responsibility for P&G Whisper titled “The Missing Chapter”
•    Bronze - Health & Wellness - Public Service/Social Responsibility for P&G Whisper titled “The Missing Chapter”
•    Bronze - Health & Wellness - Craft - Art Direction for P&G Whisper titled “The Missing Chapter”
•    Bronze - Health & Wellness - Craft - Illustration for P&G Whisper titled “The Missing Chapter”
•    Bronze - Integration - Sustainability for P&G Whisper titled “The Missing Chapter”
•    Bronze - Non-Traditional - Public Service/Social Responsibility for P&G Whisper titled “The Missing Chapter”
•    Bronze - Transformative Business Impact - Innovative Community Experience for P&G Whisper titled “The Missing Chapter”
•    Finalist - Ambient & Activation - Public Service/Social Responsibility for P&G Whisper titled “The Missing Chapter”
•    Finalist - Transformative Business Impact - Sustainable Government and Community for P&G Whisper titled “The Missing Chapter”
 
McCann Worldgroup, Mumbai
•    Silver - Non-Traditional - Creativity in Commerce for Ujjivan Small Finance Bank titled “Shagun Ka Lifafa”
•    Bronze - Non-Traditional - Direct Marketing for Ujjivan Small Finance Bank titled “Shagun Ka Lifafa”
 
Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”.
•    Gold - Evolution - Best Use of Real Time Advertising for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
•    Gold - Integration - Creative Use of Data for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
•    Gold - Non-Traditional - Best Use of Real Time Advertising for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
•    Gold - Non-Traditional - Creative Use of Data for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
•    Gold - Online Film - Innovative Use of Online Film for Cadbury Perk titled “Perk Disclaimers”
•    Silver - Ambient & Activation - Creative Use of Data for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
•    Silver - Digital - Business-to-Business for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
•    Silver - Evolution - Creative Technology for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
•    Silver - Integration - Best Use of Real Time Advertising for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
•    Bronze - Ambient & Activation - Best Use of Real Time Advertising for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
•    Bronze - Creative Use of Data - Data Visualization for MTV INDIA & ARDSI titled “Memory Karaoke”
•    Bronze - Transformative Business Impact - Customer Experience for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
•    Finalist - Digital - Music & Sound Design for MTV & ARDSI titled “Memory Karaoke”
•    Finalist - Integration - Confections/Snacks for Cadbury 5 Star titled “Nothingcoin”
•    Finalist - Radio & Audio - Creative Use of Data for MTV & ARDSI titled “Memory Karaoke”
 
VMLY&R, Mumbai
•    Gold - Health & Wellness - Product Design for Maxx Flash titled “The Killer Pack”
•    Silver - Health & Wellness - Innovation for Maxx Flash titled “The Killer Pack”
•    Bronze - Creativity In PR - Local/Regional Market for Unipads titled “Adeli”
•    Bronze - Health & Wellness - Public Service/Social Responsibility for Unipads titled “Adeli”
•    Finalist - Package Design - Home Products for Maxx Flash titled “The Killer Pack”
 
VMLY&R Commerce, Mumbai
•    Gold - Non-Traditional - Creativity in Commerce for Unilever titled “Smart Fill”
•    Gold - Non-Traditional - Sustainability for Unilever titled “Smart Fill”
•    Silver - Transformative Business Impact - Sustainability for Unilever titled “Smart Fill”
•    Bronze - Ambient & Activation - Creativity in Commerce for Unilever titled “Smart Fill”
•    Finalist - Ambient & Activation - Sustainability for Unilever titled “Smart Fill”

JAPAN scored nine Statues and attained three Finalists:
Geometry Ogilvy Japan, Tokyo
•    Gold - Creativity In The Metaverse - CSR, DEI, Non-Profit, SDG for au by KDDI, Future Design Shibuya titled “Shibuya Virtual City”
•    Finalist - Design - Experiential Design for Spotify titled “Sound Tour”
•    Finalist - Music & Sound - Experiential Use of Music & Sound for Spotify titled “Sound Tour”
 
Dentsu Inc., Tokyo
•    Silver - Evolution - Creative Technology for UNLABELED, NEXUS?. titled “Camouflage Against the Machines”
 
TBWA\HAKUHODO Inc., Tokyo
•    Silver - Radio & Audio - Use of Music for Journa-Rhythm titled “Journa-Rhythm”
•    Bronze - Podcast - Media for Journa-Rhythm titled “Journa-Rhythm”
 
Geek Pictures Inc., Tokyo
•    Bronze - TV/Cinema - Business-to-Business for SAXES Knight titled “Master”
 
good design company, Tokyo
•    Bronze - Package Design - Art Direction Product Line for THE titled “Package of THE”
 
Insight-I Inc., Tokyo
•    Bronze - Pharma & Medical - Corporate Communication for Chugai Pharmaceutical Co., Ltd titled “Warm Hands”
 
Junaka, Kikugawa
•    Bronze - Health & Wellness - Craft - Illustration Campaign for Clinical Support Groups for Eating Disorders and Anxiety titled “Missing Limb Diner", "Missing Limb Kitchen", "Missing Limb Living Room”
 
PARTY, Tokyo
•    Bronze - Creativity In The Metaverse - Craft – Audio & Sound for Radwimps titled “Shin Sekai”
 
Konel Inc., Tokyo
•    Finalist - Design - Logos for MIKAN SHIMOKITA

KOREA brings home two Statues and three Finalists. Three additional awards and a finalist are also attributed to Korea awarded for work that was entered by SERVICEPLAN Germany:
SERVICEPLAN, Seoul
•    Gold - Design - Product Design for Dot Pad titled “Dot Pad. The first smart tactile graphics display.”
•    Gold - Evolution - Product Innovation for Dot Pad titled “Dot Pad. The first smart tactile graphics display.”
•    Bronze - Health & Wellness - Tech and Personal Devices for Dot Pad titled “Dot Pad. The first smart tactile graphics display.”
•    Finalist - Health & Wellness - Innovation for Dot Pad titled “Dot Pad. The first smart tactile graphics display.”
 
Cheil Worldwide, Seoul
•    Finalist - Design - Installations/Displays for Samsung Avenue in CES 2022 titled “Digital Show Window”
 
Innocean INC, Seoul
•    Silver - Transformative Business Impact - Product Design for Hyundai Motor Group titled “Hydrogen Garbage Truck”
•    Bronze - Music & Sound - Sound Mixing & Editing for Hanwha titled “What Color For Tomorrow?”
•    Finalist - Health & Wellness - Corporate Communication for Hyundai Motor Group titled “Hydrogen Garbage Truck”
 
INNORED, Seoul
•    Finalist - Creativity In PR - Local/Regional Market for Maeil SOJAL (lactose-free) Milk titled “Greeting Milk”
 
On judging LIA, SooHee Yang, VP, Chief Creative Officer at Publicis Groupe Korea and LIA TV/Cinema and Online Film Juror commented, “While I feel that the central axis of global business is shifting to IT and technology these days, the four-day judging journey at LIA was a precious time that once again made me feel the revival of creativity. The deep, honest, and sincere feedback towards Creative from various judges was once again a very inspirational, memorable, and meaningful experience. Furthermore, LIA's professional preparation for the judges throughout the entire process was so impressive. Once again, thank you for all your hard work, focus, and unlimited passion for creativity."

PHILIPPINES brings home four Statues and one Finalist:
Arcade Film Factory, Makati City
•    Silver - Production & Post-Production - Direction for Cheers titled “Party”
•    Bronze - Production & Post-Production - Production Design for Cheers titled “Party”
 
GIGIL, Manila
•    Silver - Online Film - Home Products for Cheers titled “Party”
•    Silver - Online Film - Home Products for Orocan Plastics titled “Pail”
 
TBWA\Santiago Mangada Puno, Makati City
•    Finalist - Music & Sound - Music Adaptation - Instrumental for Nissan titled “Claire de Lune by The Leaf Orchestra”

SINGAPORE brings home nine Statues and four Finalists:
BBH Singapore, Singapore
•    Finalist - Creativity In The Metaverse - Immersive Events, Content and Experiences for Riot Games titled “Escape to the Undercity”
 
DDB Group Singapore, Singapore
•    Bronze - Health & Wellness - Craft - Direction for Breast Cancer Awareness titled “Ahead of Time”
 
Forsman & Bodenfors Singapore, Singapore
•    Bronze - Online Film - Consumer Campaign for Head & Shoulders titled “The Chase", "Winter Rescue”
 
McCann Worldgroup Singapore, Singapore
•    Finalist - Health & Wellness - Creative Use of Data for Cigna titled “StressWaves”
 
MullenLowe Singapore, Singapore
•    Silver - Creativity In PR - National Market for iSEE Vietnam titled “Leave with Pride”
•    Silver - Creativity In The Metaverse - Blockchain for Closeup titled “City Hall of Love”
•    Bronze - Creativity In PR - Public Service/Social Responsibility for iSEE Vietnam titled “Leave with Pride”
•    Bronze - Creativity In The Metaverse - Immersive Events, Content and Experiences for Closeup titled “City Hall of Love”
•    Bronze - Non-Traditional - Public Service/Social Responsibility for iSEE Vietnam titled “Leave with Pride”
 
Ogilvy, Singapore
•    Bronze - Branded Entertainment - Gaming for ARTOTEL Group titled “Gamer Asylum”
•    Bronze - Transformative Business Impact - Customer Experience for ARTOTEL Group titled “Gamer Asylum”
•    Finalist - Ambient & Activation - Direct Marketing - Consumer for ARTOTEL Group titled “Gamer Asylum”
•    Finalist - Non-Traditional - Gaming for ARTOTEL Group titled “Gamer Asylum”

TAIWAN brings home two Statues and two Finalists:
dentsuMB Taiwan, Taipei
•    Bronze - Branded Entertainment - Scripted Short Film for Brand Image titled “In Love We Trust 2”
 
Ogilvy Taiwan, Taipei
•    Bronze - Design - Brochures/Catalogues - Consumer for IKEA titled “Dollar Catalogue”
•    Finalist - Branded Entertainment - Scripted Short Film for OFF COFFEE titled “Black Hole”
 
Tzu-Hsiang Hsu, Taiwan
•    Finalist - Package Design - Retailer Packaging Product Line for Guang Wei titled “Guang Wei's Chopsticks Packaging”

THAILAND brings home 25 Statues including a Grand LIA and one Finalist:
Ogilvy Group Thailand, Bangkok was awarded the first Grand LIA for Thailand. The TV/Cinema jury awarded the Grand LIA for Voiz campaign titled “The Innocent Eyes", "Left and Right", "The Battle", "Contact Lens”.
In addition, four different juries awarded them five Gold, seven Silver and three Bronze statues:
•    GRAND LIA - TV/Cinema for Voiz campaign titled “The Innocent Eyes", "Left and Right", "The Battle", "Contact Lens”.
•    Gold - Online Film - Consumer Campaign for Voiz titled “The Innocent Eyes", "Left and Right", "The Battle", "Contact Lens”
•    Gold - Online Film - Foods for Dutchie titled “Love Your Gut”
•    Gold - TV/Cinema - Consumer Campaign for Voiz titled “The Innocent Eyes", "Left and Right", "The Battle", "Contact Lens”
•    Gold - TV/Cinema - Humor for Dutchie titled “Love Your Gut”
•    Gold - TV/Cinema - Humor for Voiz Wafer Salted Caramel titled “Left and Right”
•    Silver - Creativity In The Metaverse - Commerce for Tourism Authority of Thailand titled “Amazing Thailand. Culture to Commerce.”
•    Silver - Health & Wellness - Homeopathic/Natural Remedies for Dutchie titled “Love Your Gut”
•    Silver - Online Film - Confections/Snacks for Voiz Wafer Salted Caramel titled “Left and Right”
•    Silver - Online Film - Confections/Snacks for Voiz Waffle Choco Crispy titled “The Eyes”
•    Silver - Online Film - Confections/Snacks for Voiz Waffle Crisp titled “The Battle”
•    Silver - TV/Cinema - Humor for Voiz Waffle Choco Crispy titled “The Eyes”
•    Silver - TV/Cinema - Humor for Voiz Waffle Crisp titled “The Battle”
•    Bronze - Online Film - Confections/Snacks for Voiz Creamy Butter titled “Contact Lens”
•    Bronze - Production & Post-Production - Direction for Thai Life Insurance titled “Until We Meet Again”
•    Bronze - TV/Cinema - Humor for Voiz Creamy Butter titled “Contact Lens”
•    Finalist - Online Film - Financial Services for Thai Life Insurance titled “Until We Meet Again”

Additional Winners from Thailand include (in alphabetical order):
audacity bangkok, Bangkok
•    Gold - Online Film - Humor for Car Hero titled “The Truth”
•    Silver - Branded Entertainment - Scripted Short Film for Car Hero titled “The Truth”
•    Silver - Online Film - Automotive for Car Hero titled “The Truth”
•    Silver - Online Film - Branded Content for Car Hero titled “The Truth”
 
BBDO Bangkok, Bangkok
•    Bronze - Online Film - Beauty for Clean & Clear Foaming Face Wash titled “This Commercial Doesn't Understand You At All”
 
SOUR Bangkok, Bangkok
•    Silver - Branded Entertainment - Zeitgeist for Netflix / BRAVO! Studios / GMM Studios International titled “Girl From Nowhere - Entertainment”
•    Bronze - Branded Entertainment - Scripted TV Show for Netflix / BRAVO! Studios / GMM Studios International titled “Girl From Nowhere - Entertainment”
 
TBWA Thailand, Bangkok
•    Bronze - Online Film - Corporate Image for Krungsri Auto titled “No More Waiting”
 
Wolf BKK, Bangkok
•    Bronze - TV/Cinema - Humor for BunBun Paprika Snack titled “Bollywood Badass”

Barbara Levy, President of LIA, said, “Asia is not just a region of multi-ethnicity and culture but it is also where you find really talented creatives. This year proves it with both India and Thailand each winning the best of the best in Integration and TV/Cinema respectively. We want to congratulate them on their Grand LIAs and also everyone who has been honored with a statue. You’ve won the approval of the best and most meticulous judges in the world.”
 
In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 79, the United Kingdom with 53 and India with 37 statue winners.
 
Of The Year Winners will be Announced on 8th November.
 
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year 21 Grand LIAs were awarded:
 
Howatson+Company, Australia was awarded the Ambient & Activation Grand LIA for Matilda Bay titled “Rejected Ales”
alma DDB, Miami was awarded the Billboard Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”,”Wendy's”
DDB México, México was awarded the Creative Use of Data Grand LIA for Gahr We Capital titled “Data Tienda”
Jung von Matt DONAU, Vienna was awarded the Creativity In PR Grand LIA for Vienna Tourist Board titled “Vienna Strips on OnlyFans”
Ogilvy Honduras, Tegucigalpa was awarded the Creativity In PR Public Service/Social Responsibility Grand LIA for Grupo Estratégico PAE titled “Morning After Island”
L&C New York, New York was awarded the Design Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
DDB México, México was awarded the Digital Grand LIA for Gahr We Capital titled “Data Tienda”
L&C New York, New York was awarded the Evolution Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
IMPACT BBDO, Dubai was awarded the Health & Wellness Grand LIA for TENA titled “Despair No More”
Area 23, An IPG Health Company, New York was awarded the Health & Wellness - Craft Grand LIA for Lil Sugar – “Master of Disguise Campaign”
Scholz & Friends, Berlin was awarded the Health & Wellness Public Service/Social Responsibility Grand LIA for Johanniter titled “Anti Look – The Life-Saving QR Design”
Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
IMPACT BBDO, Dubai was awarded the Non-Traditional Grand LIA for AnNahar Newspaper titled “The Elections Edition”
McCann Stockholm, Stockholm was awarded the Online Film Grand LIA for Swedish Food Federation titled “Eat a Swede”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical Grand LIA for Eyedar titled “Eyedar”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical - Craft Grand LIA for Disease Awareness titled “The Unwearable Collection Campaign”
alma DDB, Miami was awarded the Print Grand LIA for Pepsi - Better With Pepsi titled “Burger King”, “McDonald's”, “Wendy's”
VIRTUE Worldwide, New York was awarded the Public Service/Social Responsibility Grand LIA for Polycam x UNESCO titled “Backup Ukraine”
FCB Chicago, Chicago was awarded the Radio & Audio Grand LIA for Walmart titled “Bedtime Stories”
L&C New York, New York was awarded the Transformative Business Impact Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
Ogilvy Group Thailand, Bangkok was awarded the TV/Cinema Grand LIA for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens”
 

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Notes to the Editor:
London International Awards (LIA) is the Creative Awards for Creatives. We stand as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions, and are proud to award the best creative work each year.
 
Barbara Levy, was the first woman to start and operate an International Awards Show honoring multiple media types. Now, 37 years later, the company is still the only International Awards Show completely owned and operated by a woman.
 
LIA’s mantra is that creativity is everything in the advertising, design and technology business in all forms of media. That is why each year, LIA assembles the most celebrated creatives in the industry together in Las Vegas to judge all the submitted work.
 
All jurors are required to be on-site in Las Vegas for all rounds of judging. Every juror on every judging panel sees every piece of work within every category of their competitions at the same time. There is no pre-judging or division of the work amongst the jury.
 
As a way to give back to the industry, LIA fully funds an educational program called Creative LIAisons at an approximate cost of $250,000 USD annually.  The mission of Creative Liaisons is to develop, educate, inspire and grow young creative talent. The goal of this initiative is to be the elite standard in creative coaching.